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    The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth

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    The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    UNLIMITED

    The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    23 minutes
    Released:
    May 29, 2018
    Format:
    Podcast episode

    Description

    Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com

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    Released:
    May 29, 2018
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.