PRESENTATION ON

COSMETIC PRODUCTS OF
.
Board of directors of HUL

Harish Manwani :Non Executive Chairman, and President of

Asia & Africa Operations at Unilever
Nitin paranjpe: CEO,MD,ED, and Member of Shareholder &
Investor Grievances Committee .
Sridhar Ramamurthy: CFO, Executive Director.
Dhaval Buch: Executive Director of Supply Chain and Additional
Director
Gopal vittal: Executive Director of Home & Personal Care and
Director
COMPANIES PROFILE
• Hindustan Unilever Limited (HUL) is India's largest
fast moving consumer goods company, with
leadership in Home & Personal Care Products and
Foods & Beverages.
• With 35 Power Brands, HUL meets everyday needs
for nutrition, hygiene, and personal care with brands
that help people feel good, look good and get more
out of life.
• HUL is also one of the country's largest exporters; it
has been recognised as a Golden Super Star Trading
House by the Government of India.
 MARKETING STRATEGIES
1. BRANDS OF HUL :

• HUL's brands - like • Fair & Lovely, Pond's,

Lifebuoy, Lux, Surf Excel, Sunsilk, Lakme, Clinic
Rin, Wheel,Pepsodent, Plus, Brooke Bond,
Close-up. Kissan, Knorr-Annapurna,
Kwality Wall's .

•are household names across the country and span

many categories –
•Like soaps, detergents, personal products, tea,
coffee, branded staples, ice cream and culinary
2 . DISTRIBUTION NETWORK

• The operations involve over 2,000 suppliers and

associates.
• HUL's distribution network, comprising about 7,000
redistribution stockiest.
• 6.3 million retail outlets reaching the entire urban
population, and about 250 million rural consumers.
• The products of HUL are manufactured in 40
factories across India.
HUL aim is not only to enable easy access to their brands,but
also to touch consumers with a 3 way convergence of:

• Product availability
• Brand communication
• And higher levels of brand experience
• MODERN TABLE: The innovative marketing initiatives
are taken to provide consumers with experience of
our brands at the store itself, through product tests
and in store sampling.
Hierarchical network for distribution of product

factory

Just in time depot

Customer service
provider

Big box retailer

consumer
HUL following the concept of holistic marketing:

• HUL is focusing on health & hygiene education, women

empowerment, and water management.
• It is also involved in education and rehabilitation of special or
underprivileged children, care for the destitute and HIV-
positive, and rural development.
• HUL has also responded in case of national calamities /
adversities and contributes through various welfare measures,
• like the village built by HUL in earthquake affected Gujarat,
and relief & rehabilitation after the Tsunami caused
devastation in South India.
• HUL is also running a rural health programme –
Lifebuoy Swasthya Chetana.
• The programme endeavors to induce adoption of
hygienic practices among rural Indians and aims to
bring down the incidence of diarrhoea.
• It has already touched 84.6 million people in
approximately 43890 villages of 8 states. The vision is
to make a billion Indians feel safe and secure.
Product profile:
1.Home and Personal Care: under this it is further
divided into two parts:
(a) Dets: all the detergents and dishwashers are covered in
this. For example, Vim, Rin, Surf Excel.
(b) Personal Products: this comprises of all the products
related to personal care. these are as follows:
• Oral: toothpaste and toothbrush ( Pepsodent, Close Up)
• Skin: soaps, talcum powder, fairness cream, body
lotion, winter cream ( Pears, Vaseline, Fair & Lovely,
Ponds’)
• Hair: Shampoos ( Sunsilk, Clinic All Clear)
 Skin category :

Pears: introduced in India in 1902,contains glycerine

which is the cause of its transparency.
Fair & lovely:

• Introduced in 1978,was a breakthrough in skin lightening

technology ,formulated with optimum level of UV sunscreen
and niacinamide which control
dispersion of
melanin in the skin.

Fair & lovely multivitamin 80,50,25,9 gm

Fair & lovely ayurvedic 50,25,9 gm
Fair & lovely menz active 50,25 gm
Fair & lovely sun block 50, 25 gm
Fair & lovely skin clearity 50,25 9 gm
 Ponds :

Introduced in 1947, approx 58 R&D laboratory to deliver

the products that make a real difference to women’s skin
and the way they lives in their life.
Ponds DFT 400,200,100,20
gm
Ponds MAGIC 400,100,50,20
gm
Ponds SANDAL TALC 300,100,50,20
gm
Ponds OIL CONTROL 400,100
gm
 Vaseline: it is taking care of skin since 1870
Vaseline body lotion 300,100,25 gm
Vaseline aloe fresh 300,100 gm
Vaseline petroleum jelly 100, 50 , 25 , 8 gm
Vaseline lip care 10 gm
Vaseline cold cream 100,55,30 8 gm
Vaseline body lotion 300, 100 gm

It helps to protect us, heal itself, connect us to the

world transmit emotion. Contains a mixture of
mineral oils, paraffin, microcrystalline waxes. It
literally melts into the body protecting the skin from
within.
Lakme :
• India's first beauty brand was born when the beauty
industry in India was at a nascent stage, and grew
up as a market leader in the cosmetic industry.
LAKME SUMMER EXPERT SPF 20(MED.PROTECTION)
ULTRA MATTE SPF 30(HIGH PROTECTION)
LAKME SUN EXPERT SPF 30(HIGH PROTECTION)
LAKME SUN EXPERT SPF 15 (FOR ALL TYPES OF
SUNSCREEN LOTION SKIN)
LAKME SUN EXPERT SUN FOR SENSITIVE SKIN
BLOCK
Lakme Sun Expert  For Oily Skin
Sunscreen Soufflé 
Lakme Skin Brightening Gel For After Sun Use

SPF= SUN PROTECTION FACTOR

PONDS WHITE BEAUTY:

• Part of the Unilever portfolio since 1986, Pond's

recently announced the launch of 'Pond's White
Beauty Detox' range that gives a visibly illuminated
and nourished pink glow.
• Pond's White Beauty has detoxifying vitamins B3,
B6, E, and C.
• It neutralizes the effect of darkness-causing
impurities found in the environment and reduces
accumulated melanin, thus giving a smooth, pure
and bright skin.
Variety of Ponds :
White Beauty Detox Cleanser cleans thoroughly
White Beauty Detox Toner tightens the open pores and
smoothens out the rough
appearance of the skin
White Beauty Skin Lightening nourish skin from within
Cream with Detox vitamins
White Beauty Detox Lotion replenishes skin's natural
moisture level and gives visibly
glowing and smooth pinkish
skin.
Ponds age miracle:

• “Candlelight dinners, long drives and the sound of

saxophones will be part of your lives, once again.
• The smell of love in the air, the feeling of your heart
skipping a beat, once again.”
• The FMCG major promised to bring romance back
into the 35-plus woman's life with a new look
courtesy Pond's Age Miracle.
Competitive brands
• PRODUCT PROFILE
• FIAMA DI WILLS (ITC)
Vivel Di Wills Sheer Radiance enriched with Olive Oil, to provide skin
lustre to make it radiant.
Vivel Di Wills Sheer Crème enriched with Shea Butter, to moisturize
skin to make it soft and supple.
Vivel Young Glow enriched with Vitamin E and Fruit Infusions
which help in providing youthful glow to the
skin.
Vivel Satin Soft enriched with Vitamin E and Aloe Vera which
help the skin feel beautifully soft.
Vivel Sandal Sparkle Vivel Sandal Sparkle is enriched with Sandalwood
Oil and Active Clay which helps in providing clear
skin.
Vivel Ayurvedic Essence enriched with multiple Ayurvedic Ingredients
which help protect skin from germs and harsh
environment
Fairness cream
• 'Fair one Fairness Cream' was launched jointly
by Elder Pharmaceuticals and Shahnaz Husain.
GARNIER 
• Garnier is a division of L'Oreal that produces hair care
products, including the Fructis line.
• most recently, skin care products under the name,
Nutritioniste, that are sold around the world.
• One of their key ingredients is a fruit concentrate used in all
their products. It is a combination of fruit acids, vitamin B3
and B6, fructose and glucose.
Garnier
Fairever
• Natural Fairever was initially launched in A.P. in 1998,
• National launch was made in 1999.
• Fairever is the brand of CavinKare Pvt Ltd(CKPL).
• This cream has a blend of saffron and milk.
• It claims to work from within to provide a distinctly fairer,
glowing complexion much like that of Kashmiri beauties in just
4 weeks .
• Triple sunscreens also retain your fairness and reduce the
harmful effects of UV rays. It comes in a pack of 50g and 100g.
The 50g pack costs Rs.55.
Talcum powder
Cinthol
• product of GODREJ Consumer Products Ltd (GCPL).
• GCPL has launched new Cinthol range of soap, talc
and deodorant .
• Hrithik Roshan as its new brand ambassador.
• Cinthol offers a range of soaps, talc and deo sprays
in three exciting fragrance - Classic, Cologne and
Sport - in a new packaging.
• A step towards promotional strategies by using the
macho celebrity.
SPINZ: Spinz talc is Cavin Kare Pvt .Ltd(CKPL) brand.
Spinz Talc is packed in sizes of 20 g, 50 g, 100 g and 400 g and
comes in three fragrances:

 Exotic , Exchante , Sandal 

• The Spinz talc’s target are girls of around 18 to 26
years old from SEC A and B.
• Easy-going and fun-loving, who loves to have a lot of
friends with whom she spends time.
 Sun care cream
Lotus
Safe Sun - Daily Sun Block(SPF 40) Block Cream (SPF30)
(Suits all skin types) (Suits all skin types)

This unique sun block cream has been

specially made for Indian Summer. It
provides complete protection against
harmful UVA & UVB rays of sun,
reducing chances of skin tanning and
ageing.
MARKET SHARE CAPTURED BY F&L AND OTHER COMPETITIVE
PRODUCTS:

COMPARISION PIE CHART

COMPETITORS MARGINS

Fair One 20%

Fair & Handsome 20%

Garnier 15%
 VASELINE
MARKET SHARE PIE CHART

COMPETITORS MARGINS
Emami (boroplus lotion) 20%
Nivea 20%
Ayur 18%
Garnier 15%
TALCUM POWDER
POND’S

SHARES OF POND’S VARIETY IN

MARKET SHARE THE MARKET
COMPETITORS MARGINS
Spinz
Wipro (santoor & 25%
enchanteur)
Nivea 20%
Cinthol 14%
PEARS AND LAKME MARKET SHARE

LAKME PEARS
POND’S WHITE BEAUTYAND POND’S AGE MIRACLE

MARKET SHARE
PROFITS EARNED BY HUL

• 10 Oct 2008 ... skin care products, color

cosmetics, deodorants and fragrance. ... As per
results declared on 31 July 2008, HUL has a
Market Cap of 522.2 Billion. ... in the economy .
• Total market size in excess of US$ 13.1
billion. ... get the average of the profits of the
P&G earned during these years. ...
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