Locus
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4.5 out of 5 stars
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Locus Reviews & Product Details

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Locus Overview

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What is Locus?

Locus is a logistics optimization platform designed to enhance decision-making and operational efficiency across various industries, including retail and fast-moving consumer goods (FMCG). Established in 2015 by Nishith Rastogi and Geet Garg, Locus has transitioned from its origins as a women's safety geo-tracking application to a comprehensive solution that addresses the complexities of modern logistics. The platform aims to provide businesses with the tools necessary to streamline their supply chain processes and improve overall fulfillment execution. Targeting retailers and logistics providers, Locus offers an end-to-end solution that facilitates seamless delivery from any location, whether it be a local store or international borders. The platform's patented routing and geocoding engines are designed to optimize every stage of the supply chain. By integrating captive, contracted, and carrier fleets across the first, middle, and final mile, Locus ensures that businesses can achieve cost efficiency while maintaining high levels of customer satisfaction. Key features of Locus include precise geolocation capabilities, hybrid fleet management, and dynamic route optimization. These tools work together to enhance fulfillment accuracy, flexibility, and predictability, allowing retailers to navigate the complexities of logistics with greater ease. The platform provides complete shipment visibility, which eliminates uncertainty for retailers, fleet partners, and distributors, thus fostering a more transparent supply chain environment. Locus has gained the trust of leading global brands, including Unilever and Nestlé, executing over a billion deliveries across more than 30 countries. The company is committed to innovation and sustainable growth, continuously evolving its solutions to meet the demands of the logistics landscape. As artificial intelligence and automation play an increasingly significant role in the industry, Locus is poised to streamline operations from pre-purchase fulfillment to post-delivery support, transforming complex supply chains into strategic growth enablers for businesses worldwide.

Locus Details
Product Website
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Locus Community
Languages Supported
Arabic, Bengali, German, English, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Central Khmer, Korean, Malay, Dutch, Polish, Tamil, Thai, Vietnamese, Chinese (Simplified)
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Product Description

Locus - Route Optimization to Locus Dispatcher provides optimal delivery routes leveraging bleeding edge technologies such as Machine Learning & Artificial Intelligence. The engine takes into account of on-ground factors (traffic, weather, road restrictions) & business constraints (SLAs).

How do you position yourself against your competitors?

Locus sets itself apart as a comprehensive logistics SaaS platform designed for seamless, multichannel retail fulfillment across all miles, modes, and channels. Unlike solutions that primarily focus on specific legs of the supply chain, Locus integrates first, middle, and last-mile logistics into a unified, intelligent ecosystem.

With a strong foundation in last-mile routing, Locus has evolved to support both captive and outsourced fleets, ensuring consistent performance and adaptability across delivery networks. By integrating all miles, legs, modes, and channels into a single intelligent ecosystem, Locus eliminates silos and optimizes fulfillment end to end.

By prioritizing fulfillment over procurement and leveraging automation, predictive intelligence, and cost optimization, Locus enables businesses to enhance efficiency, reduce operational complexity, and meet customer expectations with precision.

Seller Details
Seller
Locus
Company Website
Year Founded
2015
HQ Location
Milpitas, US
Twitter
@Locus_Sh
2,529 Twitter followers
LinkedIn® Page
www.linkedin.com
316 employees on LinkedIn®
Yash M.
YM
Overview Provided by:
Yash Makhecha

Recent Locus Reviews

MM
Mohammed M.Mid-Market (51-1000 emp.)
4.0 out of 5
"Optimizing Logistics"
One of the standout features of Locus is their ability to streamline and optimize logistics operations comprehensively. 1)Efficiency and Cost Redu...
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Mohit B.
MB
Mohit B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Route planning made easy"
Locus helped us streamline operations and give an accurate view of our hyperlocal deliveries. Dashboard is easy to learn and quite informative.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Quick, easy and seamless training on the app."
There were custom solutions that the team built for us, this made the app even more user friendly for our team to use.
Read more
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Locus Media

Locus Demo - Order Management
Remove guesswork in planning with rule-based automation for better fulfillment accuracy, efficiency, and demand adaptability.
Locus Demo - ShipFlex
Automate multi-carrier deliveries based on the unique cost, speed, & business constraints for each outsourced order
Locus Demo - Control Tower
Maintain full visibility of on-ground order execution with real-time tracking on a single platform, irrespective of the shipping channel
Locus Demo - Driver Companion App
Locus Driver Companion App helps provides drivers with daily dispatch plans, tour information to drivers, street-level routing, and turn-by-turn navigation compliant with real-time traffic & weather conditions.
Locus Demo - Transporter Management
Ship orders to multiple transporters at once based on specific business needs, capacity requirements, and geographic coverage.
Locus Demo - Delivery Linked Checkout
Drive revenue and anticipate capacity demands through customer-preferred, dynamically priced delivery windows
Locus In Action
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Locus In Action
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12 Locus Reviews

4.5 out of 5
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12 Locus Reviews
4.5 out of 5
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4.5 out of 5
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Locus Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons
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MM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Locus?

One of the standout features of Locus is their ability to streamline and optimize logistics operations comprehensively.

1)Efficiency and Cost Reduction.

2)Visibility and Tracking.

3)Automation and Integration.

4)Data Analytics and Reporting.

5)Scalability and Flexibility. Review collected by and hosted on G2.com.

What do you dislike about Locus?

While Transportation Management Systems (TMS) offer numerous benefits, there are some potential drawbacks or challenges associated with their implementation and use.

1)Complexity and Learning Curve.

2)Cost of Implementation.

3)Integration Challenges.

4)Maintenance and Upkeep.

5)Dependency on Technology.

6Vendor Reliability. Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

Reducing planner time consuming doing the plan, live view of POD upon completion of delivery Review collected by and hosted on G2.com.

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Mohit B.
MB
AVP - Product
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Locus?

Locus helped us streamline operations and give an accurate view of our hyperlocal deliveries. Dashboard is easy to learn and quite informative. Review collected by and hosted on G2.com.

What do you dislike about Locus?

Integration had few hiccups. Locus Rider app needs to be less battery consuming. Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

Accurate monitoring of hyperlocal deliveries. Route planning for the same Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Locus?

There were custom solutions that the team built for us, this made the app even more user friendly for our team to use. Review collected by and hosted on G2.com.

What do you dislike about Locus?

Nothing much. The team was pretty dedicated to help us find the best solutions for su to use Locus better. Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

Daily operations have become more seamless. It's easier for us to track proof of delivery over a longer period of time. Faster dispatch Review collected by and hosted on G2.com.

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VK
Sr Software Developer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Locus?

The Integration and Support Team is great and easy to use UI and Functionality. Review collected by and hosted on G2.com.

What do you dislike about Locus?

Some setting are not accessible to the users like setting the Checklist. Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

Operations gets much easier and assignments and tracking feature is great. It helps to keep the record for all transcations. Review collected by and hosted on G2.com.

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MA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Locus?

- The simplicity and the flow of the dispatcher

- The interface is clean and insights panel is well thought through

- Very easy to use the live view and get high level metrics on a glance

- Fast and organized support channel

- Weekly meetings to understand and resolve any pending issue

- Good API support Review collected by and hosted on G2.com.

What do you dislike about Locus?

- The admin should have rights to modify the delivery after it is marked by the driver

- The LOTR app should be more flexible to the client's needs Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

We are using it for our last mile delivery optimization. We find immense value in getting route made after considering multiple factors. Also, it's easy for the driver to navigate and complete the deliveries digitally via LOTR App. So, it has organized and made our deliveries more efficient. Review collected by and hosted on G2.com.

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Verified User in Furniture
UF
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Locus?

The app which is working at its best and the team which is always ready to help. Review collected by and hosted on G2.com.

What do you dislike about Locus?

Cant think of anything as such because my requirement is fulfilled. Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

Cost optimization,

Best route planning. Review collected by and hosted on G2.com.

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robin r.
RR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Locus?

ETA, Tracking, Route Mapping, Planning Review collected by and hosted on G2.com.

What do you dislike about Locus?

some times Location Varies from actual location Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

Assigning of delivery Route Planning Review collected by and hosted on G2.com.

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Neha J.
NJ
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Locus?

the quick support and professionalism... Review collected by and hosted on G2.com.

What do you dislike about Locus?

nothing as such, in terms of software it can be better functionalites and features Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

i am generating daily route plans for the food delivery Review collected by and hosted on G2.com.

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Verified User in Consumer Goods
CC
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Locus?

Locus Dispatcher really helps to optimize the fleet and consequently the operational cost when the market is becoming more dynamic and highly demanding in terms of service level. Review collected by and hosted on G2.com.

What do you dislike about Locus?

There are cases where orders are left unallocated although there seems to be very few breaches and vehicle utilization is not yet maximize.

Though the clustering is working really well, sequencing of orders is still something that can be further enhanced. Review collected by and hosted on G2.com.

Recommendations to others considering Locus:

Focus on the core competency of the product, make your own optimization algorithm the best of all kinds. Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

We are using Locus Dispatcher to help planning the delivery routes for our Distributors.

It is actually helping them in dealing with dynamic demand, where orders might come from anywhere, on any day, rather than with a fixed and predictable calendar.

In most cases, we can witness the reduction in traveling distance, and in several cases, we also enjoy the saving in the number of vehicles. Review collected by and hosted on G2.com.

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Udayan B.
UB
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Locus?

Locus is a much needed product in the era of technology for running operations smoothly and with accountibility. Review collected by and hosted on G2.com.

What do you dislike about Locus?

The UI could have been better so that blue collar/gray cpolor staff can understand it better. Review collected by and hosted on G2.com.

What problems is Locus solving and how is that benefiting you?

Streamlining our operations through planning, monitoring of on-ground staff. Review collected by and hosted on G2.com.

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