Muck Rack Features
What are the features of Muck Rack?
Database
- Media Database
- Contact/Campaign Management
Outreach
- Media Distribution
Reporting
- Monitoring
- Response Desk
- Impact Measurement
- Keyword Targeting
- Custom Feeds and Alerts
- Custom Reports
- Dashboards
User Rights/Roles
- Team Collaboration
Media Channels
- Print Media
- Online Media
Geographic Coverage
- Local Media
- National Media
Muck Rack Categories on G2
Filter for Features
Database
Media Database | Based on 132 Muck Rack reviews. Provides tools to help identify and house media oppurtunties and potential influencers. | 93% (Based on 132 reviews) | |
Contact/Campaign Management | Based on 112 Muck Rack reviews. Allows users to manage campaigns, as well and media opportunities and influencer information. | 85% (Based on 112 reviews) |
Outreach
Media Distribution | Based on 107 Muck Rack reviews. Gives visability into multiple media channels, allowing for optimal media exposure. | 87% (Based on 107 reviews) | |
PR Planner | Based on 83 Muck Rack reviews. Helps the public relations process with planning tools to capatilize on media opportunities. | 80% (Based on 83 reviews) | |
Social Media Services | Provides tools that help engage influencers and increase media contacts. This feature was mentioned in 72 Muck Rack reviews. | 72% (Based on 72 reviews) |
Reporting
Monitoring | Provides analysis on media and influencer contacts, as well as the effectiveness of each action. This feature was mentioned in 119 Muck Rack reviews. | 86% (Based on 119 reviews) | |
Response Desk | Based on 100 Muck Rack reviews. Helps respond to media inquires through automation features. | 89% (Based on 100 reviews) | |
Impact Measurement | As reported in 97 Muck Rack reviews. Measures the full impact of campaigns, as well as each individual influencer and media opportunity. | 82% (Based on 97 reviews) | |
Keyword Targeting | Based on 101 Muck Rack reviews. Enables users to search media channels for specific keywords, brand mentions, or topics | 84% (Based on 101 reviews) | |
Custom Feeds and Alerts | Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions 103 reviewers of Muck Rack have provided feedback on this feature. | 82% (Based on 103 reviews) | |
Custom Reports | Allows users to build custom reports that can be shared with clients and stakeholders This feature was mentioned in 94 Muck Rack reviews. | 83% (Based on 94 reviews) | |
Dashboards | Provides dashboards for quick visualizations of relevant media coverage and analytics This feature was mentioned in 97 Muck Rack reviews. | 84% (Based on 97 reviews) |
User Rights/Roles
Version Control | Based on 70 Muck Rack reviews. Helps establish a permissions workflow, allowing and restricting access to different company materials. | 79% (Based on 70 reviews) | |
Team Collaboration | Gives visability and allows team members to communicate effectively and collaboratively. 90 reviewers of Muck Rack have provided feedback on this feature. | 86% (Based on 90 reviews) |
Content Distribution
Distribution | Press releases are distributed to multiple media outlets and online channels | Not enough data | |
Contact List | Tools for filtering a searchable database of relevant media contacts | Not enough data | |
Social Sharing | Ability to share press releases via email and/or social media | Not enough data | |
Analytics | Measure and report on campaign results such as views and clicks | Not enough data |
Content Creation
Press Release Creation | Tools for uploading, creating, and designing a press release | Not enough data | |
Multimedia | Ability to embed videos, photos, or other rich media in a press release | Not enough data | |
Newsrooms | Allows for creation of a branded online newsroom | Not enough data | |
SEO | Press releases are optimized for SEO | Not enough data |
Contact Management
Media Database | Provides a searchable database of potential PR leads and industry-relevant media contacts 50 reviewers of Muck Rack have provided feedback on this feature. | 93% (Based on 50 reviews) | |
Record Management | Allows users to manage, sort, filter, and update contact records 42 reviewers of Muck Rack have provided feedback on this feature. | 88% (Based on 42 reviews) | |
Relationship Management | Based on 44 Muck Rack reviews. Records and consolidates all conversations and interactions with PR contacts | 89% (Based on 44 reviews) | |
Segmentation | As reported in 36 Muck Rack reviews. Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts | 92% (Based on 36 reviews) |
PR Management
Communications | Based on 44 Muck Rack reviews. Provides one or more channels for communicating with media influencers and stakeholders | 92% (Based on 44 reviews) | |
Campaign Management | Allows users to create, manage, and distribute PR campaigns 41 reviewers of Muck Rack have provided feedback on this feature. | 90% (Based on 41 reviews) | |
Engagement Tracking | As reported in 37 Muck Rack reviews. Measures and reports on contact engagement with PR content | 86% (Based on 37 reviews) | |
PR Analytics | Based on 44 Muck Rack reviews. Provides reports on the effectiveness of PR campaigns | 85% (Based on 44 reviews) |
Workflow Automation
Pitching | Based on 45 Muck Rack reviews. Provides email templates and/or tools for customizing PR pitches | 88% (Based on 45 reviews) | |
Campaign Scheduling | As reported in 38 Muck Rack reviews. Allows users to schedule PR campaigns to be distributed at a later date or time | 89% (Based on 38 reviews) | |
Follow-ups | Based on 43 Muck Rack reviews. Automates reminders and follow-up communication to contacts who haven’t engaged with content | 88% (Based on 43 reviews) |
Media Channels
Broadcast Media | Based on 65 Muck Rack reviews. Monitors broadcast media such as television and radio news | 70% (Based on 65 reviews) | |
Print Media | Based on 96 Muck Rack reviews. Monitors print media such as newspapers and magazines | 82% (Based on 96 reviews) | |
Online Media | Monitors online media such as blogs, websites, and social media 107 reviewers of Muck Rack have provided feedback on this feature. | 90% (Based on 107 reviews) |
Geographic Coverage
Local Media | Based on 103 Muck Rack reviews. Monitors media channels at the local level | 85% (Based on 103 reviews) | |
National Media | Monitors media channels at the national level 106 reviewers of Muck Rack have provided feedback on this feature. | 92% (Based on 106 reviews) | |
International Media | Based on 85 Muck Rack reviews. Monitors international news coverage | 79% (Based on 85 reviews) |
Monitoring & Listening
Social Measurement | Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. | Not enough data | |
Influencer Identification | Identifies who is talking about your brand along with their influence over social communities. | Not enough data | |
Brand Monitoring | Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. | Not enough data | |
Keyword Tracking | Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. | Not enough data | |
Trend Analysis | Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. | Not enough data | |
Competitor Analysis | Allows users to monitor conversations about competitors and measure performance against them. | Not enough data |
Data Management & Analysis
Sentiment Analysis | Determines whether mentions of your brand are positive, negative or neutral. | Not enough data | |
Social Reporting | Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. | Not enough data | |
Alerts and Notifications | Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. This feature was mentioned in 25 Muck Rack reviews. | 63% (Based on 25 reviews) | |
AI Text Summarization | Based on 22 Muck Rack reviews. Condenses long documents or text into a brief summary. | 64% (Based on 22 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. 24 reviewers of Muck Rack have provided feedback on this feature. | 58% (Based on 24 reviews) | |
AI Text Summarization | Condenses long documents or text into a brief summary. This feature was mentioned in 21 Muck Rack reviews. | 62% (Based on 21 reviews) |
