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Shrimad Rajchandra Institute of Management and Computer Application

The document summarizes a summer project report on a satisfaction survey of customers towards the Hero Honda CBZ X-treme bike. The primary objective was to understand customers' satisfaction level with the bike. Secondary objectives were to understand which features customers consider important and their post-purchase behavior after using the bike. The report also discusses calculating a Customer Satisfaction Index (CSI) to represent overall satisfaction as a single percentage number.

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Ravi Mori
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53 views4 pages

Shrimad Rajchandra Institute of Management and Computer Application

The document summarizes a summer project report on a satisfaction survey of customers towards the Hero Honda CBZ X-treme bike. The primary objective was to understand customers' satisfaction level with the bike. Secondary objectives were to understand which features customers consider important and their post-purchase behavior after using the bike. The report also discusses calculating a Customer Satisfaction Index (CSI) to represent overall satisfaction as a single percentage number.

Uploaded by

Ravi Mori
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
Download as ppt, pdf, or txt
Download as ppt, pdf, or txt
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SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION

A SUMMER PROJECT REPORT ON

Satisfaction Survey of Customers towards Hero Honda CBZ X-treme Bike


UNDERTAKEN AT:

(DHRU AGENCY, BARDOLI)

Vikas C. Prajapati (07MBA47)


Guided by: Mr. Mehul Thakkar
4/24/2014 Vikas Prajapati (07MBA47) 1

Research Methodology
Research Objectives:
Primary Objective:
To know the satisfaction level of customers towards Hero Honda CBZ X-treme bike.

Secondary Objectives:
To know the Customers view regarding the features/ parameters considered important by them and to what extent they find these features/parameters in their Hero Honda CBZ X-treme bike. To know Customers Post Purchase Behavior after using Hero Honda CBZ X-treme bike.

4/24/2014

Vikas Prajapati (07MBA47)

CSI (Customer Satisfaction Index)


Customer Satisfaction Index represents the overall satisfaction level of that customer as one number, usually as a percentage.(CSI)

4/24/2014

Vikas Prajapati (07MBA47)

Thank You

4/24/2014

Vikas Prajapati (07MBA47)

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