Ex Puma chief Jochen Zeitz has sparked the ire of anti-DEI activists and bikers over diversity policies
US motorcycle company claims that a ‘motorbike-inspired’ T-shirt sold by the UK retailer rips off its logo
Grey beards abounded as thousands paraded their gleaming machines, but there were new recruits as well
European gas futures rose on Monday after the German foreign minister’s Nord Stream 2 comments
LiveWire’s listing makes it the latest electric vehicle company to go public via Spac deal
US brand struggled to compete with low-cost Indian players like Royal Enfield
Motorcycle maker should focus harder on drawing more overseas riders
Motorcycle manufacturer has battled to reverse a decline in sales
Bike maker halts deliveries of the LiveWire after finding glitch
US group says it is struggling to secure favourable trade treatment for Thai operations
Historic motorbike group buys children’s electric bike maker in move to woo younger riders
Motorcycle maker’s shares fall on disappointing outlook
Companies that avoid global supply chains are in fine shape
Motorcycle maker cuts margin forecast as result of trade spat between US and EU
Plan to move motorcycle production out of the US sparks political backlash
Manufacturer’s Wisconsin project is President’s good news counterpoint to Harley
Trump attacks motorcycle maker over ‘surrender’
US president lashes out at planned shift of production facilities to avoid EU tariffs
Most blame only the EU as motorcycle maker moves some production away from US
New Delhi hopes to negotiate truce following tit-for-tat tariff threats
But being an exporter of Americana heritage might be why the EU has used it for retaliatory tariffs
Trump expresses surprise that motorcycle maker is ‘first to wave the White Flag’
Shares of European carmakers fall on new risk of trade war following president’s tweet
