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    Ir Building R&D For Greater Innovation and Competitive Advantage Tcm13-140873

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    Ir Building R&D For Greater Innovation and Competitive Advantage Tcm13-140873

    Uploaded by

    imtiazrashed
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    3 views12 pages

    Ir Building R&D For Greater Innovation and Competitive Advantage Tcm13-140873

    Uploaded by

    imtiazrashed

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 12

    Building R&D for Greater Innovation and Competitive Advantage

    11th November 2008

    Genevive Berger

    Fresh Eyes as Unilever Non-Executive Director

    R&D at the board table


    Indicating science, technology and innovation key for the future of the company

    Unilever embracing change

    Unilevers R&D Strengths Scientific capabilities good, facilities excellent


    Port Sunlight, UK Vlaardingen The Netherlands Colworth UK

    ShanghaI China

    Trumbull USA

    Bangalore India

    Unilevers R&D Strengths Strong consumer, product and marketplace culture

    Unilevers R&D Strengths Strong Presence in D&E Markets

    Shanghai Mexico City Valinhos Mumbai Bangalore Manila Buenos Aires Durban Bangkok

    D&E : 40% of our R&D people and building

    Some of Unilevers Science and Technology Strengths

    ch ou T
    Spray Technology Deodorants

    el Fe d an

    ch ou T

    el Fe d an

    Skin Mildness and Moisturizing

    Product Processing eg Ice cream

    ch ou T

    el Fe d an

    ch ou T

    el Fe d an

    ch ou T

    el Fe d an

    Hair Technology

    Structured Oils and Emulsions

    Science of Tea

    To Raise the Bar : Ambition and Vision

    Higher quality science Accelerated delivery of breakthroughs More focus on big wins, balance between short term and longer term World class R&D capabilities

    My priorities as Chief R&D Officer

    Our Vision and Ambition

    Prioritise in Define

    Breakthroughs From Discover

    Brilliance In Product Design

    Fast, Large Scale Deploy

    Growth

    World Class Capabilities

    Define Prioritising to our Big Wins Science & Technology Unilever Big Wins

    Prioritised Portfolio

    Consumer Needs Trends Brand Categories

    ts jec ro sP si ne Ge

    Define Pan Unilever Big Wins - Genesis Projects


    Home Care Personal Care
    Genesis 1 Genesis 2 Genesis 3 Genesis 4 Genesis 5 Genesis 6 Genesis 7 Genesis 8 Genesis 9 Genesis 10

    Foods
    Consumer Benefit Focus Science & Technology Focus

    Genesis 11 Genesis 12 Genesis 13 Genesis 14 Genesis 15 Genesis 16 Genesis 17

    Define Pan Unilever Big Wins - Genesis Projects


    Home Care Personal Care
    Genesis 1 Genesis 2 Genesis 3 Genesis 4 Genesis 5 Genesis 6 Genesis 7 Genesis 8 Genesis 9 Genesis 10

    Foods
    Consumer Benefit Focus Hand and Body Lotions Concentrated Laundry Liquids Science & Technology Focus Consumer Benefit Focus Science & Technology Focus

    Genesis 11 Genesis 12 Genesis 13 Genesis 14 STRUCTURED EMULSIONS Genesis 16 Genesis 17

    Define Pan Unilever Big Wins - Genesis Projects


    Home Care Personal Care Foods
    Margarine

    Mayonnaise

    Creams and Sauces

    c ou T
    Face creams

    eel F Structured nd a hEmulsions

    Define Pan Unilever Big Wins - Genesis Projects


    Home Care Personal Care
    Genesis 1 Genesis 2 Genesis 3 Genesis 4 Genesis 5 Genesis 6

    Foods
    Consumer Benefit Focus

    COMPETITIVE ADVANTAGE Genesis 7 FROM UNILEVERS UNIQUE SCIENCE Genesis 9


    Genesis 10 Genesis 11 AND TECHNOLOGY PORTFOLIO Genesis 12 Genesis 13 Genesis 14 Genesis 15 Genesis 16 Genesis 17 Genesis 8

    Discover

    Prioritize in Define

    Breakthroughs From Discover

    Brilliance Product In Design

    Fast, Large Scale Deploy

    Growth

    World Class Capabilities

    Science & Technology Focus

    Discover Creating The Breakthroughs Science Frontiers to Create new leads Create Big Win market opportunities Winning propositions delivered

    Systems Biology
    New understanding of Microorganizm metabolism

    c ou T

    eel F nd ha
    New product technologies

    New routes To control microbes

    Design

    Prioritise in Define

    Breakthroughs From Discover

    Brilliance In Product Design

    Fast, Large Scale Deploy

    Growth

    World Class Capabilities

    Design Focused to Global Design Centres of Excellence

    Port Sunlight Leeds Colworth Trumbull Englewood Cliffs Dijon

    Vlaardingen Poznan Heilbronn Shanghai

    Caivano Casale Cisterna Mumbai

    Valinhos

    15 Sites, Global Footprint

    Design Key Elements for Design Brilliance

    ch ou T

    el Fe d an

    ch ou T

    el Fe d an

    Deep consumer Insight

    Packaging That delights

    Design For Sustainability

    Innovative Processing

    World Class Critical Capabilities

    Prioritise in Define

    Breakthroughs From Discover

    Brilliance Product In Design

    Fast, Large Scale Deploy

    Growth

    World Class Capabilities

    World Class Critical Capabilities Build for Competitive Advantage Business Needs
    Creating freedom to operate and building barriers to entry Proof it works for consumers and regulators Integrating the frontiers of science and technology

    World Class
    Safety Patents Regulatory Affairs

    Clinicals

    Information Management & IT Open Innovation

    World Class Critical Capabilities Patents Building Strategic Portfolios for The Big Wins
    Example - strategic portfolio for ice crystal control in ice cream offers broad protection

    Functional Production Addition in Continuous Molecules Processes

    Product Features

    2
    Patent families

    World Class Critical Capabilities - Clinicals Raising the Bar in Clinical Proof
    Proof of higher functionality In healthy food and Personal Care Tightening Regulatory environment

    Import the external best practice (Pharma) Prove new benefits

    Support Real Breakthroughs

    World Class Critical Capabilities Open Innovation Leverage our network - Disruptive technologies for big wins

    Scouting Networks University/ Contract Research

    NGOs

    Supplier Networks JVs Alliances

    Unilever Ventures

    Summing Up: What is Different


    Unilever is raising the bar in all aspects of delivery from R&D Focus on big wins Leverage our unique science and technology across our portfolio Build world class in critical capabilities to deliver more breakthrough innovation to drive faster growth

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