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    CAPE Communication Studies Notes

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    Brandon Exd Alleyne
    Advertisements often manipulate emotions, tell lies, and use enticing but misleading language and images to target peoples' vulnerabilities and desires to be popular, youthful, and free of loneliness and social fears. They connect these psychological needs to products in unrealistic ways to entrap consumers.

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    © All Rights Reserved
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    CAPE Communication Studies Notes

    Uploaded by

    Brandon Exd Alleyne
    2K views1 page
    Advertisements often manipulate emotions, tell lies, and use enticing but misleading language and images to target peoples' vulnerabilities and desires to be popular, youthful, and free of loneliness and social fears. They connect these psychological needs to products in unrealistic ways to entrap consumers.

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    Advertisements often manipulate emotions, tell lies, and use enticing but misleading language and images to target peoples' vulnerabilities and desires to be popular, youthful, and free of loneliness and social fears. They connect these psychological needs to products in unrealistic ways to entrap consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views1 page

    CAPE Communication Studies Notes

    Uploaded by

    Brandon Exd Alleyne
    Advertisements often manipulate emotions, tell lies, and use enticing but misleading language and images to target peoples' vulnerabilities and desires to be popular, youthful, and free of loneliness and social fears. They connect these psychological needs to products in unrealistic ways to entrap consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Introduction

    Advertisements are creative but often the dangers and pitfalls outweigh the
    creativity. First:

    Manipulate ones emotions and play on their vulnerabilities.


    They tell lies.
    Use any technique language or visual to entrap us.

    They target those who want/need to be popular.

    Connect this desire with their products.


    Be part of the gang Dont be left out-loneliness-fears as well
    This is untrue.

    They can play on peoples need to be youthful.

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