What is the role of gender in negotiations? What narratives influence negotiations? Sometimes, we forget that we have agency in how we negotiate. As an expert in negotiation and conflict resolution, Beth Fisher-Yoshida has learned that one thing is foundational: to improve your negotiation, you need to start by building self-awareness. In this episode of Negotiations Ninja, she shares how understanding gender roles—and how they impact your mindset—impacts negotiations and what you can do about it.  Outline of This Episode [1:30] Learn more about Beth Fisher-Yoshida [2:09] How gender affects negotiations [4:10] Effectiveness starts with self-awareness [8:33] Gaining the confidence to ask [11:20] How agency affects negotiations [13:34] The relational aspects of negotiation  [16:46] Two techniques to prepare for negotiation Resources & People Mentioned New Story, New Power: A Woman's Guide to Negotiation Beth Fisher-Yoshida and Todd Wiesel on Women in Negotiation Connect with Beth Fisher-Yoshida Connect on LinkedIn Follow on Twitter  Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja