Think with Google

Advertising Services

Mountain View, California 910,975 followers

About us

Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.

Website: http://ThinkwithGoogle.com
External link for Think with Google
Industry: Advertising Services
Company size: 10,001+ employees
Headquarters: Mountain View, California

Updates

Think with Google

910,975 followers
1w Edited
Report this post
Never miss a networking opportunity again! Jim Lecinski is back with AI-powered hacks to help you make impactful connections at your next marketing conference. Read now 👉 https://lnkd.in/gYhds9Vu
Jim Lecinski

Professor of Marketing at Northwestern-Kellogg
2w

Heading to a #Marketing #Conference? My latest article for Think with Google reveals 3 #hacks how #AI can help you get the most out of a conference, with #insider tips from Sofia Colucci #CMO (Molson Coors Beverage Company) and Steven Wolfe Pereira ⚡️#CEO Alpha & Co. >>Link in the Comments<< Google Northwestern University - Kellogg School of Management Kellogg Executive Education #CMOinsights #Marketers #digitalmarketing
Like Comment Share
Think with Google

910,975 followers
1w
Report this post
🎬 Et c’est un clap de fin pour ce mois d’octobre rythmé par une série d’articles de Jim Lecinski, maître de conférences en marketing à la Northwestern University - Kellogg School of Management et auteur de The AI Marketing Canvas. Si vous souhaitez améliorer la présentation de votre plan marketing, le rendre plus agile ou encore décoder les véritables usages de l'IA, c’est juste ici ⬇️ ▪️ Comment présenter son plan marketing autrement pour obtenir l’adhésion - https://lnkd.in/eH4M43a9 ▪️ Agilité : cette posture devenue fondamentale pour le marketing - https://lnkd.in/gj3QqYMW ▪️ Éliminer le bruit autour de l'IA avec les "3 A" - https://lnkd.in/gkp2sCRG Ne manquez plus aucun article en vous inscrivant à la newsletter de Think with Google 👉 https://lnkd.in/eC456FuS #ThinkWithGoogle #Marketing #IA #Agilité #PlanMarketing

Like Comment Share
Think with Google reposted this

YouTube Advertisers

93,775 followers
1mo
Report this post
We were at #AWNewYork24 sharing all the ways marketers can unleash creativity for video using Google AI. How will you harness the power of AI to connect with your audience like never before?

4 Comments

Like Comment Share
Think with Google

910,975 followers
1mo
Report this post
Feeling overwhelmed by the AI hype? 🤯 Jim Lecinski, a clinical professor of marketing at Northwestern University - Kellogg School of Management, has the antidote! Don’t miss our latest installment of Guest Thinkers, where he shares his “3 A's” framework for cutting through the noise and giving you a clear path to practical AI implementation. ➡️ Automate the routine ➡️ Augment the creative ➡️ Analyze for insights Read now to turn AI buzz into business impact 👇
Jim Lecinski

Professor of Marketing at Northwestern-Kellogg
1mo

#Marketers how do you separate the #signal from the #noise around #AI in #Marketing? In my latest article for Think with Google I show you how to focus your efforts around "the 3 A's" #Automate #Augment #Analyze; and The Coca-Cola Company's Samir Bhutada shares how they are taking this approach to extract benefit from #AI. #CMOinsights #digitalmarketing Google https://lnkd.in/g_F8TsJq
4 Comments

Like Comment Share
Think with Google reposted this

ADWEEK

1,412,060 followers
1mo Edited
Report this post
After Cyber Week, more than half of U.S. shoppers still have holiday purchases left to make—especially Gen Z, who tend to wait until December. Jochen Heck, VP of sales Google explains that retailers can seize this opportunity with omnichannel strategies and relevant info to build consumer confidence. #sponsored https://lnkd.in/eiqS7E6T

Keep Up Momentum After Cyber Week to Win This Holiday Season

adweek.com

Like Comment Share
Think with Google

910,975 followers
1mo
Report this post
Exciting news from #DMEXCO24! Brendon Kraham, our VP of search and commerce for Global Ads Solutions, just unveiled the latest #GoogleAI powered Ads product announcements. Learn more about new features that allow you to harness AI to get your best ROI, all while putting you in the driver’s seat 👇

Google Ads

798,119 followers
1mo Edited

Google Ads is putting the best AI to work for your best ROI, with you in the driver’s seat: 🚀 - Build better Search campaigns with the help of Gemini models – now in more languages 🌎 - Fuel your creative vision with new generative AI tools - Get enhanced creative controls with brand guidelines & creative preferences 🎨 - Use deeper PMax insights for added visibility into performance fluctuations 📈 - Steer your AI-powered campaigns with campaign-level negatives in PMax & omnichannel bidding in Demand Gen 💪 Learn more about these exciting new updates announced at #DMEXCO24 → https://goo.gle/3XNuVDS #GoogleAds #GoogleAI Brendon Kraham

1 Comment

Like Comment Share
Think with Google

910,975 followers
1mo
Report this post
Get ready to supercharge your marketing with some #AgileMarketing magic! ✨ Don’t miss our latest installment of Guest Thinkers featuring Jim Lecinski, clinical professor of marketing Northwestern University - Kellogg School of Management. He’ll break down the benefits of Agile Marketing and how to get started. Plus, hear from Intuit Mailchimp CMO, Michelle Taite, on its real-world Agile success story.
Jim Lecinski

Professor of Marketing at Northwestern-Kellogg
1mo

Could your team benefit from an #AgileMarketing approach? In my latest article for Think with Google, I explain #Agile, its benefits & show you how to get started; and Intuit Mailchimp #CMO Michelle Taite shares how they've embraced this approach successfully. #CMOinsights #Marketers Google https://lnkd.in/gmYNdExs
Like Comment Share
Think with Google

910,975 followers
1mo
Report this post
Catch the insightful conversation between Google’s VP of Cloud Marketing Alison Wagonfeld and Global Vice President of Ads Marketing Marie Gulin-Merle as they discuss the future of marketing in the age of AI.
Alison Wagonfeld

Vice President, Marketing, Google Cloud
2mo

If you are interested in the intersection of AI and Marketing, check out this WSJ podcast episode that my Google colleague Marie Gulin-Merle and I recorded together at Cannes earlier this summer. Podcast link → https://goo.gle/3T24F5M A few themes emerged: Start small: Don't try to boil the ocean! Identify one or two areas where AI could make your life easier, like automating repetitive tasks or personalizing customer interactions. Experiment and learn: Test different approaches, track your results, and learn as you go. There's no substitute for being hands on. Don't be afraid to ask for help: Develop a group of AI early adopters where you can ask questions and share best practices. Let us know what you are working on so we can all learn from each other. #Marketing #AI #CannesLions #Google #GoogleCloud
1 Comment

Like Comment Share
Think with Google reposted this

Ad Age

1,142,599 followers
2mo
Report this post
Since Thanksgiving falls late this year, leaving fewer holiday shopping days, retailers must reach shoppers early as they’re building their wish lists. Read more from our Publishing Partner, Google. #ad https://lnkd.in/eCfGFCHR
1 Comment

Like Comment Share
Think with Google reposted this

Jim Lecinski

Professor of Marketing at Northwestern-Kellogg
2mo
Report this post
Is your annual #marketing plan in need of a makeover? In my latest article for #ThinkwithGoogle I show you how to 1️⃣ reframe marketing as an investment 2️⃣ build a plan that can deliver business outcomes & 3️⃣ delight the #Csuite. #marketers #annualplanning #CMOinsights #digitalmarketing https://lnkd.in/gU-Yr-dj
18 Comments

Like Comment Share

Think with Google

Advertising Services

Mountain View, California 910,975 followers

About us

Updates

Join now to see what you are missing

Affiliated pages

Google

Google Cloud

YouTube

Google for Developers

Google Ads

Google Analytics

Google Workspace

Google Developer Groups (GDG)

Google Marketing Platform

Google Ad Manager

Google Research

X, the moonshot factory

Grow with Google

Google Cloud Partners

Android Developers

Google Small Business

TensorFlow

ChromeOS & Chrome Enterprise

Google Health

re:Work with Google

Flutter Dev

Google Partners

Google Play business community

Google News Initiative

Google Search Central

Android

Firebase

Google AdMob

Google Pay

CapitalG

Android Enterprise

Google User Experience Research

Photomath

Google AR & VR

Grow with Google Africa

Google Chrome

Adometry (acquired by Google)

Google Nest Pro

Google Developers North America

Google Public Policy

Mineral.ai

Chrome for Developers

Google Maps Platform

Google Search Liaison

Flutter

Firebase

Similar pages

Amazon

Microsoft

Apple

Meta

Netflix

Deloitte

IBM

LinkedIn

Spotify

Tata Consultancy Services