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Mcdonald'S: History

McDonald's is the leading global fast food retailer with over 30,000 restaurants serving 52 million customers daily in over 100 countries. More than 70% of McDonald's restaurants are franchised. It is one of the most well-known brands worldwide and offers popular items like Big Macs, French fries, and Chicken McNuggets. McDonald's history began in 1955 when Ray Kroc opened the first restaurant in Illinois and has since expanded globally, introducing many new products and reaching milestones such as selling 1 billion hamburgers in 1961.

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Nilesh Jetani
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96 views

Mcdonald'S: History

McDonald's is the leading global fast food retailer with over 30,000 restaurants serving 52 million customers daily in over 100 countries. More than 70% of McDonald's restaurants are franchised. It is one of the most well-known brands worldwide and offers popular items like Big Macs, French fries, and Chicken McNuggets. McDonald's history began in 1955 when Ray Kroc opened the first restaurant in Illinois and has since expanded globally, introducing many new products and reaching milestones such as selling 1 billion hamburgers in 1961.

Uploaded by

Nilesh Jetani
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION

McDonald's
Is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women Is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business. Serves the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. Our rich history began with our founder, Ray Kroc. The strong foundation that he built continues today with McDonald's vision and the commitment of our talented executives to keep the shine on McDonald's arches for years to come. To read more about McDonald's history, vision and executives, click on their links in the left menu.

History

1955

Ray Kroc opens his first restaurant in Des Plaines, Illinois and the McDonald's Corporation is created. Quality, Service, Cleanliness and Value (QSC& V) becomes the company motto. The 100th McDonald's opens in Chicago. Hamburger University opens in Elk Grove, near Chicago. One billion hamburgers sold. Ronald McDonald makes his debut. Filet-O-Fish sandwich is introduced.

1957 1959 1961 1963

1964

1965 1967 1968

McDonald's Corporation goes public. The first restaurants outside of the USA open in Canada and Puerto Rico. The Big Mac is introduced. The 1,000th restaurant opens in Des Plaines, Illinois. A new McDonald's restaurant opens every day. The Quarter Pounder is introduced. Egg McMuffin is introduced. The first Ronald McDonald House opens in Philadelphia. The Happy Meal is launched.

1972

1973 1974

1983

Chicken McNuggets is introduced. New Hamburger University campus opens in Oak Brook, Illinois. Set in 80 wooded acres. Training is provided for every level of McDonald's management worldwide. 50 billionth hamburger sold. Ronald McDonald Children's Charities is founded in Ray Krocs memory to raise funds in support of child welfare. McDonald's is listed on the Frankfurt, Munich, Paris and Tokyo stock exchanges. McDonald's opens in Pushkin Square and Gorky Street, Moscow. The first McDonald's at sea opens aboard the Silja Europa, the world's largest ferry sailing between Stockholm and Helsinki. Restaurants open in Bahrain, Bulgaria, Egypt, Kuwait, Latvia, Oman, New Caledonia, Trinidad and United Arab Emirates, bringing the total to over 15,000 in 79 countries on 6 continents. McDonald's opens in India the 95th country.

1984

1989 1990 1993

1994

1996

McDonald's In India: 1996 - First restaurant opens in India, at Basant Lok,Vasant Vihar, New Delhi. McDonald's India is a 50 50 JV partnership between McDonalds Corporation (U.S.A) and two Indian businessman Amit Jatia (Hardcastle Restaurants Private Limited, Mumbai)and Vikram Bakshi (Connaught Plaza Restaurants Private Limited, Delhi). Two separate operations in Northern & Western India. Partners and their management teams trained extensively in Indonesia & the U.S. Approximately 75% of the menu available in McDonalds in India is Indianized and specifically designed to woo Indian customers.

Literature Review:

WHY THE PROJECT


To strengthen our knowledge To develop practical approach To understand real supply chain practices To know the cold chain system

Methodology Used

Through Questioners Personal interviews

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