Your Privacy
We are a member of the L’Oreal USA S/D, Inc. family of brands (10 Hudson Yards New York, New York 10001). When You visit Our website, We (or third parties) collect information, including using cookies (or similar technologies such as pixels, web server logs, web beacons, server-side tracking, etc.) (collectively, “Cookies”). This information relates to You such as Your use and interaction with the site, products purchased or considered, your preferences, browsing information; identifiers, Your device, and inferences made from this information. We use Cookies to make the site work as You expect it to, to provide a more personalized web experience, and advertising. We do permit third parties to control the collection of information about You when You browse Our site using Cookies.
We do use features provided by our service providers/data processors to collect or associate directly identifying information you provide on Our site (such as name, phone number, or email address) with other information collected by Cookies. This feature allows us to personalize the services on the Site and messages We send to You (e.g., cart reminder emails or texts, requests to leave a review post-purchase).
Our Site also uses features provided by advertising companies (such as Google’s ‘enhanced conversions’ or Facebook’s ‘advanced matching’). Through these features directly identifying information You provide on Our site (such as a phone number or email address), is provided to them with other information collected by Cookies. This information is used by these third parties to better connect your account with these companies with Your activities on our Site to (i) enhance measurement Our advertisements (e.g., identify if an individual saw our advertisement and then visited our website) and (ii) identify groups of alike consumers to optimize Our own marketing campaigns.
You can choose not to allow certain categories of Cookies. Click on the different category headings to find out more and change our default settings according to your preference. You are not able to change settings relating to Essential Cookies. Please note: when you make a choice You will need to refresh the page or navigate to a new page for Your selection to become effective.
Information We collect is subject to our Privacy Policy.
Privacy Policy.
These Cookies are essential for the website to function, allow You to navigate Our Site; create an account or place orders; manage the security of the website (including to detect and prevent fraudulent activity), and/or to provide access to other features and functionality on the Site, and cannot be switched off. They are usually set in response to actions requesting services, such as setting your privacy preferences, using 'remember me' functionality, adding items to or purchasing items from your cart, logging in, or filling in forms.
These Cookies also enable enhanced functionality and personalization provided by our Us or third-party providers whose services We use. For example, features and services like web chat services, commenting and rating functionality, tools that help Us with A/B testing and other research (e.g., survey tools and tools to provide Us with Your feedback); tools We use to personalize Your experience on Our Site (e.g., product recommendations, predictive sort, product search), and to personalize real-tie customer journeys, including across email, SMS, and directly on Our Site (e.g., abandoned cart messages, browsing without buying a product messages, personalized offers, etc.). These can include third-party payment solutions (e.g., PayPal, ApplePay), buy-now pay later services, or service that provide free shipping. Providers of these services may use their own analytics cookies (or similar technologies) to measure performance of these services. You may be able to use your browser's settings to block or alert you about these cookies, but some parts of the Site may not work properly.
These Cookies, including from Google Analytics and Glassbox, allow us to count visits and traffic sources and understand what pages are the most and least popular so we can measure and improve the performance of our site. They also help us track and replay a visitor’s journey on our site to understand how visitors move around and interact with the site. We use Google Analytics Advertising Features to share information with Google about your use of this site to allow us to deliver relevant and personalized advertising or content to you on other sites and/or other devices connected to You (cross-device advertising), to receive demographic and interest data from Google in our analytics reports, and to create audience segments based on demographic and interest data. Google's use of this information is subject to its own privacy policy, is no longer protected by Us, and Google may redisclose this information. If you do not agree to our use of analytics cookies, we will disable them. We may continue to use Google Analytics to enable us to collect information about the use of our site (with Google Analytics Advertising Features disabled) and Glassbox.
These Cookies are set through Our site by Our advertising technology providers, primarily to provide cross-contextual behavioral advertising. They collect information about Your browsing history to build a profile of Your interests and understand Your habits to show you relevant advertisements from Us or other advertisers on other sites or to other devices connected to you (cross-device advertising), to limit the number of times You see an advertisement, measure the effectiveness of advertising, and improve their products and optimize their own ad targeting systems.
We also use a data management platform ("DMP") that uses Cookies to collect information about visitors to Our Site. We can augment this information with offline data We collect and other data We obtain from third parties. We use this data to help Us create audience segments (e.g., users who left an item in a shopping cart, exclude users who made a purchase, etc.) stored within Our DMP, which We can later distribute audience segments comprised of identifiers (cookie ID, device ID, user ID, etc.) to third-party destinations to allow Us to target and re-engage with individuals across the web. We can also use these Cookies to measure the performance of Our advertisements.
If you do not allow these Cookies you will experience less targeted advertising.