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    Entrepreneurial Motivation

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    sagar09
    This document discusses entrepreneurial motivation and motivation theories. It explains that motivation is an inner spirit that directs behavior toward goals, and involves motives, behavior, and goals. Two motivation theories are described: Maslow's hierarchy of needs and McClelland's acquired needs theory. Maslow's theory proposes five levels of needs. McClelland's theory identifies three types of acquired needs: need for affiliation, need for power, and need for achievement. The document also discusses motivating factors for entrepreneurship, including internal factors like desire and experience, and external factors like government support and product demand.

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    Entrepreneurial Motivation

    Uploaded by

    sagar09
    6K views11 pages
    This document discusses entrepreneurial motivation and motivation theories. It explains that motivation is an inner spirit that directs behavior toward goals, and involves motives, behavior, and goals. Two motivation theories are described: Maslow's hierarchy of needs and McClelland's acquired needs theory. Maslow's theory proposes five levels of needs. McClelland's theory identifies three types of acquired needs: need for affiliation, need for power, and need for achievement. The document also discusses motivating factors for entrepreneurship, including internal factors like desire and experience, and external factors like government support and product demand.

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    This document discusses entrepreneurial motivation and motivation theories. It explains that motivation is an inner spirit that directs behavior toward goals, and involves motives, behavior, and goals. Two motivation theories are described: Maslow's hierarchy of needs and McClelland's acquired needs theory. Maslow's theory proposes five levels of needs. McClelland's theory identifies three types of acquired needs: need for affiliation, need for power, and need for achievement. The document also discusses motivating factors for entrepreneurship, including internal factors like desire and experience, and external factors like government support and product demand.

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    Download as ppt, pdf, or txt
    6K views11 pages

    Entrepreneurial Motivation

    Uploaded by

    sagar09
    This document discusses entrepreneurial motivation and motivation theories. It explains that motivation is an inner spirit that directs behavior toward goals, and involves motives, behavior, and goals. Two motivation theories are described: Maslow's hierarchy of needs and McClelland's acquired needs theory. Maslow's theory proposes five levels of needs. McClelland's theory identifies three types of acquired needs: need for affiliation, need for power, and need for achievement. The document also discusses motivating factors for entrepreneurship, including internal factors like desire and experience, and external factors like government support and product demand.

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    Download as PPT, PDF, TXT or read online from Scribd
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    of 11

    Entrepreneurial Motivation

    Guided By –
    Vishal Rana. (Lecturer)

    SAGAR KOTECHA
    MBA - I
    What is Motivation?

     Motivation derived from the word ‘motive’.

     Motivation is an inner spirit that activates and


    directs our behaviour towards our goals.

     It is an ongoing process.
    Basic elements of the process of
    Motivation :

    are – 1) Motive 2) Behaviour & 3) Goal.

    Process of Motivation
    Motivation Theories :
     Maslow’s Need Hierarchy Theory -

    Work itself is the


    motivation

    Self respect, achievemt


    Affection, friendship
    Job & family security
    protection.
    food, clothing, air,
    shelter, water,
    Motivation Theories :
     David McClelland’s Acquired Needs Theory -

     According to him - 3 Types of needs.

    3. Need for Affiliation

    5. Need for Power

    7. Need for Achievement


    Motivation Theories :
     David McClelland’s Acquired Needs Theory -

    1. Need for Affiliation :


    – A desire to belong to a Group.
    – A desire to interact with others.
    – A desire to be liked by others.
    – A desire to live & work together.
    – A desire to make routine jobs more
    bearable.
    Motivation Theories :
     David McClelland’s Acquired Needs Theory -

    2. Need for Power :


    – A desire to control others.
    – A desire to manipulate others.
    – Political orientation.
    – Leadership to influence others.
    Motivation Theories :
     David McClelland’s Acquired Needs Theory -

    3. Need for Achievement :


    – High desire for achievement.
    – Moderate risks.
    – Pre-occupation with the task.
    – Satisfaction of accomplishment.
    – Need for immediate feedback.
    Motivating Factors :

    A. Internal Factors :
    – Desire to do something new.
    – Educational background.
    – Occupational background or experience.
    Motivating Factors :

    B. External Factors :
    – Government assistance and support.
    – Availability of labour and raw material.
    – Encouragement from big business houses.
    – Promising demand for the product.
    THANK YOU

    GHR’s
    Global Business School

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