MARKETPLACE
Building the market presence and power of the plant-based foods industry.
From supermarkets to restaurants to online stores—and everything in between—the bottom line is clear: Consumers want more plant-based foods. And they’re demonstrating this growing demand in every setting and across every product category, eager to try exciting new products that not only address their concerns about health and sustainability, but also exceed their expectations on taste and experience.
Plant-based brands are innovating and diversifying in kind, inviting more and more consumers into the exciting, ever-expanding world of plant-based food options. Likewise, retailers and foodservice operators are increasingly embracing the singular selling power of plant-based foods, harnessing them in new ways to delight and satisfy shoppers and patrons.
$8 BILLION
Dollar sales of plant-based foods in 2022
48%
of U.S. restaurants feature plant-based foods
66%
of the U.S. population is engaged with plant-based foods
While market momentum of plant-based foods is going strong, the potential of this groundbreaking industry is limitless—and central to a healthier, more sustainable, more equitable food future.
PBFA’s Marketplace team works to propel our members and the plant-based foods industry to new heights—advancing our community across retail, foodservice, and e-commerce; equipping brands, retailers, and foodservice operators with the latest market and consumer data, expert analysis, and best practices; and providing individualized guidance for plant-based companies looking to expand their market influence.
And with a strong focus on securing long-term market power for plant-based foods, we work closely with retailers and operators to identify gaps in programming, build specialized marketing campaigns to increase total store participation, and provide valuable category management metrics and insights.
Our Marketplace programs are designed to pave the way for plant-based across the food industry—while ensuring that plant-based brands big and small have the tools and information they need to grow and thrive:
Retail and e-commerce
We work every day to increase the availability and visibility of plant-based foods in brick-and-mortar and online retailers, providing education and best practices for companies and retailers alike, securing meaningful opportunities for our member community to boost brand exposure and marketing power, publishing comprehensive data reports on retail trends and plant-based performance, and providing our members with individualized support to help them succeed in retail.
Foodservice
Menus are showcasing more plant-based foods than ever. Whether we’re helping brands perfect their pitches or creating meaningful opportunities for buyers to expand their knowledge of plant-based foods, our Marketplace team works to build momentum for our industry in the world of foodservice and ensure that brands and operators alike have the resources and information they need to create delicious, equitable dining experiences that put plants front and center.
Consumer insights
As our industry continues to expand and diversify, it’s essential that brands develop a deeper, more nuanced understanding of the plant-based consumer. To expand our collective knowledge, the PBFA Marketplace team curates critical insights that illuminate consumer beliefs and behaviors; publishes reports and expert analysis of the latest data; and provides our members with tailored resources and support to connect them with the most impactful information for their businesses.
Research
From broad market dynamics to detailed consumer insights, plant-based food and category performance to foodservice trends, PBFA works to collect, curate, and analyze the latest data to help our members make shrewd decisions and promote understanding of plant-based foods among key industry players.
“The Plant Based Food Association has been a pillar of strength for us in our quest to enter the US market. Very rarely do you come across an organization that lives and breathes its mission, and PBFA does it every single moment of every day. With an unwavering focus on building the plant-based food category in the United States, PBFA provides incredible support to anyone who wants to join them in this mission.”
Mithun Sachdeva | Commercial Director, WhatIF Foods
CERTIFIED PLANT BASED
With new delicious, innovative products hitting store shelves all the time, finding plant-based foods should be a snap for every shopper. The Certified Plant Based seal makes it simple: An easy-to-spot visual indicator that instills consumer trust that what they’re putting in their carts or ordering online is truly made from plants.
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