Happy 2025!
07 January 2025 - in Corporate
At the start of this new year, we would like to sincerely wish you a happy and prosperous 2025. We hope this year will be filled with happiness, prom…
A complete assortment of food and accessories
for pets for retailers, professionals and wholesale.
New in our assortment
Get inspired &
discover our novelties
- Trail duvoplus travelling with your dog
- Trail duvoplus sturdy dog toys
- I Love Happy Cats Wave 2
- EBI electronic cat toys
- duvoplus cat collars
- Aqua Della accessories
- Terra Della reptile caves
- duvoplus dog benches
Latest news
Happy 2025!
At the start of this new year, we would like to sincerely wish you a happy and prosperous 2025. We hope this year will be filled with happiness, promising opportunities, and, above all, good health for you and your families.
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New products
Our brands
The Laroy Group does not focus on one brand or product group, but is a "House of brands". A house with many rooms, where retailers and customers can find a selection of strong own brands, unique partner brands and international A brands.
For all pets
A house with many rooms, where retailers and their customers can find a variety of strong own brands, unique partner brands and international A brands.
The love of animals is our driving force
Laroy Group is a family business on a human scale. A "home" to our employees, trading partners, animal lovers and their beloved pets, where we take everyone into account.
Together with our partners, our people are intent on providing end users with innovative, high-quality products and the best possible product experience.
Laroy Group news
All news
NEW: Coockoo – Where Colour Meets Fun!
22 December 2024 - in Product news
Coockoo – Where Colour Meets Fun! Get ready for Coockoo: the ultimate brand for dogs, cats, and their owners! At Coockoo, it's all about fun, becau…
A new CEO and strengthened management for Laroy Group
31 October 2024 - in Corporate
Laroy Group is pleased to announce the strengthening of its central management team. Thomas Van Nielandt succeeds current CEO Els Laroy and will be r…
Partnership with Hagen Group
04 October 2024 - in Corporate
For years, we have been proud of our partnership with the Hagen Group, a leading player in the pet industry, known for their high-quality brands such…