PC Hotel Project
PC Hotel Project
Group Profile
Starting with Cotton Trading, Hashoo Group of Companies today boasts the only
chain of Five -Star Hotels in Pakistan namely The Pearl Continental Hotels chain and
the Karachi Marriott and the Islamabad Marriott Hotels with presence in all the
provincial capitals and the Federal Capital except one. Today, Hashoo Group of
Companies besides hotel industry encompasses oil and gas exploration, mining,
ceramics, pharmaceuticals, tourism and travel. It also has considerable investment in
real estate. Mr. Sadruddin Hashwani with his keen eye on the future is now guiding
the Group to enter the field of Information Technology (IT). Towards that end a
wholly owned subsidiary of the Group known as Net 21 (Pvt) Ltd is currently
operating as Internet Service Provider, which is planned to serve as springboard to
launch substantive IT projects.
The oil and gas exploration is being done under the Orient Petroleum Inc, which has
recently met with successful find. The Group is constantly on its forward march.
Some examples of it are: The construction of Pearl Continental Hotel Bhurban in the
picturesque Murree hills, Construction of new wing called Atrium Wing of The Pearl
Continental Hotel Lahore equipped with the most modern amenities, Continual up-
gradation and modernization of Pearl Continental Hotels and Islamabad as well as
Karachi Marriott Hotels, Acquisitions of the state-of-the-art Ceramics Factory to
design and produce crockery and a plant known as Gelcaps to manufacture halal
gelatine capsules for the pharmaceutical industry according to the most stringent
quality standards. Mr. Hashwani’s Vision knows no bounds and it will be difficult to
predict as to what will be his focus of attention tomorrow. For him time is short and
the Art is long. Therefore, his philosophy is that each moment of life should go
towards advancement of cause of humanity at large.
Pearl Continental Hotels is the first Pakistani chain which has achieved excellent
international standards of quality products and services. In recognition of its high
standard, the Pearl Continental Hotel, Karachi was conferred the prestigious
membership of the "Leading Hotels of the World", an exclusive global organization of
deluxe hotels established in 1928.
Pearl Continental Hotels, beside in -house reservations network, are also linked with
Utell International to have international exposure and overseas reservation network.
Hashwani Hotels
Islamabad Marriot Hotel
Karachi Marriott Hotel
Others
Net21
Gel caps
Cera-e-Noor
Hashoo Foundation
Hashoo Holdings
Zaver mining Company
Zaver petroleum Corporation
Corporate Profile
Board of Directors
Compensation Committee
Mr. Sadruddin Hashwani
Ms. Sarah Hashwani
Mr. Vazir Ali F. Mohammad
Bankers Auditors
Habib Bank Limited Taseer Hadi Khalid & Company
National Bank of Pakistan Chartered Accountants
PICIC Commercial Bank Limited
Saudi Pak Commercial Bank Ltd. Legal Advisor
Union Bank Limited Liaquat Merchant & Associates
In 1978 and 1981, he consecutively built Holiday Inn Hotels first at Islamabad & then
at Karachi under the banner of Hashwani Hotels Limited. In 1992, these hotels were
totally revamped and refurbished to qualify for the well-known international 5-Star
hotel chain Marriott. The Islamabad Marriott and the Karachi Marriott to day enjoy
the same reputation as any other highest-class hotel anywhere in the world.
ORG
Pearl C
E
VISION/MISSION:
We are committed to dynamic growth and service excellence built upon our heritage
of traditional hospitability. We strive to consistently meet and surpass guests,
employees and other stake holder’s expectations. We feel pride in making efforts to
position Pakistan in the forefront of the international arena.
Corporate culture:
Innovation:
• Listening and two way interaction
• Participation
• Encouragement
• Motivation
• Enterprise
• Initiative
Trust:
• Cooperation
• Support
• Teamwork
• Sense of ownership
• Empowerment
• Integrity
• Dignity
• Respect
• Candidness
Recognition Reward:
• Achievement orientation
• Performance based evaluation
• Appreciation
• Incentives
• Setting ever-rising standards of performance.
GOALS/ OBJECTIVES:
1. Customer service:
Pearl Continental Hotels- the largest chain of hotels in Pakistan maintains the
standards of excellence for which it’s famed worldwide. At the hotels, the art and
science of hospitality are applied in perfection to offer the most luxurious
ambience and a wealth of services to the guests who are as precious as pearls.
2. Training:
Investment in people and human resource development is an ongoing process
in the Hashoo Group. New management concepts and intensive training
programs are incorporated at all levels of supervisory and managerial positions.
Hashoo group looks forward to imparting systematic and scientific knowledge of
the operations of both tourism and hospitality business.
3. Profitability:
In order to maximize profit through sourcing new business, different
marketing arrangements are being made which include joint ventures and
exclusive marketing agreements.
4. Growth profile:
The outstanding growth can be achieved with excellent service, improvement
in décor and facilities, variety of cuisine, expansion/addition of banquet halls,
increase in airline catering business, and permission to serve food at marriage
parties.
5. Compatibility:
Pakistan Services Limited has pledged to keep pace with the change through
consistent efforts and shall continue to achieve better results through higher
sales and improved profitability. They compete with others through their high
standard services and traditional environment and chain of PC’s.
6. Traditional hospitability:
Pearl Continental Hotels is synonymous with a tradition of personal services,
efficiency, convenience and guest satisfaction. Repeat customers’ business due to
their exquisite cuisine and courteous service which give full value for money, is
one of their most valuable assets.
7. Health and safety environment:
PSL is committed to constantly strive for higher standards in health, safety
and environment to their employees, and guests. The hotel is very mindful of the
Occupational Safety and Health issues and to cement their "environment friendly
philosophy," they have undertaken a number of steps, which include periodical
meetings and safety training of associates to acclimatize the human resources
and create safety awareness amongst them.
8. Environment of professional enhancement:
At Pakistan Services Limited, management strongly believe that without the
development of top quality personnel, dynamic growth is not possible. Our core
value is "Growth and Development for All" with the elements of learning
environment and opportunities, provision of world class education and training
and aligning people with latest technological trends.
9. Enterprising:
PSL is eager to expand its activities in all major locations of the country and
abroad and to play a pivotal role in the development of tourism in Pakistan which
can only be achieved through sustained support of the government, financial
institutions, and of course our valued share holders
GROWTH PROFILE:
Hotel industry in Pakistan has been under a lot of stress in the past few years due to
the severity drives launched by the successive government, the deteriorating law
and order situation in the country and continued duty of large number of taxes. This
industry is dependent upon the business and tourist activity in the country. In
Pakistan, repeated efforts with the government to come to the rescue of the hotel
industry have so far been all in vein. The business activity in Pakistan has overall
remained sluggish. Tourism, also, has never been properly emphasized, including
development of tourist spots and support infrastructure, despite the exquisite scenic
beauty of the landscape of Pakistan and its rich cultural heritage. The fall in foreign
nationals traffic to Pakistan in the upshot of September 11 incident and frequent acts
of terrorism have continued to adversely affect the hotel industry.
In the above circumstances, the management of Pakistan Services Limited proved its
managerial skills and overcame to a large extent the negative impact of sluggish
business on the performance of the Company by successfully achieving sales and
services for the year, as targeting. However, change in sales mix gave rise to
increase in cost of sales and the administrative cost. As a result, the profit after tax
declined. Due to the prevalent conditions in Pakistan and worldwide, the rooms sales
did not maintain the desired growth momentum. Pursuant to the policy of PSL to
enhance the image of the "Pearl" chain, they plan to expand their properties and
continue to follow a program of rehabilitation and refurbishment in all the five
properties.
PROFITABILITY:
Pearl continental hotel, is the most preferred hotel chain to visit by its
customer, but due to economic upheaval in the country and effect of international
environment on tourism and hotel industry, PC could not retain its growth
momentum as required. Though the Company was able to achieve sales and services
of Rs.1.932 billion for the current year, which was almost equal to what they had
achieved during the last year; change in sales mix gave rise to increase in cost of
sales and the administrative cost as compared to last year. As a result, the profit
after tax declined to Rs.32.889 million for the year as compared to Rs.84.891 million
last years. The rooms sales during the year, did not maintain the desired growth
momentum. Pearl Continental Hotels of Lahore, Rawalpindi and Peshawar have won
an exclusive contract for the lodging of cabin and cockpit crew of the national carrier,
Pakistan International Airlines (PIA). This success contributed towards increase in
overall room occupancy to 58% as compared to 54% during the corresponding
period last year. However, due to decline in average room rate, the room revenue
stood at Rs. 831 million as against Rs.890 million in the corresponding period last
year, which is a decrease of Rs. 59 million. In order to get more business and
maximize profit, Pearl Continental executed a Marketing & Reservation Agreement
with M.H.R. Collection Limited (Medotels, Hotels and Resorts). As per agreement,
MHR Collection will provide the services through their network for promoting PC
hotels in Pakistan and for making room reservations, which will positively improve
room revenue in the years to come. This revenue generating business comprised
approximately 51% of the total sales revenue of the hotel as compared to 44% last
year.
The gross room revenue for PC during the years is shown in the diagram from the
year 1997 to 2003.This graph shows overall decrease in gross room revenue for the
Chain of PC’s in recent year. The total revenue has also decreased for previous
years.
Business overview
Pearl Tours & Travels (Private) Limited registered a decline in both Sales and
Operating Profit by Rs.5.8 million (10%) and Rs.6.6 (85.68%) respectively as
compared to last year. However, due to increase in other income and favorable tax
decision at appeal levels, Company made after tax profit of Rs. 1.2 million as
compared to last year’s after tax loss of Rs. 3.8 million. During the year2003, old
vehicles were disposed of and new additions to its fleet were made in order to
provide better service to the customers. In order to improve the liquidity of the
holding company to meet other hotels projects, the directors have proposed to
dispose off this company.
Trans Air Travels (Private) Limited, despite recording a modest decrease in revenue
by Rs. 0.433 million as compared to last year, succeeded in reducing its after tax
loss to Rs. 3.366 million as compared to after tax loss of Rs. 4.917 million of last
year. This Company is under consideration of disposal due to continuous
accumulation of losses during the last several years.
During the year, food and beverage revenue increased to Rs. 988 million from Rs.
851 million, marking an improvement of 16%. The diagram on next page shows the
trend analysis for the sales of food and beverage from year 1998 to 2003.
Management structure at Pearl Continental
There are seven major functional departments in Pearl Continental Hotel Rawalpindi.
These are
1. Finance Department
2. Sales & Marketing Department
3. Engineering Department
4. House Keeping Department
5. Human Resource Department
6. Food And Beverage Department (Front Office & Restaurants)
7. Cost & Control Department
Sales department:
The basic sales are concerned with reservation of rooms. The sales department
works under this consideration.
Marketing department:
The marketing department is concerned with promotional activities, which includes
Above the line marketing
Below the lone marketing
Above the line marketing includes promotional campaigns in print and electronic
media.
Below the line marketing includes local campaigns including banners, bill-boards and
handouts.
Finance department:
It is concerned with the financial recording, provision and payments. It consists of a
finance control controller, who is the supervisor of the department. There is also a
credit section for employees and customers.
Engineering department:
It is concerned with the maintenance of the rooms, offices, floors and lobby area. It
ensures full time provision and maintenance of water, power and light in all places.
House keeping:
It is concerned with general cleanliness and hosting services to the guests. It has a
supply section which ensured provision of accessories and valuables. Corporate level
purchases are made from Karachi section, while local level purchases include daily
items.
Restaurants:
A sumptuous food is served at four outlets.
TAIPAN:
Exclusively Chinese, it serves the best Cuisine in Town, and opens both for Lunch
and Dinner. In Taipan Restaurant, people can have buffet lunch from 12:00 PM
onwards where the finest Chinese buffet is served. In the evening timings are from
7:30 PM to 11:00 PM.
MARCOPOLO:
It serves Pakistani and Continental Buffet Cuisine, and is open for Breakfast, Lunch,
and Dinner. Breakfast starts in Marcopolo in the early hours of the morning serving
lavish buffet breakfast. Lunch timing in Marcopolo start from 12:00 PM to 3:00 PM.
BUKHARA:
Opens to the lilting sounds of the local Ghazal Singer, and is most famous for its
mouth watering Pakistani cuisine, including live Bar–B–Que. It opens at 7:30 PM
serving Bar-B-Que. Buffet layout starts from Chicken Tikka, Seekh Kebab to endless
number of Bar-B-Que delicacies.
FRONT PAGE:
The Front Page Cafe is royally famous for its very affordable and varied spread of
“Hi-Tea” delicacies in the evening and it open round the clock for light snacks and
refreshments.
Immense Services and Facilities
Rooms
200 well appointed rooms include Presidential, Deluxe and junior Suite. Modern day
facilities include direct dial local, National and International Dialing, Cable TV,
Heating and Air-conditioning. Electronic Safe with a self-setting code, and Computer
controlled electronic door locks are also installed for your security. The attached bath
boasts of a spacious tub, shower and continuous Hot and cold running water. Do not
fret if you have forgotten your
essentials, we take care of your basic
toiletteries.
Other important room accessories include the electronic safe. To cater to your off
time eating urges we provide you with a beverage room minibar within the confines
of your room.
Room Service:
Banquet Facilities:
Tastefully refurbished, our Conference and Banquet facilities can cater from small
meetings, to Royal banquets of 650 to 1500 people, in our Halls and the vast Eastern
and Western lush green gardens.
Conference Facilities:
The new Conference facilities have state of the art Audio visual aids, and are
complemented by available ISDN lines.
The newly added Kohsar halls are available for smaller meeting requirements. They
cover a total area of 39 * 65 sq ft.
Health & Creation Facility
The world of Pearl-Continental Hotels welcome you to the Privilege Club. Your
membership to the Privilege Club entitles you to a host of exclusive privileges. When
visiting the Pearl Continental Hotel restaurants in Karachi, Lahore, Peshawar,
Rawalpindi, and Bhurban. Renowned for unparalleled quality of cuisine attentive
service and authentic design surroundings, your dining experience in any one of the
restaurants when using your Privilege Club Card is guaranteed to be unique and
memorable. Furthermore, you will be afforded a variety of other benefits when using
selected hotel services. We look forward to extending our hospitality to you soon.
Other Facilities:
Laundry/DryCleaning:
Trained personnel take care of your tresses, and trim and shape them to make you
look good.
Pearl Tours:
A sister concern, offers chauffer driven Cars, Busses, and Mini vans. Open round the
clock.
Trans Air:
Florist:
Shopping:
From every day utilities, to Carpets, and Antiques, our shopping area provides all.
Bakers Boutique:
Exquisite Cake, Bakes, and Patisseries available for individual and party
consumption.
Banking:
Habib Bank Ltd. Operates within the premises, and can take care of all your banking
needs.
Credit Cards:
Hierarchy
Director
F & B Manager (Vacant)
Assistant Manager
Banquette Sale Manager Banquette Manager
Assistant manager Assistant manager
Executive
Coordinator
F & B Secretary
Divisions
1) Banquettes
a. Exhibitions
b. Weddings
c. Cafeteria
d. Meetings
e. Funfairs
f. Conferences
2) Restaurants
a. Taipan
b. Bukhara
c. Marcopolo
3) Room Service
4) Bakers Boutique
5) Permit Room
6) Catering
7) Kitchen
8) Stewarding
9) Airline Catering (Aero Asia, Shaheen)
Documents
1) Function Sheet
a. Banquettes
b. Kitchen
c. Stewarding
d. House Keeping(Clothes, Flowers, Laundry)
e. Accounts
f. Credit(Bill to company)
g. Rooms(
2) Reservation Slip
a. Date
b. Time
c. Availability
d. Menus and Rates
e. Arrangements
f. Guarantee no. 03days
g. Full payments
Introduction
The following material has been prepared and adopted to standardize the methods,
systems at report presentation of Food and Beverage Cost Control in the IHC Hotels. At
the present time we have many variations of cost controlling in our hotels, resulting in
various degrees of effectiveness. Undoubtedly methods used by individual hotels, even
though different, are effective, because there are several correct ways of accomplishing
functions in accounting. There fore, to make the statement that there is one system that is
better than all others its functions, for even the so called “experts” differ their opinions of
methods. There are several important reasons for all hotels to adopt a standard practice of
cost controlling.
Firstly, one system in use by number of hotels will continually be upgraded with
improvements in techniques as all personnel will be making these suggestions or
recommendations they have to the same system. As these suggestions are received and
adopted they will be distributed for the benefits of all IHC Hotels. Secondly, the reports
to be submitted to local management and the New York Office will be more easily
interpreted if they are uniform, and should result in timely and effective corrective action
as required.
Thirdly, the case of training or transferring Food and Beverage Cost Control personnel
from one hotel to another will be facilitated with resulting savings in time and expense.
We believe this manual can be of real value in solving difficult problems of controlling
the largest cost items in everyday operations. However, it should not be assumed that the
installation of food and beverage cost control system spells and end to the food and
beverage cost problem. Nothing could be further from the fact. The system is designed to
find trouble. Once it is found, management action is required to correct it.
The purpose of Food and Beverage Control is to assist Management in obtaining the
greatest possible gross profit on Food and Beverage Sales, consistent with the policy of
Management as to quality, size of portion and selling price. The importance of this
function is best brought into focus when it is realized that the food and beverage sales is
in the IHC Hotels make up more than fifty percent of all revenues. To attain this
objective it is necessary to criminate over preparation and other wasteful practices that
can only be controlled by advance planning. Simply stated it is:
1. What to buy.
2. How much to buy.
3. How much to prepare.
Cutting quality and portion sizes or raising selling prices is not the answer a better profit.
The solution to high food cost problems is to be found in taking decisive steps before the
actual damage is done. No one can cure faulty purchasing, pilferage, excessive spoilage
or over preparation merely by being indignant after has happened