W Hotels
W Hotels redefines luxury as the ultimate freedom to be yourself—a state of being unencumbered, at ease, and unapologetically present.
Whether it’s embracing spontaneity, indulging in the thrill of a new city, or taking a reflective pause in vibrant surroundings, W Hotels champions bold living in the moment. Traditional notions of luxury are evolving, and W Hotels leads the charge by liberating the concept and transforming it into something fresh, dynamic, and personal.
Born in the social energy of New York City over two decades ago, W Hotels has been a trailblazer in lifestyle hospitality. However, the cutting edge has shifted. Today, W Hotels continues to lead, prioritizing design-forward spaces, deep connections to local culture, and highly personalized experiences. All of this is delivered without losing the sense of community and vibrant social connections that have always been at the heart of the W brand.
W Hotels’ design philosophy sparks curiosity, redefining the traditional codes of luxury with a fresh, unexpected, and playful approach. Bold yet refined, each space is thoughtfully crafted to ignite a sense of connection and community. Luxurious, natural materials are at the heart of the design, paired with vibrant colors that draw inspiration from each unique destination. Playful touches and daring design choices are seamlessly woven throughout, ensuring every detail feels both intentional and delightfully surprising. W Hotels is where elevated aesthetics meet unbridled creativity, creating spaces that inspire and energize.