Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more from just $11.99/month.

    The Disconnect Between B2B Brand & Demand

    UNLIMITED

    The Disconnect Between B2B Brand & Demand

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    Start listeningView podcast show

    UNLIMITED

    The Disconnect Between B2B Brand & Demand

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    19 minutes
    Released:
    Oct 12, 2024
    Format:
    Podcast episode

    Description

    Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importance of aligning brand messaging with demand generation strategies, Eboni emphasizes the need for cohesive marketing efforts to drive successful lead generation and customer engagement. By focusing on maintaining lead quality and addressing issues proactively, Digitalzone's approach ensures transparency, faster campaign turnaround times, and agile marketing solutions. Show NotesConnect With:Eboni Ryan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Oct 12, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.