Mario Day

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The logo for Mario Day

Mario Day[1] (also written as Mar10 Day,[2] MAR10 Day, MAR10 DAY,[3] and Mario day[4]), or National Mario Day,[5] is an annual celebration of Mario and the Super Mario franchise. It takes place on March 10 each year because the date, written as "MAR10," resembles "MARIO" in all caps.[6][7] The holiday could be celebrated by dressing up as Mario, having a Super Mario-themed party, or simply playing Super Mario games,[8] among others. Although the holiday was not originally created or declared by Nintendo, the day was unofficially celebrated by many Super Mario fans,[9] and since 2015, Nintendo has officially observed the holiday and started celebrating annually by promoting Super Mario games and holding Super Mario-themed events.[10][11] On an ABC newscast on March 10, 2017, the headline "National Mario Day" was played to celebrate Mario Day, where the reporter talked about Mario Day, its name, and Mario.[12]

History[edit]

2015[edit]

In 2015, Nintendo of America posted a tweet on its Twitter account where the company wished the YouTube channel Smosh Games a happy Mario Day and asked the channel what was its favorite moment in a Super Mario game.[13] Another tweet celebrating the holiday was posted by Nintendo UK, where the company asked players which Super Mario game they were playing on that day.[10]

2016[edit]

Artwork of Mario inside an emblem containing the text "HAPPY MAR10 DAY!" at the top and "2016" at the bottom. The image had to be set as a profile picture on Twitter in order to enter a sweepstake organized on Mario Day 2016.
The image that had to be set as a profile picture on Twitter in order to enter the Mario Day 2016 sweepstakes[14]

In 2016, Nintendo celebrated the holiday by sponsoring a number of sweepstakes on Twitter. To enter one such contest, users had to change their profile picture to a given image (shown here) and post about their favorite Mario-related memory using the hashtags "#MAR10Day" and "#SweepsEntry." For each sweepstake, the prizes were:

A video titled "Celebrate Mar. 10 - Mario Day!" was released on Nintendo's official YouTube channel. The video is about a person in a Mario costume walking around Nintendo's office, turning things into Super Mario-related objects such as turning notepads into Nintendo 3DS systems. The person also adds Super Mario-related objects to the office such as several Super Mario plushies to a person's desk.[1]

2017[edit]

In 2017, Nintendo celebrated the holiday by adding a free Super Mario-themed frame to Facebook and the Messenger Camera that could be used from March 10 at 5 a.m. PT until March 12 at 11:59 p.m. PT.,[11] by putting several Super Mario games on sale on Amazon, and by having several My Nintendo rewards for Super Mario titles such as a 30% off discount on Mario Kart 8. Nintendo also worked with the Starlight Children's Foundation by providing new designs for its gowns while making a donation to create 2,000 gowns.[11] A quiz was published that year on the Play Nintendo website in celebration of Mario Day.

2018[edit]

Google Maps promoting Mario Kart

In 2018, Nintendo partnered with Google adding Mario in Google Maps, where the user can have Mario drive around in a Pipe Frame. Users had to look for a ? Block next to the start button when the start and destination fields were filled.[18][19] Nintendo also held an in-game event in Super Mario Run, called "It's All About Mario Event," where all Mario-related items are in fixed appearance rates in Super Bonus Game. At the same time, Nintendo offered a special 50% discount for the full game. Several rewards for My Nintendo include the "Mario's Mighty Mustache" 3DS theme.[19]

Special events for Mario Day were held in other Nintendo games. In Animal Crossing: Pocket Camp, items from the Super Mario franchise were available to craft for a limited time.[20][21]

2019[edit]

A tweet from Nintendo of America celebrating Mar10 Day.
An image from a tweet from Nintendo of America celebrating Mar10 Day

In 2019, Nintendo released a promotion in Europe where buyers who purchased Super Mario Odyssey, New Super Mario Bros. U Deluxe, Mario Kart 8 Deluxe, Super Mario Party, or Mario Tennis Aces between the 8th and 10th of March would receive double Gold Points.[22] In North America, Nintendo released several My Nintendo discounts on Super Mario games,[23] discounted download codes for the games that where included in the My Nintendo promotion in Europe to cost $39.99 from participating retailers,[24] and discounted Nintendo Switch systems with one of five select Super Mario games to cost $329.98.[24]

Nintendo also released an episode of Nintendo Minute on its official YouTube channel titled "Mar10 Day Character Bracket: Mario’s Enemies - Nintendo Minute." In this video, series' hosts Kit and Krysta rank several Super Mario enemies based on several categories, such as which would be the most annoying pet.[25] Nintendo of America made a celebratory tweet for the holiday asking how fans will celebrate Mar10 Day.[26] There were also several Super Mario-related activities that took place at Nintendo New York, which were sponsored by Frito-Lay Variety Packs.[2]

The event "It's All About Mario Event" returned in Super Mario Run, and the player was given 10 Rally Tickets as a log-in bonus. In Animal Crossing: Pocket Camp, Mario's hat and outfit were gifted for all players,[27] and several Super Mario-themed wallpaper and flooring were available for crafting.[28] Several of the furniture from the prior Super Mario-related event returned, and the Fishing Tourney 12 for the game featured Cheep Cheeps, Eep Cheeps, Cheep Chomps, and Bloopers as catchable fish.[29]

2020[edit]

The Mario Bros. Tour in Mario Kart Tour featured Mario and Luigi wearing their Donkey Kong and Super Mario Bros.: The Lost Levels outfits, respectively, and ran until the actual Mario Day. Select Super Mario games had a $20 discount in the US eShop resulting in $39.99 from March 8, 2020 (9:00 a.m. PT) to March 14, 2020 (11:59 p.m. PT), them being Super Mario Maker 2, Super Mario Party, Mario & Sonic at the Olympic Games Tokyo 2020, and Yoshi's Crafted World.[30] LEGO and Nintendo released short videos on their Twitter accounts, teasing a LEGO and Super Mario crossover, which was eventually announced as LEGO Super Mario.[31] Unlike in 2017 and 2018, there was no Super Mario crossover event with Animal Crossing: Pocket Camp, likely due to them doing an event focusing on the then-impending release of Animal Crossing: New Horizons.

2021[edit]

Aside from various events relating to the Super Mario Bros. 35th Anniversary event such as those included in Animal Crossing: Pocket Camp and Animal Crossing: New Horizons, a 35% off sale was held for Super Mario Maker 2, Mario Tennis Aces, Luigi's Mansion 3, and Super Mario Party. The Mario Tour's starting date in Mario Kart Tour also coincides with Mario Day. A special Know Your Nintendo video was also released that day on the official YouTube channel with five questions (three standard questions and two bonus questions) focusing on the Super Mario series.[32]

2022[edit]

Super Nintendo World in Universal Studios Hollywood was announced to open in 2023.[33] Three new LEGO Super Mario sets and a LEGO Princess Peach were also announced.[34] Various games such as Mario Kart 8 Deluxe, Super Mario 3D World + Bowser's Fury, New Super Mario Bros. U Deluxe, Luigi's Mansion 3 and its DLC packs, Yoshi's Crafted World, Mario + Rabbids Kingdom Battle, and Mario & Sonic at the Olympic Games Tokyo 2020 also received discounts.[35]

2023[edit]

A poster for The Super Mario Bros. Movie featuring the Training Course.
A variation of this poster featured the Mar10 Day logo in place of the film's logo, which was given to buyers who preordered tickets for the film.

In 2023, Nintendo issued an official motto for the event, "Every Day Is a Mario Day," used in some promotional material,[36][37] including a song themed around Mario Day.[4] On March 1, a Super Mario–themed party was held at Nintendo New York, featuring special guests Mario, Luigi, and Ryan Kaji from the YouTube channel Ryan's World. Visitors could meet Ryan and play Nintendo Switch games with him.[38] In Mario Kart Tour, the Mario Tour began on March 7 and ended on March 21, and it ran at the same time as an in-game celebration titled the "Mario event." The final trailer of The Super Mario Bros. Movie premiered in a dedicated Nintendo Direct presentation on March 9, 14:00 PT[39]—in other words, on Mario Day in most countries in the Eastern Hemisphere. Several other movie-related publicity was released during this time, such as a cast interview with Fandango[40] and a theme song singalong on The Tonight Show Starring Jimmy Fallon.[41] An event promoting the film in Super Mario Run began on March 10 and ended on May 31.[42] Wave 4 of the Mario Kart 8 Deluxe – Booster Course Pass DLC pack was released on March 10;[43] both Wave 4 of the Booster Course Pass and the aforementioned Mario Tour of Mario Kart Tour introduced Mario Circuit from Mario Kart DS to their respective games. The "Dry Bowser Castle Battle" LEGO Super Mario expansion set and LEGO Donkey Kong were also announced.[44] On March 11, select GameStop stores offered visitors free Super Mario–themed items.[38]

A Nintendo Switch bundle labeled the "Nintendo Switch Mario Choose One Bundle,"[45] which includes a The Super Mario Bros. Movie sticker sheet and a full game download for either Mario Kart 8 Deluxe, New Super Mario Bros. U Deluxe, or Super Mario Odyssey, was released on Mario Day.[38][46] Select Nintendo Switch games and DLC featuring characters from the Super Mario franchise received digital discounts: The first wave of discounts ran from March 10, 00:00 PT to March 23, 23:59 PT and involved Mario Party Superstars, Donkey Kong Country: Tropical Freeze, and Yoshi's Crafted World; the second wave lasted from March 24, 00:00 PT to April 7, 23:59 PT and involved Mario Kart 8 Deluxe, Super Mario Odyssey, New Super Mario Bros. U Deluxe, Super Mario Maker 2, and Super Mario 3D World + Bowser's Fury.[38] Similarly, at select retailers between March 5 and March 11, physical editions of certain Super Mario games were discounted by up to $20, while Mario Kart Live: Home Circuit sets were discounted by $40.[38]

2024[edit]

From March 3 to April 1, users with a Nintendo Switch Online membership that played Super Mario World on the Super Nintendo Entertainment System - Nintendo Switch Online application would earn My Nintendo Platinum points to redeem Super Mario World-themed icons for their Nintendo Switch profile.[47][48] A video titled "Mario Through the Years - A Mar10 Day Celebration" was published on Nintendo of America's YouTube channel on March 5, showcasing mainline Super Mario games available on the Nintendo Switch at the time.[49] Several rewards for My Nintendo were made available for Mario Day, such as a 14-day free trial for Nintendo Switch Online available from March 3 to March 17[50] and sweepstakes for LEGO Super Mario sets (from March 5 to April 16) and Princess Peach-themed clothing by BlackMilk (from March 5 to April 23).[51] A free digital guidebook to The Super Mario Bros. Movie was made available on March 5 for users with a Nintendo Account.[51] "The Bowser Express Train," "King Boo's Haunted Mansion," and "Battle with Roy at Peach's Castle" LEGO Super Mario expansion sets were announced on March 9 together with a teaser for LEGO Mario Kart sets.[52] A video presentation was published by Nintendo on March 10; in the presentation, Shigeru Miyamoto and Chris Meledandri announced that Illumination is producing another movie "based on the world of Super Mario Bros."[53] Further Super Mario-related announcements were made in the presentation: release dates for Luigi's Mansion 2 HD and Paper Mario: The Thousand-Year Door for the Nintendo Switch, as well as the addition of Dr. Mario, Mario Golf, and Mario Tennis to the Game Boy - Nintendo Switch Online application.[53] A Mario Day event with a Mario and Luigi meet-and-greet, sweepstakes, and a screening of The Super Mario Bros. Movie was held at Nintendo New York on March 10.[51] Another meet-and-greet event with Mario was held at Westfield Mall of the Netherlands in Europe.[54] The online Mario Kart 8 Deluxe Open March 2024 Tournament was held on March 10 from 12:00 to 18:00 PT, with the top 310 players receiving 1,000 My Nintendo Gold points.[51] From March 10 to March 16, physical editions of certain Super Mario games were discounted by up to $20 at select retailers.[51] Additionally, a $25 retailer gift card was given upon purchase of a Nintendo Switch, Nintendo Switch – OLED Model, or Nintendo Switch Lite system between the same dates.[51] On March 16, select GameStop stores held Super Mario-themed giveaways.[51]

The following titles were discounted on the American Nintendo eShop from March 7 (12:00 a.m. PT) to March 17 (11:59 p.m. PT):[55]

  • Mario Kart 8 Deluxe (33%)
  • Mario + Rabbids Sparks of Hope (67%)
  • Mario Party Superstars (33%)
  • Luigi's Mansion 3 (33%)
    • Multiplayer Pack (30%)
  • Mario + Rabbids Kingdom Battle (65% each)
    • Season Pass
    • Ultra Challenge Pack
    • Donkey Kong Adventure
    • Gold Edition
  • Mario Golf: Super Rush (33%)
  • Mario Tennis Aces (33%)
  • Yoshi's Crafted World (33%)
  • Mario & Sonic at the Olympic Games Tokyo 2020 (60%)

Gallery[edit]

For this subject's image gallery, see Gallery:Mario Day.

Names in other languages[edit]

Mario Day[edit]

Language Name Meaning Notes
Japanese マリオの日[56]
Mario no Hi
Mario's Day
Chinese (simplified) 马力欧日[57][58]
Mǎlì'ōu Rì
Mario Day
Chinese (traditional) 瑪利歐之日[59]
Mǎlì'ōu zhī Rì
Mario's Day
Czech Den Super Maria[60] Super Mario Day
Danish Mario-dag[61] Mario day
Dutch Mario-dag[62] Mario day
Estonian Mario päev[63] Mario day
Finnish Mario-päivä[64] Mario day
French Jour de Mario[?] Mario's Day
German Marios Tag[?] Mario's Day
Hebrew יום מריו[?]
Yom Mario
Mario Day
Hungarian Mario-nap[65] Mario day
Italian Giornata di Mario[?] Mario's Day
Korean 마리오 데이[66]
Mario Dei
Mario Day
Latvian Mario diena[67] Mario day
Lithuanian Mario diena[68] Mario day
Norwegian Mario-dagen[69] Mario day
Polish Dzień Mario[70] Mario Day
Portuguese Dia do Mario[?] Mario's Day
Romanian Ziua Mario[71] Mario Day
Slovak Deň Maria[72] Mario Day
Deň Super Maria[73] Super Mario Day
Spanish Día de Mario[?] Mario's Day
Swedish Mario-dagen[74] Mario day
Turkish Mario Günü[75] Mario Day

MAR10 Day[edit]

Language Name Meaning Notes
Danish MAR10-dag[76] MAR10 day
Dutch MAR10 Dag[77] MAR10 Day
Finnish MAR10-päivä[78][79] MAR10 day
French Journée MAR10[80] MAR10 Day
German SUPER-MARIO-TAG[81] SUPER MARIO DAY
Hungarian MAR10 nap[82][83] MAR10 day
Italian MAR10 Day[84] -
Latvian MAR10 diena[67] MAR10 day
Norwegian MAR10-dagen[69] MAR10 day
Polish Dzień MAR10[85] MAR10 Day
Portuguese (NOA) MAR10 Day[86] -
Dia do MAR10[87] MAR10 Day
Portuguese (NOE) Dia do MAR10[88] MAR10 Day
Romanian Ziua MAR10[89] MAR10 Day
Slovak Deň MAR10[72][73] MAR10 Day
Spanish (NOA) Día de MAR10[90] MAR10 Day
Spanish (NOE) MAR10 Day[91] -
Swedish MAR10-dagen[74] MAR10 day
Turkish MAR10 Günü[75] MAR10 Day

Trivia[edit]

References[edit]

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  40. ^ https://youtu.be/uVmbFp843po
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  87. ^ @NintendoBrasil (March 10, 2024). O #DiaDoMAR10 chegou! Venha com a gente em uma jornada pelas aventuras do Mario ao longo dos anos e comente com o seu jogo favorito!. X (Brazilian Portuguese). Retrieved March 10, 2024. (Archived March 10, 2024, 14:04:30 UTC via archive.today.)
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  90. ^ [ESP Día de MAR10 2024]
  91. ^ MAR10 Day 2024