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    Select Key Criteria 2. Diagram Map 3. Plot Competitors' Products 4. Look For Niches 5. Develop Marketing Plan - Example

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    SYAFINAS SALAM
    Market segmentation involves dividing a market into subsets of customers with distinct needs and buying behaviors. It is key for small firms to match supply and demand through strategies like market development, product development, market penetration, and diversification. Market segmentation allows small firms to operate with limited resources and compete successfully by tailoring their marketing mix based on customer demographics, geography, psychographics, and behaviors. Product positioning creates a schematic that reflects how a company's products compare to competitors based on dimensions important for industry success, identifying what customers want and need. The steps for product positioning include selecting key criteria, diagramming a map, plotting competitors, looking for niches, and developing a marketing plan.

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    Select Key Criteria 2. Diagram Map 3. Plot Competitors' Products 4. Look For Niches 5. Develop Marketing Plan - Example

    Uploaded by

    SYAFINAS SALAM
    56 views1 page
    Market segmentation involves dividing a market into subsets of customers with distinct needs and buying behaviors. It is key for small firms to match supply and demand through strategies like market development, product development, market penetration, and diversification. Market segmentation allows small firms to operate with limited resources and compete successfully by tailoring their marketing mix based on customer demographics, geography, psychographics, and behaviors. Product positioning creates a schematic that reflects how a company's products compare to competitors based on dimensions important for industry success, identifying what customers want and need. The steps for product positioning include selecting key criteria, diagramming a map, plotting competitors, looking for niches, and developing a marketing plan.

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    Strategic management

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    chapeter 8-marketing.docx

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    Market segmentation involves dividing a market into subsets of customers with distinct needs and buying behaviors. It is key for small firms to match supply and demand through strategies like market development, product development, market penetration, and diversification. Market segmentation allows small firms to operate with limited resources and compete successfully by tailoring their marketing mix based on customer demographics, geography, psychographics, and behaviors. Product positioning creates a schematic that reflects how a company's products compare to competitors based on dimensions important for industry success, identifying what customers want and need. The steps for product positioning include selecting key criteria, diagramming a map, plotting competitors, looking for niches, and developing a marketing plan.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    56 views1 page

    Select Key Criteria 2. Diagram Map 3. Plot Competitors' Products 4. Look For Niches 5. Develop Marketing Plan - Example

    Uploaded by

    SYAFINAS SALAM
    Market segmentation involves dividing a market into subsets of customers with distinct needs and buying behaviors. It is key for small firms to match supply and demand through strategies like market development, product development, market penetration, and diversification. Market segmentation allows small firms to operate with limited resources and compete successfully by tailoring their marketing mix based on customer demographics, geography, psychographics, and behaviors. Product positioning creates a schematic that reflects how a company's products compare to competitors based on dimensions important for industry success, identifying what customers want and need. The steps for product positioning include selecting key criteria, diagramming a map, plotting competitors, looking for niches, and developing a marketing plan.

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    of 1

    MARKETING ISSUE

    Countless marketing variable affects the success or


    failure of strategy implementation.
    MARKET SEGMENTATION
    -Used in implementing strategy especially for
    small and specialized firm.
    -It subsidividing of a market into district subset
    of customer according to need and buying
    habits.
    -Key to matching supply & demand
    -Market development, product-development,
    market penetration & diversification strategies
    -Allows operating with limited resources
    -Enables small firms to compete successfully
    -Affect to marketing mix : Product; Place;
    Price; Promotion
    MARKET SEGMENTATION BASES:
    Demographic
    Geographic
    Psychographic
    Behavioral



    PRODUCT POSITIONING
    -Schematic represent that reflect how product
    or services compareto competitor in
    dimension most important to success in the
    industry.
    -It what a customer want and customer needs.
    -Product Positioning Steps
    1. Select Key Criteria
    2. Diagram Map
    3. Plot competitors products
    4. Look for niches
    5. Develop Marketing Plan
    -Example

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