Final Social Media Paper
Final Social Media Paper
Final Social Media Paper
Everyone today either uses social media, know what social media is and or has a friend or
family member who uses it. Using social media can give different people multiple advantages
with their life. Whether its using it for marketing, building or rekindling relationships or even
just living another life. Social media as a whole has found a way to get a chokehold on the world.
Social media is in everyones life, whether its in a negative or positive way. Its there, and thats
what makes it such an intriguing topic.
Americans mainly use social media for connecting with friends and family. 2/3 of adults
have stated that they use these sites to keep in touch with old friends that theyve lost touch with
in the past. The main social media use, is no other than Facebook, Facebook has a way that the
older adults and younger adults can use it together. Even though most teenagers are moving
Stress is obviously the other downfall of social media. A person might say to themselves,
"How can social media stress me out when I can just turn it off?" The main reason of how stress
is caused is by seeing a post and letting it affect you. Whether its negative or positive, or even
reminders. People become stress when so much information is coming in and they cant handle it
all. This eventually stress a person out and they will most likely become negative and have
Most adult users are using Facebook. This is because Facebook gives its users more than
just a social networking site between friends. Facebook gives the users many other things like,
being able to interact with many people across the country and even the world, games and
activities and also groups. Many older people lose friends and maybe a social life, Facebook is a
way for the older adult to be able to build their social life back up to what they like. (Social
Networking Fact Sheet, 2014). Mark Zuckerberg, and 4 of his college roommates founded
Facebook in 2004. It first started off as a dating site, and from there it skyrocketed to the biggest
Even though people around the world can tell you the positives of Facebook, there are
some negatives. The way social media is today is that every little bit of news; rather negative or
positive, travels like wildfire. Having a Facebook can make you become aware of all the
negatives that surround your life; rather its in your hometown or even across the country. These
many different negative events can cause a high amount of stress in someones life. There is no
way to filter the negativity on your Facebook; you just have to deal with it. (Hampton, Shin,
Raine, Lu, & Purcell, 2015,).
Twitter has taken most of the active teens and young adults from Facebook. According to
Madden and Duggan research, as of 2014, 23% of all adult Internet users have an active twitter
account. The percentage in 2013 was 5% lower. Twitter has become the new Facebook for
teenagers and or young adults. There are more than 288 million monthly active users, and those
users send out roughly 500 million Tweets are sent per day. 80% of those users are tweeting and
accessing twitter from a mobile device. In addition to its relative novelty, the main appeal of
Instagram has become a mixture of both adults and teens. Mostly teens and young adults
use this social media site/app. Instagram is a fun and friendly way to share your life with friends
through a series of pictures. People will snap a photo with their mobile phone, and then they
choose a filter to transform the image into a memory to keep around forever. These pictures will
be liked, and sometimes commented on by other users and or friends. 26% of online adult users
are active members on instagram. Instagram is only applicable through a mobile device, which
means all active users must have a mobile device and or tablet, Ipad or iPod. In all columns that
have to do with the statistics of instagram, they have all risen tremendously since 2013.
Instagram has also become more of a teenager and young adult driven social media/networking
site. Theyre more females than males that are users on the site. (Madden & Duggan, 2015).
Most of these social media sites have skyrocketed and become so popular due to the fact
of their mobile device applications. These sites are more fun and easier to use because of the
smart phone applications. The younger generation takes the usage of social networking sites, by
using it on their phones. The usage of cell phones has skyrocketed the number of users for
different social media sites. In the article, the author gives statistics on how gender, race, age,
OnlineAccount Sharingwith
Spouse
80%
70%
60%
50%
40%
30%
20%
10%
0%
OnlineAccount Sharing
with Spouse
Share
Passwords
Share
Share
Email
Online
Accounts Calendar
Share
Online
Social
Media
Account
The negative impact was stated by 20& of the adults, while 4% said that, the impact was
either good or bad. (Lenhart & Duggan, 2014). Couples who have been together for a decade
and or less, have seem to have different views on technology and the way that it effects their
relationship. The couples that have interviewed for the article have stated that most of them have
used a dating site to find their significant other that they are currently with now. The longer that
the couple has been together, the more they stressed that social media and technology doesnt
have a huge impact on their relationship. However, the couples that havent been together for
more than a decade have stated that technology has had an impact on their relationship. Most of
Marketing through social media has become well known and a better method for
companies. Social Media is seem to be more convincing than regular TV advertisements,
because social media is word of mouth. Even though companies have less control over if the
A couple tweets, Instagram post and Facebook posts can direct a consumers thoughts in a
couple minutes. People can hear more regulated reviews on the business website or on
commercials. With social media, you will always if no more get the honest truth from the
costumers. (Arca, 2012, p. 4). Social Media has lifted the industry to a predictable state in our
society. For example, when it comes to social media marketing, stores and other businesses that
sell goods, can predict a hypothesis of the profit. If something is badly commented about on
social media, the chances of the profit from the specific good will are negative and social media
can predict that. Also the way social media has a grip on peoples lives can predict the outcome
of many things, such as politic races, sport games, stock prices and winnings. (Asur &
Huberman, 2010, p. 5).
The prediction of outcomes and profits can be a negative of social media marketing.
However the negatives for social media marketing is not as big as the positives, but it is still one
of those things that each company pays attention to. According to Asur and Huberman of the
Social Computing labs in California, they have proven and stated, "The prices in these markets
have been shown to have strong correlations with observed outcome frequencies, and thus are
With these facts, the markets that have shown to be more negatively affected our movies,
and political debates and or elections. The negatives of social media marketing will never
change. It is always going to be the reviews and the knowing of a bad outcome. However, most
people say "bad press is good press", in this case that could be true. If so many people are
negatively commenting on a product, people might take it upon themselves to find out on there
on. Which will eventually cause positivity for the company. (Asur & Huberman, 2010, p. 5).
Conclusion
In conclusion, my research has in fact answered all of my questions. This research paper
has covered the main aspects of the use Social Media and how it affects the world on a day-today basis. I have found that there are a lot of more negatives to social media then what I
originally thought. Social media will only continue to rise and gain more of a control on what
Americans do in their daily lives. Social media will eventually be the main way Americans
interact and also how businesses market their brand.
Works Cited