Training & Process Nestle
Training & Process Nestle
Training & Process Nestle
Prepared for: Afsana Akhtar Assistant Professor and Coordinator BRAC Business School, BRAC University
Prepared by: Syed Mohammad Shihan Sazid ID: 07204036 BRAC Business School, BRAC University
Letter of Transmittal
January 8, 2012
Afsana Akhtar Associate Professor and Coordinator BRAC Business School BRAC University SUBJECT: SUBMISSION OF INTERNSHIP REPORT Dear Madam, This is to inform you that I am submitting the internship project report Training function of Nestl Bangladesh upon completion of my formal internship attachment with Nestl Bangladesh Limited. I have tried to discuss all the relevant points of a feasibility study while keeping consistency with Nestl Bangladesh Limited. I would be glad to clarify any discrepancy that may arise or any clarification that you may require regarding my project and report. Sincerely, _________________________ Syed Mohammad Shihan Sazid ID: 07204036 BRAC Business School BRAC University
Acknowledgement
Firstly, I would like to thank Hasibur Rahman, Comapany Security Manager, Nestl Bangladesh Ltd, and my Internship Supervisor, for entrusting me with such an important project and allowing me scope to work independently, providing all required support. I also thank Sumit Chakraborty, HR Officer Training, Nestl Bangladesh Ltd. for providing me with the information required to conduct my study. Lastly and most importantly, I would like to show my sincere gratitude to Ms. Afsana Akhtar, Associate Professor, BRAC Business School, BRAC University, my faculty supervisor for constant supervision and guidance. I am also thankful for the patience that she has shown during the project. In addition to this, knowledge on business strategies and training and development course has been of much help to my decision making.
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Executive Summary
Nestle is worlds largest health, nutrition and wellness company. Although globally it is twice in size of its nearest FMCG (fast moving consumer goods) competitors, in Bangladesh its journey is relatively new. But recent times it has experienced an organic growth of 40% and this trend predicted to continue in the coming few years. Nestl Bangladesh focus on continues excellence of their employees for their better performance in the work at Nestl and for the betterment of their career. In this paper there is a complete discussion about the current training process and also the process of end result evaluation. Training need assessment, preparation, training, feedback and finally work on feedback these are the step to conduct any training. By following these processes they providing training on Functional Skills, Organizational Knowledge, Business Skill, and Leadership Skill. The company has particular standard that they need to maintain for each session conducted. However every time it becomes difficult to evaluate the outcome by using rating or
scoring process from the trainings and also it is not possible to numerically express the improvement of knowledge, skill and behavior that are use deliver through trainings. As a result in this paper an assessment is shown from result evaluation perspective and process evaluation perspective. Kirkpatrick Model is used for assessing from the result evaluation perspective and Context, Input, Process, Product Model (CIPP Model) is used for process evaluation perspective. The existing process of Nestl Bangladesh does to match point to point with these models but it is serving the purpose efficiently and cost effectively. However in the coming days current training function will require modification according to the business need, as a result these assessment may help them for further improvement.
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Table of Content
Part One: Introduction to the report..1-3 Part Two: Nestl Bangladesh Ltd.......4-15 2.0 Introduction 5 2.1 History of Nestl 6 2.2 Global Brands of Nestl. 9 2.3 Nestl in Bangladesh.. 10 2.4 Creating Shared Values.. 15 Part Three: Performed Jobs in Nestl.16-19 Part Four: Training Function of Nestl...20-45 4.0 HR Practice in Nestl. 22 4.1 Review of training Function of Nestl.. 25 4.2 Training Cycle 27 4.3 Trainings in Nestl Bangladesh. 36 4.4 Assessment of the Training Outcome and process ... 39 4.5 Conclusion.. 45 References 46 Appendices 47
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Introduction
In every field of study, theoretical course work and the field experience play major role to shape the knowledge and skill of a student. In case of business studies the real life experience make the difference in a bigger aspect. To achieve excellence business studies always tries to reflect the real life scenario and the theoretical assumptions side by side. Due to the ever changing nature of business organizations today almost every business schools and institutes are arranging internship programs. In one side as a business student the course works build my basic and this very internship program gives me the real life exposure in one of the well-known corporate of Bangladesh- Nestle Bangladesh Limited. I would like to show my gratitude to the respected authorities of BRAC Business School, Career Service office and especially to Nestl Bangladesh Ltd to offer me such a great scope of learning. In this twelve weeks engagement program I worked in the Corporate Affairs function under the supervision of Mr. Hasibur Rahman, Company Security Manager- Nestl Bangladesh. A part from that I am also grateful to Ms. Afsana Akhtar, Associate Professor and Coordinator, BRAC Business School for her guidance and advice. In this paper I discussed about the business of Nestl Bangladesh and the tasks I performed in this organization; most importantly there is a complete discussion on the training function of the Nestl Bangladesh in the project part of this paper. Along with the discussion I also relate the current process with the two training models for assessing the outcomes.
Objective
Broad Objective: Gain a real life exposure with a business organization to relate with the theoretical practice. Specific Objective: To understand the business of Nestl Bangladesh Limited To get knowledge how the HR function in Nestl Bangladesh
Methodology
Both primary and secondary sources are used to collect information for this report. Main source of information about the business of the Nestl Bangladesh and for the analysis is the training functions are taken from the Human Resource department.
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Primary source: several discussions with the different person of Nestl Bangladesh. Moreover at the time of doing different task, from there I collected different information. Secondary source: along with the primary sources information are also gathered from the intranet and the files of Nestl Bangladesh.
Scope
This report talks about the current business operation of Nestl Bangladesh. There is only detail description of the HR function of the company because of the availability of information to me as I worked in this function. Moreover in the project part I talked about the training function where the current process is described and a comparison is being made to analyze the efficiency of outcome analysis of the training conducted.
Limitation
For the confidentiality concern, access to some information was not available. Moreover, the current effectiveness of the training function was not able to compare with the other FMCGs of the Bangladesh, which was my primary intention to include in this paper.
2.0 Introduction
Todays Nestl, the world's largest food and nutrition company, founded by the Henri Nestl (10 August 1814 7 July 1890); a German confectioner in Vevey, Switzerland in 1866. In the food industry Nestl is the most trusted name with high quality products. Good food Good Life is the mission of Nestl, which drives the company to provide consumers with the best tasting and most nutritious choices in a wide range of food and beverage categories and eating occasions. The vision of creating shared value and the very own Corporate Business Principles sh aped the company culture and made them a reliable investor over 86 countries of the world. Today Nestl employs around 280000 people and have factories or operations in almost every country of the world with a total equity of CHF 62.60 billion.
meantime Brazilian Coffee Institute first approached to Nestl in 1930 to reduce Brazil's large coffee surplus, after eight years of research Nestl came with Nescaf became an instant success. 1938-1944: in this period World War II were felt immediately upset the business once again and Profits dropped from $20 million in 1938 to $6 million in 1939. To overcome distribution problems in Europe and Asia, factories were established in developing countries; particularly in Latin America. As the end of the war approached, Nestl executives found themselves unexpectedly heading up a worldwide coffee concern, as well a company built upon Nestl's more traditional businesses. 1944-1975: The graph of growth sets its trends little higher between 1944 and 1975. As a result many new products were added as and outside companies were acquired. In Nestl merged with Alimentana S.A in 1947, purchase of Findus frozen foods occurred in 1960, Libby's fruit juices joined the group in 1971 and Stouffer's frozen foods in 1973and finally in 1974 the Company became a major shareholder in L'Oral, one of the world's leading makers of cosmetics. The Company's total sales doubled in the 15 years after World War II. 1975-1981: In 1920s the economic situation was in challenge due to price of oil rose, growth in the industrialized countries slowed down and worldwide unstable political situation. In 1975 and 1977 price of coffee bean and the price of cocoa tripled. In this situation to maintain a balance, Nestl went to second venture outside the food industry by acquiring the pharmaceutical and ophthalmic product producer Alcon Laboratories Inc. of U.S; as a result it increased competition and shrink the profit margins. 1981-1995: Improvement of financial situation through internal adjustments and strategic acquisitions are the two important moves in this period. As a result between 1980 and 1984, diversification of several non-strategic or unprofitable businesses occurred. On the other hand Nestl managed to put an end in the third World to about a serious controversy over its marketing of infant formula in this period. In 1984 Nestl acquire American food giant Carnation and became one of the largest company in the history of the food industry. 1996-2002: The opening of Central and Eastern Europe, along with China and a general trend towards liberalization of direct foreign investment was good news for the company. On the other hand in July 2000 Nestl launched a Group-wide initiative called GLOBE (Global Business
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Excellence) aimed to simplifying business process. Two more acquisitions took place in this period-U.S. ice cream business was to be merged into Dreyer's and the acquisition of Chef America, Inc. a leading U.S.-based hand-held frozen food product business. 2003-2009: Within this area the acquisition of Mvenpick Ice Cream, Jenny Craigand Uncle Toby's enhanced Nestl's position as one of the world market leaders in the super premium category. On the other hand Novartis Medical Nutrition, Gerber and Henniez join the Company in 2007. Meanwhile Nestl entered into a strategic alliance with the Belgian
chocolatierPierreMarcolini at the end of 2009. 2010 to onward: In mid-2010 Nestl finalized the sale of Alcon to Novartis; at the same time Nestl bought Krafts frozen pizza business. Another important move in this period is launch of Special. Tea machine system and the completion of the CHF 25 billion share buyback program
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Chittagong
Sylhet
Figure1: Sales regions The retail distributors supply Nestl products to four types of outlet, while Nestl Professional Distributors supply products to different institutions.
Vending Sites Retail Distributors Nestl Bangladesh Limited Nestl Professional Tea Bunk Modern Trade Retail/ Wholesale Institutional sale
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General Management
Human Resource
Supply Chain
Marketing
Nutrition
Sales
Nestl Professionals
Figure3: Organizational Functions No matter how many functions are running, their main aim is to gain ultimate excellence. Every function contributes from their end to meet the corporate goal. The General Management take cares of the overall operation of the company and makes the key decisions. Human Resource focuses the management of employees and organizational culture; moreover HR professionals are also responsible for retaining the people who are making the difference with their competitors at the end of the day. Supply Chain ensures the stable supply of the products according to the demand of the customers. Marketing looks after the existing brands, market share and product development of the products. Nestl is the worlds largest Nutrition Company that is why the importance of the Nutrition products is much more in compared to the other food companies; as a result they created a totally separate team to look after the Nutrition products, such as, CERELAC, LACTOGEN. Finance and control deals with the financial transactions and most importantly they also apply the control mechanism to remain the company complaint financially and procedurally. Finally Sales and Nestl Professionals are responsible for earning revenue for the company, but sales goes for the retail distributors and Nestl Professionals looks after the institutional sales.
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HR Director
HR managerReward &PD
HR managerAdmin
HR managerFactory
Company Security
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Category Beverage
Nutrition
Brands Nescafe Nestea Nesfuta Maggi, Shad-e-Magic Nido Coffeemate Cornflex Kokocranch HunyGold Lectozen NAN Cerelac
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CSV Sustainability
Compliance
Figure 5: CSV structure In its portfolio Nestl is currently working to secure safe drinking water, provide education and training to develop skilled manpower. In a country like Bangladesh, Nestl is arranging the safe drinking water, where the sources of the pure drinking water are rare; currently this program is organized for the factory workers and their family members in Sreepur. This particular initiative is also active in India and other countries. Nestl supports initiatives to create awareness about the right to education and encourages the communities around its factories to send their children to school. That is why the company already builds up several schools for the workers children of the factory. Moreover Nestl Bangladesh from 2009 started to distribute laptops among the school going children to make chance for the students to get modern education, already 49 schools have been covered under this initiative. On the other hand Nestl India employees have developed a special play 'Let Us Go to School' for this purpose. This has been staged amongst the communities around our factories, and its recordings screened at smaller gatherings even in Bangladesh.
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During this internship period so many activities are assigned to me from where I learned a lot and also it is a great pleasure to work with these professionals. People here are so helpful and most importantly they create the scope to learn by performing different responsibilities. Among so many responsibilities the followings are the important ones:
hospitals, clubs, money exchange, police stations etc.; this kind of papers need time to revision and update so there is someone to make it real time updated.
Training History
This particular job was assign to me by Mr. Sumit Chakraborty, HR Officer Training; where I prepared a MS excel file for the conducted training by the training team. The main purpose of preparing this file is to find out the attendance of the trainees; which is curtail for assessing of the outcome of the training conducted. To perform this task at first I gather idea of the trainings conducted for the whole year and which training is applicable for what type of employees. After knowing all that, I started to prepared the file, where I specified the name of the attended person and also the absent one; especially with reason of their absent. Depending on the file another session were arranged in the December 2011.
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Origin
The report is prepared under the supervision of Afsana Akhtar, Associate Professor, BRAC Business School, and BRAC University; while Hasibur Rahman, Company Security Manager Corporate Affairs Department, Nestl Bangladesh Limited acted as the organizational supervisor. This report involves the project work at Nestl Bangladesh Limited for a 12 weeks period from October 2, 2011 to January 2, 2012.
Objective
Broad Objective: Gain knowledge about the training function of Nestl Bangladesh and analyze its effectiveness. Specific Objective: To understand the training function of Nestl Bangladesh Limited To identify the curtail aspects of training function To analyse its effectiveness
Methodology
Information has been collected for the report from both primary and secondary sources. Main source of information for the analysis is the Training team of the Human Resource department. The analysis has been done on the existing process of 2011. Primary source: To understand the training process, several interviews were conducted with key personnel from training team of Human Resource department inside the company. For the same reason some interviews were held with other partners in the process like the reward management team, recruitment team and admin. Secondary source: To understand the group focuses regarding the process several internal files were studied.
Scope
This report works on only the recent process of the training team. A complete discussion the current process of training is included along with a comparison with two models from process evaluation and
Limitations
Due to confidentiality concern, access to some information was not available.
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Human Resource
Head office
Factory
Admin
Employee Relation
Operations
Employee Welfare
Figure 6: HR function
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Figure 6 describes the total HR function at a glance; according to the importance total HR can be divided into two parts: Head Office and Factory. HR teams in head office mainly look after the Reward and Recruitment, Personal Development & Learning and Administrative responsibilities. On the other hand in factory HR deals with employee relation, Operations and employee welfare. Due to the business need total HR function is divided into two parts but both of the parts reports to the HR functional head; however the factory HR at the same reports to the HR functional head and Management Committee of factory.
Rewards: Nestl Bangladesh maintain a stable compensation structure in compare to the other corporate of Bangladesh. Compensation in the different levels of the employment always remains equal to or above the market benchmark. Compensation practice takes relevant external compensation levels as well as the requirement of internal fairness. Nestl regularly surveys and gathers relevant information on the remuneration levels practiced in local and international level. Moreover reviews occur regularly between its competitive positions with other companies. It is also advised by the management that, wage and salary structures should be kept simple and avoids unnecessary complexity. Recruitment: Importance has been given on the matching of Nestl values and candidates values with the company culture. On the other hand for managerial positions specific leadership qualities and business insights are major requirements. For promoting employees within the organization, it is the role of management and HR to keep an eye on valuable candidates from outside and to benchmark internal skills with external offers. Nestl strives to provide a working environment which protects the health welfare hygiene security and safety of the employees. It is advised to each employee that they should not only care for their own safety but also that of their colleagues. Nestl favors the policy of long-term employment, as a result whenever an operation cannot be maintained within the Nestl circle steps will be undertaken to avoid overall loss of employment.
Administrative Support: HR professionals are to provide professional support in handling people but not by substituting the responsible manager. In case of business partners, the HR managers usually offer solutions which result in positive impact on the organizations success.
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Personal Development & Learning: In Nestl, training is done on-the-job basis along with guiding and coaching. It is a part of the responsibility of each manager to recommend training programs to their subordinates. Nestl tries to develop trainings based on action learning. In this regard the responsibility of HR management to provide the support for implementing the necessary planning tools, having in mind the necessary flexibility to cope with unexpected situations.
Employee Relation: Intolerance, harassment or discrimination or any kind of expression of disrespect is strongly discouraged in Nestl. Emphasis has been given on the transparency and honesty in dealing with people for efficient communication. It is ensured that every employee has the right to an open conversation with superiors or colleagues. However, in case of discord between an employee and the respective superior, the situation is advised to be resolved by a fair hearing. As a result HR staffs provide assistance to ensure that the disharmony is dealt with impartially. It is the responsibility of the local management to maintain a harmonious Industrial relation in appropriate levels. Nestls relations with unions is established under strict observation of national law, local practices as well as those international recommendations to which Nestl has followed to on a voluntary basis as stated in its corporate business principles.
Employee Welfare: Nestl is providing enough space to its employees to take an active part in the life of the community or by assuming responsibilities in professional, civic, cultural, religious or voluntary organizations. Nestl believes that any activity during working hours has to be first approved by the company.
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Organizational Knowledge
Leadership Skill
Figure 7: Types of training HR function of Nestl Bangladesh usually deals with the organizational knowledge and leadership skill. On the other hand functional training and business skill related trainings are arranged by the respective functions. Especially in the Organizational Knowledge trainings, trainers provide the overview and the current market situation of the brands of Nestl. On the other hand the leadership training tries to develop the basic leadership skills among employees.
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There is a separate leadership framework in Nestl which consists of 13 basic aspects, however among these 13 the most important 4 are known as the 4 Nestl Behaviors
Result Focus
Initiative
Figure 8: 4 Nestl Behaviors One of the important key factors of todays business success of Nestl is aligning the functional goals to the corporate goal. As a result it is important to become result focus and drive the teams according to their KPIs. On the other hand proactive cooperation is embedded in the Nestls culture. People focus on the proactive cooperation for the smooth coordination of the functions. Moreover the concept of practice what you preach focuses on the freedom of choice in the organization in terms of their belief and right to speech. Finally Nestl always encourage the initiatives of the people to make their workplace a place for flourishing for organizational and personal development.
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Join
Set Objective
Performance Evaluation
Training
Figure 9: Employee Work Process Figure 9shows the employee work process in Nestl Bangladesh. At first an employee joins the company, works in his/her respective function to learn the job initially, after a certain period of time his/her respective supervisor set the objective for him/her. When the objective is once set for an employee then he/she has to face performance evaluation twice in a year, in the first half of the year respective supervisors of the employee analyze the progress and mark the achievement of the KPI [Key Performance Indicator] and guide him to attain the 100% of his/her
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objective by the end of the year. Finally after the year ending another performance evaluation is done by the supervisors and they find out the improvement areas of his/her subordinates and decide what training will needed to improve the performance in the coming years. This particular decision of training for performance improvement is known as Performance Development Guide (PDG).
Preparation
Feedback
Training
Figure 10: Training cycle Figure 10 shows the training cycle, where the training team of HR starts their work on the basis of training need assessment. After having all the PDGs the HR training term prepare the nomination of the trainee, schedule the event, set the module, contact with the trainer and provide other logistic support for the training. After each training session a feedback is taken from the participants based on which the management decides on which areas need further improvement
outcomes for individuals, teams and the organization. Thus, it is important for an organization to have an effective system for assessing employee performance, communicating performance information to employees and providing on-going support. The purpose of a training needs assessment is to identify performance requirements or needs within an organization in order to help direct resources to the areas of greatest need, those that closely relate to fulfilling the organizational goals and objectives, improving productivity and providing quality products and services. Assuming that the needs assessment identifies more than one training need, the training manager, working with management, prioritizes the training based on the urgency of the need, the extent of the need and the resources available. Based on this information, the training manager can develop the instructional objectives for the training and development program. In Nestl Bangladesh particularly Training Need Assessment is done and the training programs are set upon the performance evaluation and the Performance development guide of the employees. At beginning of the year an objective is set for every employee and then the first review on the performance is occurred at the mid of the year; here the corresponding manager checks how much of the given objective is achieved and gives feedback on the achievement. Finally at the year end the total performance of the year is evaluated and from here the development areas comes out. For developing that area the performance development guide is prepared and the training team prepares the training according to that guide. Performance Evaluation: In Nestl Bangladesh the internal culture is very much performance driven. The combined performance of every function ultimately brings the wining situation for the company. As a result every line manager has to take the performance evolution very seriously. At first each and every employee has a particular define responsibility to maintain and upon that responsibility is assessed in performance evaluation. These responsibilities are mainly set according to the corporate goal. This goal has set in the global level from the global headquarter of Nestl then it is divided into the zones; Nestl address the zones as:
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Into a different zone there are different regions and under in this particular region there are markets; here market is Bangladesh. To achieve the goal performance is assessed under four Key indicators:
OG(Organic growth)
the brand value of the existing brands. Finally the ATWC is the parameter to check whether the working capital is handling by the employees efficiently or not.
Performance development guide (PDG):The Progress and Development Guide (PDG) focuses on quality development of an employee during his performance appraisal. In this process a dialog occurred between the line manager and his/her subordinate upon which the development areas are find out. Because the continuous development of extension employees to meet current and future clientele needs is critical to the health of extension as an organization. Particularly the total development guide is developed upon a dialog for ensuring him willingness of the employee. The PDG allows employees to improve his/her career goals, strengths and development needs, on the other hand its helps the organization to develop a focused and actionable development plan. All the employees in Nestl Bangladesh are required to participate the process time to time. The total development guide answers the question-Development/progress on what? for an employee. Mainly Knowledge of the work, Skill required for performs the task and behavior required for the task is focused. Usually to perform a job at lest basic knowledge is must; upon which anyone will acquire skill and improve farther. On the other hand skill is important for the development to become competitive; it is the way how an employee learns how to apply the theoretical knowledge on the field. Finally the behavior focus on the proper attitude requires for performing the job. Moreover the total development needs focus on the current job and also for the future jobs as well. Every employee in Nestl Bangladesh has equal opportunity to promote for the next level according to the performance of the current job and his leadership quality. As a result it is important to train-up the people to perform better and assist the organization to achieve its goal. On the other hand the role of any particular position is changing everyday according to changing nature of the business; that is why this guide also focuses on the changing nature of the roles and develop the employees accordingly. Finally any development need which is mentioned in the guide has reverent from the employee perspective and also for the organization. Moreover the identified needs also evaluated in
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SMART criteria as well; which allow the training team to specify the need, measure the importance and set priority, check whether it is attainable, relevant and time bound or. For the PDG to function successfully, the relationship between employee and supervisor should be collegial rather than hierarchical. This is the essence of teamwork. Such an atmosphere enhances the opportunity to coach rather than supervise. A collegial relationship requires a twoway exchange. Just as the supervisor has the responsibility for development of staff members in a unit, staff members have an obligation to assist the supervisor in his or her development.
Preparation
This is the most lengthy and critical part of the total training function. By comprising so many small parts this preparation is done. In this part the most important aspects are:
Decide what training will be conducted Set the Training Calendar Prepare the Nomination, Trainer , Training Content & Logistics Book Vanue of the Training Prepare budget
Figure 13: Training Preparation process At first the training team decides what trainings need to be conducted in the coming year. Every year there is some training which need repetition, such as the Training on Business principle or other corporate value related training.
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To make the process simple the training team divides the total period into different quarters; the actual dates are finalized later; based on this quarterly estimation a full training calendar is prepared. However this training calendar needs modification for different emergency or other purposes. Another important aspect in terms of setting a training calendar is to match with the globally published one; which comes from the Vevy; global headquarter of Nestl. Globally there are some trainings are offered every year, so the local training calendars are developed in such a way that it should not clash with global one. The nomination for the training actually comes from the PGD and also from the improvement areas identified which comes out from the performance appraisal. After the nomination the trainees are informed before the training is conducted by locking the Microsoft Outlook Calendar. On the other hand all the trainings arranged by the training teams are not taken by the Nestl internal employees, some time they bring other experts from different training institutes. Here the training team communicates with the institute according to the training need. It is the responsibility of the trainer to develop the training content according to requirement. Sometimes some training is recommended conducting in the local headquarters; in that case those training contents are directly sent from Vavy. A part from that the required logistic supports for conduction training are prepared by the training team and with the help of Admin. Selecting the venue of the training depends on the nature and the number of the trainee. When the training is conducted for 20 to 25 and the nature of the training is lecture based they use the office canteen; other than that when the session is developed as a workshop manner then they or if the training include any other practice then they book external venue; such as the Flabme or the BDMS of BRAC at Saver. Based on all the aspect the total budget of the training is set. HR function of Nestl mainly prepares this budget for those training which are prepared by the HR training team.
Training
After all the preparation is done the training is conducted. All the trainings the trainer tries to deliver the message in a communicative manner. Depending on the people who are attending the
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training trainers delivers the message. They use different methods as well depending upon the nature of the audience. Training methods like Classroom training, workshop model, On the Job Training Role Playing etc. are used. If the trainees are much young then the audio visual presentation are included more. On the other hand for the aged employees are aged the question answer session remains curtail.
Feedback
After every training participants need to give their feedback on the trainings. It is one of the important documents which allow the training team to evaluate their performance while conducting training sessions. For the next training cycle this feedbacks are also important to improve the training sessions. Moreover sometimes this feedback information reflects the need of another different kind of training. There are actually four important parts of the feedback sheet:
Overall Assesment
Design
Facilatator/Factor
Content
Figure 14: Feedback Criterion In the overall assessment segment the participants evaluate the session by comprising all the factors of training. In the Design part participants are to mark on the Liker Scale about the structure, duration, Content, Quality and quality of audio and visual aids of the training. In the facilitator part the participants are to evaluate the activities of the trainer. By using Liker Scale in
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this section relevancy of the content, organization of the content, presentation style, time management and question handling by the trainer are particularly assessed. In some training session trainer use to provide some training content to the trainees; to assess the relevancy and the importance of the delivered content the in the Content part of the Liker Scale is given. A part from these four parts of the feedback sheet some particular questions are asked to the trainees to know the comments of the trainees. The questions are: How well this training help you in maintaining your work better? What aspect of the workshop you appreciate most? What are the areas of the improvement in the workshop? Every feedback sheet tracks who is filling up the sheet; so that the training team can work on the comments according the perspective of the individuals. Moreover, every Likert Scale is marked from one to five, which indicate bad poor to good respectively.
Work on feedback
Working on the feedbacks is a one of the most important parts which reflects the effort of the training team. Assessment practices are critical to improving learning and are often the most powerful element. Well-formulated assessment ensures that trainees have clear expectations of what is required of them, and is an important tool for trainer to use to stimulate the type of learning that they want their students to achieve. In Nestl Bangladesh Ltd the scoring in the every Likert Scales are accumulated and after that the average is calculated. For example in the Design part of the feedback five Likert Scales are there under five headings, like structure, duration, content, quality and quality of the audio and visual aids; the training team calculates the average of the score of those five Likert Scale. The calculated average reflects the overall score of the every criterion under four broad aspects. After calculation the average for every criterion, they compare it to the benchmark that is fixed for criterion. However every criterion has to achieve at least 4.5 after calculation the average which is considered as a good level and below four is consider as poor.
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Communication Skill
This training mainly emphasizes on the corporate communication. In different situations of different positions employees need to communicate in different layers of the organization. In this training trainers are mainly the senior employees in the managerial position. Most interesting aspect of this training is that, after the training session the trainers and trainees arrange a role playing session to practice the skill in real life model.
Presentation Skill
Here employees are trained about the presentation skills which are very necessary in day to day life. The trainers of this session are also the senior employees in the management level or sometimes the training team brings experts for it. Especially for the employees of the Nutrition function doctors are bought up by the training team. It is mostly class room based training.
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Government and WHO (world health organization). Along with that Nestl also has its own principle to ensure the nutrition and quality factors for its product which are also discussed here.
Product Knowledge
Particularly this training is organized for the new joiners of the company; in compare to world market the product line is not so extended in Bangladeshi market. However day by day new products are being introduced in this region. As a result this training is arranged with the help of marketing team by the HR training team for the new joiners.
Inspering People
Adding Value
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Opening Up
Proud to be Nestl
In is not actually a training session, here employees from different functions come and share their success stories or challenges that they face in Nestl. The main motto behind this session is to develop the team bonding and reduce the communication gap. It used to run as a gathering for sharing success stories but some time people come with their new ideas which will help their life to become easier.
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Kirkpatrick Model
The Kirkpatrick Model of Training Evaluation which measures the four kinds of outcomes that s results from a highly effective training program. Donald Kirkpatrick has developed this very popular evaluation model that has been used since the late 1950s by the training community. Each successive level of evaluation builds upon the evaluations of the previous level. Each successive level of evaluation adds precision to the measurement of effectiveness but requires more time consuming analysis and increased costs.
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Level 1Reaction Here the goal is to measure participants reactions to the training program. The measure would be on their reactions immediately after the program. Level one evaluation should not just include reactions toward the overall program it should also include measurement of participants reactions or attitudes toward specific components of the program, such as the instructor, the topics, the presentation style, the schedule, audiovisuals, etc. we see the reflection of these criterion on the feedback sheet. In Nestl Bangladesh the training team measures the reaction by using the feedback sheet where every component is scored with the help of the Likert Scale. Furthermore, in the current process of Nestl Bangladesh, each of these components is further broken down into sub-components for evaluation; such as participants are to evaluate specific characteristics of the instructor, the presentation, etc. In short, level one evaluation is far more than just the measurement of overall trainees satisfaction and in this regard the feedback sheet needs to more precise. Moreover the training team of Nestl Bangladesh emphasis on learning and transfer of learning, it occurs when participants have positive attitudes toward the training program. As a result, it is important to determine participants reactions to the training program. A part from that, positive reactions are important because managers are more likely to eliminate unpopular training
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programs. Finally, the measurement of specific aspects of the training program can provide important information about what aspects of the training program can be improved in the future. Level 2Learning In this level the goal is to determine what the training program participants learned during the training event. Every training instructor has specific learning objectives, and according to the objective learning outcomes can include changes in knowledge, skills, or attitudes. Some training events emphasize knowledge, some will emphasize skills, some will emphasize attitudes, and some will emphasize multiple learning outcomes. One important aspects here that how we measure knowledge, skills, and attitudes. In Nestl Bangladesh Knowledge is typically measured using instructor constructed achievement tests;in any training these tests are usually criterion-referenced. In any criterionreferenced tests the main focus is to find out whether trainees have mastered one or more learning objectives and these tests include a cutoff point such as pass and fail. However in a criterion-referenced test, the potential items that measuring the content, are examined by panel of experts. The training team arranges a test for some training which is fill up by the trainees along with the feedback sheet where the test are prepared with the help of training team and with the help of other experts. Skills typically require some kind of motor or manual response from the trainees part; as a result, a performance analysis is used generally to assess the skill in Nestl Bangladesh. Noticeably here the goal is to determine whether each person can perform the skills they have been taught in the training event. For example in the presentation training if the learning objective was to learn how to make effective public speeches. In Nestl Bangladesh this type of skill test is taken by the respective department and documents the result in the PDG. Finally attitudes are measured with the help of questionnaires similar to the questionnaires described for level one evaluation. Participants give their ratings for various items on the Likert Scale. Specifically there is no such evaluation sheet to assess the attitude of the trainees in Nestl Bangladesh except the observation of the supervisors.
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Level 3Behavior In level three the main focus is the change in on-the-job-behavior after attending the training program. Here we can come to know whether the change occurred or not and if not why it did not happened. AlsoLevel three evaluations specifically involve measuring the transfer of knowledge, skills, and attitudes from the training context to the workplace. As a result level three is often harder than level one and level two evaluations because behavior changes at the workplace are often harder to measure than reaction and learning. In the performance evaluation process of Nestl Bangladesh they have a separate section to analyze the current job behavior of the trainee which filled up by the supervisor on the basis of observation and what also the improvement area. On the other hand Nestl Bangladesh especially gives focus on the training factors and workplace factors to make the transfer of the training. Factors in the training program that facilitates transfer of learning in Nestl Bangladesh: Trainers Provide real world examples and actual experience performing and practicing the behaviors. Principals are discussed behind the behavior Explanation are to the importance and applicability of the future on-the-job behaviors The organizational culture and climate support change. The trainees direct supervisor and others with whom they works Facilitating intrinsic reinforcement Level 4Results Here we can measure how effectively the training is influencing the business goal achievement. In generally people see level four outcomes as return on training investment (ROI) but it can be more that, such as the well-functioning of the company. However at the end of the day it shows the direct effect on financial outcomes at some point in the future. However in Nestl Bangladesh the ROI is the parameter for some tainting to find out the ultimate outcome, especially in the area of business and functional trainings.
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Figure 17: Kirkpatrick's Four Levels Here are some examples of different kinds of level four outcomes considered in the company: Higher productivity Reduction in turnover Reduction in scrap rate Increased sales Fewer accidents Increased profits However the training team of Nestl Bangladesh it is difficult to measure the level four evaluations, because firm evidence that a training program was the key or only source that produced the level four outcomes. It is hard to isolate the effect of the training program because there are usually many additional causal variables operating on the level four outcome variables For these reasons, the evidence obtained from level four evaluation is usually weaker than the evidence obtained from lower level evaluations, especially levels one and two which are relatively easy to document.
FORMATIVE
SUMMATIVE
CIPP Model
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Context Evaluation In the context evaluation portion the purpose is providing a rationale for the objectives. As a result, here goals and objectives are specified on the basis of context. In other words, the evaluator determines the background in which the innovations are being implemented. In Nestl Bangladesh the performance evaluation part and the development of the PDG create the rationality for conducting the training. Every time in any training the objectives are mainly to fill up the knowledge, skill or behavior to achieve the performance target. Input Evaluation In this part the model deals with the information about the best se of the resources to achieve of training objective. In this stage the evaluation process decides on procedures to be used. In Nestl Bangladesh the input evaluation process is done in training preparation stage. Where they decide how to use the organizational resources for conducting trainings. Process Evaluation
Here Stufflebeam suggests taking a feedback on the program implemented. In Nestl Bangladesh after training a feedback is mandatory from the every trainee. Upon which they evaluate different aspect of the training by using Likert Scale.
Product Evaluation
In the final portion of the model the product evaluation measures the achievement of objectives, interpreting the data and providing with information that will enable the trainer to decide whether to continue, terminate or modify the new curriculum. Particularly the feedback evaluation process matches with the product evaluation of this model. After collecting the feedback data by using the Likert scale they find out the average and compare it to the standard.
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4.5 Conclusion
In this ever changing context of global business it is necessary to fine tune the knowledge skill and behavior of the employees to meet the business goals. Moreover it is not only the need of the organization but also the concern they grow and enhance their experience for the betterment of their career. In this regard the objective base and performance driven activity of the training function of Nestl Bangladesh is very well aligned with the organization goal and helping a lot to achieve it. However, up to this stage of their business their training function is performing well but it needs to be more comprehensive and more dynamic to evaluate its process and outcomes.
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References
http://www.nestle.com/Pages/Nestle.aspx http://www.ifets.info/journals/5_2/eseryel.html http://www.cglrc.cgiar.org/icraf/toolkit/The_CIPP_evaluation_model.htm http://srmo.sagepub.com/view/encyclopedia-of-evaluation/n82.xml Sumit Chakraborty, HR Officer Training, Nestl Bangladesh Ltd. Employee Training and Development by Raymond A. Noe
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Appendices
Training Feedback Sheet
Name: Date Program Name: Overall Assessment How do you rate this workshop? Design Well Structure 5 4 3 2 1 Badly Structure Very Good 5 4 3 2 1 Poor
Structure
Duration
Content Quality Quality of audio visual aid Facilitator/Faculty Relevancy of the Content Organization of Contents Present Style Time Management Question Handling Contents of this Workshop
Adequate Relevant
Very Good Very Good
5 4 3 2 1 5 4 3 2 1
5 5 4 4 3 3 2 2 1 1
In adequate Irrelevant
Poor Poor
Very Relevant Well organised Effective Effective Very Well Very Good
5 5 5 5 5 5
4 4 4 4 4 4
3 3 3 3 3 3
2 2 2 2 2 2
1 1 1 1 1 1
How well this training help you in maintaining your work better?
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Products of Nestl
Beverage:
Culinary
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Dairy
Breakfast Cereal
Nutrition
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