Scribd Logo
Upload

Welcome to Scribd!

  • 18 views

    BBA214

    Uploaded by

    lawrence malambo
    This presentation analyzes the product component of the marketing mix for Trade Kings Group, a Zambian company that manufactures laundry, cleaning, and cosmetic products. It focuses on one of their herbal soap products, MediHerb Ayurvedic Soap. The soap contains 18 herbs and has several benefits for the skin like reducing acne, protecting from infections, improving circulation, and delaying aging. It comes in four varieties that each have additional skin benefits. The presentation concludes that understanding the marketing mix, especially innovative products, is important for business success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BBA214

    Uploaded by

    lawrence malambo
    18 views2 pages
    This presentation analyzes the product component of the marketing mix for Trade Kings Group, a Zambian company that manufactures laundry, cleaning, and cosmetic products. It focuses on one of their herbal soap products, MediHerb Ayurvedic Soap. The soap contains 18 herbs and has several benefits for the skin like reducing acne, protecting from infections, improving circulation, and delaying aging. It comes in four varieties that each have additional skin benefits. The presentation concludes that understanding the marketing mix, especially innovative products, is important for business success.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This presentation analyzes the product component of the marketing mix for Trade Kings Group, a Zambian company that manufactures laundry, cleaning, and cosmetic products. It focuses on one of their herbal soap products, MediHerb Ayurvedic Soap. The soap contains 18 herbs and has several benefits for the skin like reducing acne, protecting from infections, improving circulation, and delaying aging. It comes in four varieties that each have additional skin benefits. The presentation concludes that understanding the marketing mix, especially innovative products, is important for business success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views2 pages

    BBA214

    Uploaded by

    lawrence malambo
    This presentation analyzes the product component of the marketing mix for Trade Kings Group, a Zambian company that manufactures laundry, cleaning, and cosmetic products. It focuses on one of their herbal soap products, MediHerb Ayurvedic Soap. The soap contains 18 herbs and has several benefits for the skin like reducing acne, protecting from infections, improving circulation, and delaying aging. It comes in four varieties that each have additional skin benefits. The presentation concludes that understanding the marketing mix, especially innovative products, is important for business success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    GROUP ONE

    BBA214: CASE STUDY ANALYSIS PRESENTATIONS

    Topic: MARKETING MIX (PRODUCT).

    Company; TRADE KINGS GROUP

    INTRODUCTION
    This presentation will introduce us to one of the 4ps of marketing mix under which will be
    looking at the product. It will also highlight on the features of a product, its quality and the
    advantage it has over the other. Questions like who are the target audience and what they want
    will be addressed. Marketing mix being an initiative that aid or help a business’s introduction of
    new commodities on the market, product as a model gives a businesses a helping hand when
    goods and services are to be contributed. Features are to be considered, the quality, branding,
    packaging and services that the business offers are the major factors of its growth.

    TRADE KINGS GROUP is a Zambia owned business specialized in the making and
    manufacturing of laundry. and cleaning products, delicious sweets, snacks, biscuits and other
    exciting beverages. But our main concern is on one of the cosmetic product known as MediHerb
    AYURVEDIC SOAP. AYUR ‘means life’ and VEDIC means ‘science or knowledge’. So once
    used it gives life and knowledge according to its make.

    MediHerb AYURDEIC SOAP have the following the features which makes it special from
    other soaps;

     It is enriched with 18 exceptional herbs in an effective skincare formulation.


     It is an approach to natural healthy while realizing their full human potential.
     It nourishes and protects your skin from inside and keeps you protect every
    day .deals with skin problems (like acne, pimples skin rashes body odors,
    boils and other skin infections).
     It prevents skin infections and provides cooling effects to the skin.
    Improve blood circulation by keeping your skin firm and delays ageing. Ant-
    inflammatory, ant-microbial and soothing properties that encourage healing and
    promote health vibrant skin. All these features makes it a target to everyone
    especially women. Its quality 1 product meaning, an outstanding degree of
    excellence compared to other soaps.

    TYPES OF MediHerb SOAP


    AYUVERDIC HERBAL SOAP; developed from 18 exceptional herbs and deals with skin
    problems like acne. Pimples .skin rashes, body odor and MediHerb glycerin with lakshadi oil
    derived from the original MediHerd Ayurveda herbal soap. Color green,150g size.

    SAFFRON SOAP; improve your complexion. Fade away blemishes and dark spots leaving
    your skin healthy and glowing. Improves blood circulation by keeping your skin firm and delays
    ageing. Color orange, 150g size

    BLACK HAIR SOAP; used to show your natural beauty, protect from dandruff and dry scalp,
    soften your hair. Prevent of greying hair, deep cleanser pores. Silky hair and reduce hair loss. It’s
    a black soap, 150g.

    TUMERIC SOAP; this was created to repair skin damage. Suitable for all skin types.it act as
    skin radiance.it is also derived from the original 18 exceptional ingredients of AYURVEDIC
    HERBS. It’s a yellow soap, 150g.

    These soaps may reduce melanin production, leading to your skin lightened; they have been
    branded in such a way that you get your full skin potential. You can get these are soaps at k20
    and be satisfied.

    CONCLUSION

    Marketing mix enables improve your way of introducing goods and services on the
    market. TRADE KINGS as a group of companies have been able to stay on track because of
    their different methods of delivery. I would recommend anyone who ventures in business to have
    a strategy they will enable to deliver the best to the target audience.

    You might also like