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Serena Williams opened her Wimbledon 2019 championships yesterday with a straight-sets victory over Giulia Gatto-Monticone (while Kate Middleton cheered from the stands). And as usual, the tennis champion came dressed in an incredible custom look—and as with her French Open design, this one carried a clever message.
Keeping with Wimbledon rules and traditions, Williams's sweater-knit Nike dress was all white. She made it her own, though, with very on-trend cutouts. But really, it's all about the accessory that she added to the outfit: a gold brooch pin in the shape of the famous Nike swoosh.
It's been nicknamed the "Broosh," and according to a Nike release, it was inspired by "decorative jewelry from past generations."
"I also wanted her to feel like it was something her grandmother could have worn, but of course give it a modern spin and make it just right for Serena," Abby Swancutt, global design director for NikeCourt, said.
The Broosh is made from 34 Swarovski crystals. That number is significant: Williams was 34 the last time she won Wimbledon, in 2016.
Serena being Serena, she paid attention to every detail. Her shoes also feature a gold swoosh, and she even added gold accents to her manicure.
People on social media loved this year's look. "Serena Williams' Nike swoosh (aka 'broosh') on her Wimbledon dress is made of 34 Swarovski crystals and that's the only reason I'm going to predict she wins it this year," one user tweeted. "That Swarovski brooch swoosh is a first 😍#SerenaWilliams #Nike #Wimbledon2019," another wrote.
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Williams will be on the court for her second-round match on July 4, and it was also announced that she will be teaming up with British tennis star Andy Murray for mixed doubles. Sounds like a perfect double date for the Cambridges and the Sussexes, right?
