2025 marks a milestone year for the club as we celebrate 100 years since we joined the VFL/AFL competition. 

Experience a wonderful trip down memory lane with some of Hawthorn's greats via our 100-year celebration video.

Stay tuned to this webpage and social channels for further details around the club’s 100-year celebrations.

Inspired by the design from 1925, our commemorative logo includes the iconic HFC monogram which has been replicated for our 2025 version as we pay homage to our rich and storied history. Click the 🔗 link for more information.

What have been your favourite moments from the club's 100 years in the league?

There's much to celebrate as we reflect on the past and look forward to our future.

Share your Hawthorn stories here.

Our Hawthorn Centenary Membership commemorates our 100 years in the VFL/AFL competition. Click here for more information.

Looking for a specific membership type? We have plenty of options that our friendly team is happy to help you with.

Visit our membership website.

Explore the history pages of Hawthorn Football Club, for old photos, stories, stats, and more, including details on visiting our remarkable Hawthorn Museum. 

Hawthorn's 13 Premiership Cups are traveling around Australia during our 2025 AFL season.

Make sure to catch up with the Cups when they're in your state, learn more about our Premiership Cup Tour.

PLUS stay tuned to this page for more event and activity announcements right through the season, celebrating Hawthorn's 100 years.

Relive the club's incredible pre-match celebration at our Round 8 Centenary Match at the MCG, as broadcast on Channel 7.

Hawthorn, in collaboration with apparel partner ISC, has released a 100-year range of on-field and off-field apparel for the club's historic 2025 season.

Mitchell & Ness have also jumped on board the celebrations with an exclusive 100-year range of casual gear.

🟡 Did you know that Hawthorn has had many nicknames? We've been called the Mayblooms, Canaries, and Mustard Pots?
 
🟡 The club experimented with their team colours initially, with our guernsey once being navy blue?! ...then black with a red sash, followed by gold with a blue ‘V’ before landing on the iconic brown and gold that we all love.
 
🟡 We are very proud that Hawthorn is the only club to have an accredited museum in the AFL :) 

🟡 It wasn't until 1943 that Hawthorn became ‘the Hawks’. 
 
🟡 Hawthorn has had five home grounds, beginning with Glenferrie Oval (1906-1974), Princes Park, (1975-199), Waverley Park (1990-1999), MCG (2000 on), Tassie UTAS (1991 on) 
 
🟡 What year were the vertical stripes adopted? 1950