Elasticity of Demand
Elasticity of Demand
Elasticity of Demand
Ed = % change in Qd = q/q
% change in Price p/p
TYPES OF ELASTICITY OF DEMAND
Ey = % change in Qd = q/q
% change in Income y/y
TYPES OF ELASTICITY OF DEMAND
• Unitary Elasticity = 1
D
Price
P1
10%
Po
10%
D
0 Q1 Qo
Quantity
DETERMINANTS OF PRICE
ELASTICITY OF DEMAND
Necessities vs. Luxuries
Availability of Substitutes
Proportion of Income
Time
MEASUREMENT OF PRICE
ELASTICITY OF DEMAND
1. Total Outlay or Revenue Method:
We measure “Ed” with change in Total
Revenue of a firm due to change in a it’s
price level.
Ed = % change in Qd = q/q
% change in Price p/p
= Q2 – Q1 X P1
P2 – P1 Q1
MEASUREMENT OF PRICE
ELASTICITY OF DEMAND
3. Geometrical or Point Method
Under this method we measure elasticity
of demand at any point on a demand
curve.
At midpoint Ed = 1
Above midpoint Ed < 1
APPLICATIONS OF ELASTICITY
OF DEMAND
Taxation
Monopolist Price
Wages
Economic Policies
International Trade
Rate of Foreign Exchange
ELASTICITY OF SUPPLY
The percentage increase in the amount of Quantity
Supplied in response to a given percentage increase in
price.
Es = % change in Qs = q/q
% change in Price p/p
DEGREES OF ELASTICITY OF
SUPPLY
Perfectly Elastic Supply (Horizontal &
Infinite)
Elastic Supply
Inelastic Supply
ELASTICITY OF SUPPLY