Healthcare Business Review

The Prime Meridian Group
Reinforcing Sales and Training Initiatives for Pharmaceutical Companies

The pharmaceutical and biotech companies are witnessing significant tech-driven innovations capable of redefining their operations. However, when it comes to collaborating with healthcare professionals to expand the market reach, these innovations prove to be insufficient.

Pennsylvania-based The Prime Meridian Group is here to change the narrative.

As a trusted consulting firm, Prime Meridian is committed to bringing about a positive transformation in the pharma and biotech industries with tailored solutions for ramping up physician engagement and sales effectiveness. With the right blend of creativity and innovation, the company stands out in the market with its ability to connect pharmaceutical companies to physicians, advanced practice providers (APP), nurses, physician assistants (PAs), and other healthcare providers in unique ways at a granular level.

Prime Meridian delivers a wide range of services, including advisory boards educational training, sales force training, as well as e-learning solutions to its vast clientele comprising reputed, multi-billion dollar pharmaceutical firms as well as biotech startups. “Unlike other billion-dollar firms that offer cookie-cutter solutions, we provide our clients with unique, comprehensive solutions to help them improve their sales initiatives and deliver impactful results,” says Ms. Laura Bajor, Director at The Prime Meridian Group.

Over the years, Prime Meridian has emerged as an established leader in this space with a proven record in recruiting key healthcare professionals across a multitude of medical and surgical subspecialties.

Through its expansive database and advanced analytics, Prime Meridian engages with medical professionals that are often hard to reach. The company networks and develops connections with healthcare providers in any geographical location pre-identified by clients. They provide them with real-time access to physicians through various engagement methods, such as Zoom, live face-to-face interviews, and more. Based on the information collected, Prime Meridian delivers customized training programs, traditional and virtual pharmaceutical advisory board solutions, sales force initiatives, and strategies to help clients gain key insights into product utilization and boost sales.

The Prime Meridian team demonstrated their robust capabilities when they helped a client that specializes in providing anti-infective medicines. The client had a difficult time understanding the barrier to antibiotic implementation as certain health systems or physicians were not utilizing their antibiotics. Prime Meridian proposed an Articulate-based e-learning module for the client’s sales force. Prime Meridian discerned that formulary was the primary obstruction to the client’s business and accordingly educated and trained their sales team. This enabled the client to bolster sales effectiveness and provided them with insights to ensure their products were approved on formulary. As a result, the client witnessed increased utilization of their products and a larger market share.

What Strengthens Prime Meridian’s Competitive Edge Is Its Physician Network. We Have One Of The Most Extensive Physician Networks Across The Globe And Strong Physician Relationships To Build Unique, Custom Offerings For Clients


“What strengthens Prime Meridian’s competitive edge is its physician network. We have one of the most extensive physician networks across the globe and strong physician relationships to build unique, custom offerings for clients,” notes Laura. Prime Meridian has expanded into the virtual advisory board management arena globally, which makes almost half of its current business. Steering ahead, the company aims to strengthen its position as the primary partner within the industry to help clients with physician engagemen