Eyeota is a trusted global provider of audience solutions for digital marketing. Brands leverage Eyeota audience solutions to enrich insights, enhance personalization, and transform omnichannel targeting.
Established in 2010 to create a data solution that addressed the critical need for quality audience targeting. Noticing the burgeoning programmatic industry and recognizing the need for high-quality audience data to power campaigns, the founding team set out to build a global data marketplace to support the needs of advertisers and marketers. As the digital advertising industry started growing rapidly, Eyeota began to take the data world by storm before eventually was acquired by Dun & Bradstreet in 2021.
Eyeota stands out in the data marketplace thanks to five distinct differentiators, including:
For the Americas and Europe, to the Middle-East, Asia, and Oceania, Eyeota works with demand-side platforms, data management platforms and social channels to deliver the largest selection of addressable solutions in the world. Our advertising and agency partners gain access to data compiled from 75 premium branded sources.
With Eyeota, you can access and activate 50,000 consumer profiles and persona segments spanning 30+ vertical and seasonal targeting categories. The Eyeota Audience marketplace delivers targeted data cohorts from our massive database of current, segmented audience profiles.
This allows each demographic to be specifically targeted on demand, with audiences that have been tailored to your existing consumer markets. Simultaneously, you can leverage analysis of your current audiences to drive the development of similar audience segments for new campaigns and product ideation.
Eyeota's bespoke audience creation process leverages technology powered by sustainable, alternative IDs for data solutions that remain flexible as the data landscape continues to evolve. Nearly two years have gone into the process of creating a stable infrastructure that isn't dependent on cookies alone, and future-proofing our data solutions.
Our audiences are and will remain both flexible and interoperable across channels, devices and environments. Multiple IDs being leveraged include IPs, connected TVs, mobile data, and more, keeping your agency ahead of the curve and providing your clients with the stability and peace of mind they demand.
Our data is compliant with data protection legislations like the GDPR, which was quickly followed by regulatory upheaval across the globe. You can rest assured that all Eyeota data has been globally qualified by independent authorities, and proceed with confidence to use it for analytics, personalization and activation of customer audiences.
The Eyeota Marketplace delivers unprecedented access to brands like Experian, Mastercard, Amazon, and more. The sheer enormity of the datasets involved makes it possible to drill down and create tightly micro-segmented audiences, making each campaign more likely to succeed and enhancing potential ROI.
This vast array of rich data sources includes specific socio-demographic profiles and real-world, offline-generated behaviors. You gain access not just to hard historical data like past-purchase behaviours and predictive analytics like intent signaling, but additional data such as brand affinities, lifestyle interests and social sharing for a 360, holistic view of your most desirable demographics.
This comprehensive knowledge of your core audiences can be used to drive the required analytics for campaign creation, AB testing, and metrics, helping you deliver enhanced results. Best of all, the data you're utilizing won't become obsolete – it's fully supported by Eyeota's future-proofing strategy.
No matter what platform you are currently using, or which parameters you need your data to conform to, Eyeota is ready. Integration processes have been refined and optimized to be as rapid and intuitive as possible. You'll be able to access the data you need, when and where you need it, in formats that are familiar and conducive to immediate rollout in the advertising platform of your choice.
This distribution accessibility and agility is a core part of what sets Eyeota apart as a true data partner. Our advertisers and agencies know they can count on us to deliver the right data at the right time and in the right format, making it easy to access and build tailored audiences that facilitate streamlined, easy, and near-instantaneous campaign deployment.
Eyeota's customer service is unparalleled, delivering agency and advertiser support that is agnostic, balanced, and dedicated. We have audience specialists on the ground across the globe, providing continual backup for our agencies and advertising groups world-wide.
Eyeota's data has been independently audited to provide confidence and reassurance to buyers of its quality.
Neutronian provides a certification of quality and a compliance rating of audience data that includes everything buyers need to know about a dataset before using it such as sourcing, transparency, dataset characteristics, methodology and processing. Neutronian has rated Eyeota #1 for global data privacy in 2023.
IAB Tech Lab Data Transparency Label is intended to help marketers evaluate the quality of the audience data that they buy, including who provided the data, what audience segments are in datasets, how the segments were constructed and the original sources of the information.
"When making decisions about the data to leverage for our clients' marketing efforts, we take multiple factors into account – but most importantly whether or not it can help us meet our campaign KPIs. We have long believed that better performance starts with better quality data, and we are excited to partner with Neutronian and Eyeota to demonstrate this. We will continue to look to Eyeota's high-quality, privacy-safe audiences to help us accomplish campaign performance goals while mitigating risk for our clients."
As part of the Dun & Bradstreet family, Eyeota, is committed to providing its customers with a full suite of solutions that enable all aspects of their sales, marketing & advertising needs. In the end, we want to help 'make growth easy'. With our recently expanded consumer data capabilities in the US market, as well as our full suite of marketing and advertising services (copy/creative, email, programmatic audio, CTV, display, digital-out-of-home, mobile, social, direct mail, and analytics), we provide our clients with the most comprehensive suite of business and identity data assets all enabled by our MDM services and analytics (powered by our D&B.AI Labs).
Identify, reach and engage your best customers across digital touchpoints.
Kristina Prokop is Co-Founder and Chief Executive Officer at Eyeota, the global leader in audience data. For nearly 20 years, Kristina has been on the forefront of digital marketing and online advertising in Europe, bringing new advertising technologies and business models to market.
At Eyeota, she has pioneered quality audience data as a cornerstone of the European advertising and marketing ecosystem and drove programmatic innovation. Kristina is a global thought leader and frequent speaker at advertising and marketing events, including dmexco, the premier conference and expo for the global digital economy, and d3con, Germany's largest event on the future of digital advertising.
Previously, Kristina was VP at Adify (sold to Cox Enterprises), where she was instrumental in helping European publishers build and launch their vertical ad network businesses.
Marc leads client success and business operations at Eyeota and is focused on deepening relationships with our key strategic branded partners on both a local and global level. With more than 25 years of data-driven marketing experience, Marc was previously at Impact, where he served as the general manager (GM) of the company's Marketing Intelligence Product Suite. Over the course of his career to date, Marc has spearheaded numerous global data and analytics businesses for some of the industry's largest data providers and agencies including Acxiom, Merkle and Experian. He is a member of the I-COM Advisory Board, co-founder and board member of Karlsgate, an identity management platform and holds multiple U.S. patents for data-driven marketing technologies.
Trent is a highly experienced, hands-on leader with proven success building and scaling successful businesses and teams both in ANZ and across the JAPAC region whilst remaining directly involved in-market with customers and partners. He has been in the media industry for over 20 years with experience in digital advertising, data, programmatic, software and print.
Trent co-founded and launched Eyeota from scratch beginning with no product, office or resources and, as part of a highly effective executive leadership team, eventually grew that business to 80+ staff across 7 offices globally. He has been Board Director for 7+ years.
Trent has been personally involved in many aspects of setting up new markets, including capital raising, not only in Australia but also Singapore and Tokyo whilst also significantly involved in business development for Berlin, London and New York offices. He has launched US businesses into the ANZ market multiple times, establishing their foundation base of clients and building their brand and profile.
