Campaign Manager performance metrics help you measure the effectiveness of your ad campaigns. These metrics can be seen in Campaign Manager when viewing your campaign, and they can be downloaded as performance reports.
Important to know
As of July 2024, impressions, clicks, and related metrics (such as CPM and CPC) from Sponsored Messaging are no longer reported, and we made improvements to our impression and click measurement methodology for in-feed video in August 2024. As a result, Sponsored Messaging and video metrics are impacted. Historical data from Sponsored Messaging campaigns before July 2024 and video campaigns before August 2024 aren’t affected. For more information, please contact our support team or your LinkedIn Marketing Solutions representative.
Here's a tip
The metrics shown are based on the objective and ad format selected. For example, if you have LinkedIn Conversion Tracking set up, you’ll see Conversion metrics.
The performance metrics are:
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Spent: Amount you spent on ads impressions or interactions.
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Key Results: Number of times your campaign achieved an outcome based on your objective and campaign settings. Note: Key results aren’t available for legacy campaigns.
Important to know
Some ads running on the LinkedIn Audience Network might use Group Identity to deliver and measure ads. In such instances, some key results might come from audiences that sometimes align only partially with your targeting criteria. -
Cost Per Result: Average cost per result. This is the total spend on your campaign divided by the number of results based on your objective.
- For Brand Awareness campaigns, the cost per result is the total spend for your campaign divided by every 1,000 member accounts reached.
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Impressions: Number of times your ad was displayed.
- As of August 2024, video impressions will only be reported if they were generated from valid impressions (impressions generated from videos that began to play).
- As of March 2018, we record an impression of your Sponsored Content in your LinkedIn Campaign Manager reporting whenever the ad is at least 50 percent in view on a device screen or browser window for at least one second on desktop or 300 milliseconds on mobile.
- For Sponsored Content ads shown on the LinkedIn Audience Network, an impression is counted when the ad renders on the partner’s page.
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Clicks: Total chargeable clicks based on your campaign’s objective.
- As of August 2024, video clicks will only be reported if they were generated from valid impressions (impressions generated from videos that began to play).
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Average CTR: Percentage of chargeable clicks relative to impressions (clicks divided by impressions).
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Average CPC: Total spent on your ads divided by total clicks.
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Average CPM: Total spent on your ads divided by 1,000 impressions.
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Conversions: Total number of times member accounts took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual accounts, group-level attribution or estimation might be used.
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Cost Per Conversion: Average amount spent on each conversion (total spent divided by conversions).
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Leads: Number of leads collected through this campaign.
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Cost Per Lead: Amount spent per lead collected.
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Event Registrations: Total number of member accounts that successfully registered for your LinkedIn Event after clicking on or seeing your ad.
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Click Registrations: Clicks on your ad that led to an event registration.
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View Registrations: Impressions on your ad that led to an event registration.
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Download clicks: Number of clicks on the download button in a document ad.
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Viral Download Clicks: Number of clicks on the download button in a document ad resulting from members sharing a document ad with other members
Additional campaign metrics
Other metrics available for your ad campaign include:
Learn more