What is an Island Booth?

What is an Island Booth?

An island booth is a trade show booth which is open to the aisles on all four sides. Island booths are usually larger booth spaces than the standard 10’ x 10 ft. An island booth size starts at 20 x 20 ft. and can increase significantly from there.

What does an island booth look like?

In this diagram, the island booth happens to be a 20 x 20 ft. square. This is the smallest island trade show booth size. Your booth’s shape can be a square, a rectangle, or even oblong, as long as it is open to aisles all the way around.

As you can see in the image below, the island trade show booth is physically separated from other booth structures. This enables you to more easily attract attendee attention as attendees approach your booth from any direction.

Benefits and drawbacks of an island booth

Benefit: In an island configuration, your booth will stand alone, enabling you to invite attendees into your space from all sides. You can also hang signs from the ceiling and have fewer height restrictions within your booth than other booth layouts like a linear booth or an end cap booth.
Drawback: Other than the higher cost, there are few, if any, drawbacks to an island booth.

Pro Tip

If you look at the show’s floor plan and see that all island booths were already reserved before you select your space, check to see if you can “create” an island booth by purchasing four contiguous linear booths. The show’s sales team may be willing to change their floor plan because you are willing to purchase multiple booth spaces.