Good, enjoyable, and practical that's obviously US centric but with applicable principles.Good, enjoyable, and practical that's obviously US centric but with applicable principles....more
This was an excellent book. In many ways the content rhymes with Here Be Dragons, however I think it's one step deeper. Highly recommended.This was an excellent book. In many ways the content rhymes with Here Be Dragons, however I think it's one step deeper. Highly recommended....more
1) This is the perfect length for a business book 2) This was twice as long as this book needed to be
A good premise that could easily have landed in ha1) This is the perfect length for a business book 2) This was twice as long as this book needed to be
A good premise that could easily have landed in half the time, also, not a whole heap there, Seth almost seems at odds with his own hypothesis....more
This should be, if it's not already, required reading for anyone with even a passing interrest in marketing and communications. Oh, and it's 100 yearsThis should be, if it's not already, required reading for anyone with even a passing interrest in marketing and communications. Oh, and it's 100 years old. ...more
The only reason I gave this audio book 2 stars is that my sheer contempt for it kept me listening until the end. This is, without a doubt, the most usThe only reason I gave this audio book 2 stars is that my sheer contempt for it kept me listening until the end. This is, without a doubt, the most useless book on marketing I have ever read.
It has no point. The author contradicts himself all the time - sometimes just pages apart. The conclusions drawn from the FMRI scans are often nonsensical. While the studies provide facts, the interpretation of those facts are easy to argue.
Seriously, I just wasted 4 odd hours of my time so you don't have to.
You're welcome.
P.s. Nando's is a South African chain, not Australian - twit....more
While I did feel that the book was slightly over-simplified, I reckon that the story format will be perfect for marketers in large corporates and imagWhile I did feel that the book was slightly over-simplified, I reckon that the story format will be perfect for marketers in large corporates and imagine that I'll recommend it a lot. Good principles, and an easy read....more
-- The only point I took from this book was the opening quote:
"The master in the art of living makes little distinction between his work and play, Arb.
-- The only point I took from this book was the opening quote:
"The master in the art of living makes little distinction between his work and play, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he's always doing both."
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