PRESENTATION

ON

GLOBALIZATION MARUTI

BY:
ABHISHEK DWIVEDI
AVEEK MAITRA
NEHA VERMA

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 OBJECTIVES
 INTRODUCTION
 HISTORY
 PRODUCT LINE
 KEY STRAGIES
Count on us
 FINANCIAL PLAN
 MAJOR COMPETITORS
 REPOSITIONING
 SERVICES
 KEY SUCCESS FACTORS
 CONCLUSION 2
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INTRODUCTON:
Maruti Suzuki India Limited is a publicly listed
automaker in India. It is a leading four-wheeler
automobile manufacture in South Asia. Suzuki Motor
corporation of Japan holds a majority stake in the
company. It was the first company in India to mass-
produce and sell more than a million cars. It is largely
credited for having brought in an automobile
revolution to India. It is the market leader in India .
Maruti Udyog was renamed Maruti Suzuki India
Limited. The company headquarter is in Gurgaon,
Haryana (near Delhi).

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 Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car segment.

Until recently, 18.28% of the company was owned by the

Indian government, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000 cars and

has an extremely large domestic market in India selling over
730,000 cars annually.

Maruti 800 till 2004, was the India's largest selling compact
car ever since it was launched in 1983.

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Maruti Suzuki India managing director and CEO Shinzo Nakanishi .

Addresses

Head Office
Maruti Suzuki India Limited
Plot No. 1, Nelson Mandela Road,
Vasant Kunj,New Delhi

Plants
Gurgaon Plant
Maruti Suzuki India Ltd.

Maruti Suzuki India Ltd.

Manesar Plant

Regional Offices
Kolkatta
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 HISTORY:
Maruti Udyog Limited (MUL) was established in February 1981,
though the actual production commenced in 1983 with the Maruti
800, based on the Suzuki Alto which at the time was the only modern
car available in India.

Its only competitors- the Hindustan Ambassador and Premier Padmini

were both around 25 years out of date at that point.

Through 2004, Maruti has produced over 5 million vehicles. Maruti

are sold in India and various several other countries, depending upon
export orders.

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 Maruti Udyog Limited, the largest automobile
manufacturer of India .

The company started as a 50-50 JV between Suzuki of

Japan and Maruti. The government of India held 18.28%
stake untill recently.

The first offering from Maruti car was maruti 800,

bestseller for a long time till its sibling, the Alto, took over.

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 COMPANIES VISION
 To be an internationally competitive company in terms of their
products and services. Retain their leadership in India and should
also aspire to be among the global players.
 Their focus is on:
 Building a continuously improving organization adaptable to quick
changes
 Providing value and satisfaction to the customer
 Aligning and fully involving all our employees, suppliers and dealers
to face competition
 Maximizing Shareholder's value
 Being a responsible corporate citizen

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 ITS MAIN PRODUCT LINE
Maruti 800: Launched – 1983.

Maruti Omni: Launched – 1984.

Maruti Gypsy: Launched – 1985.

Maruti Alto: Launched – 2000.

Maruti Wagon-R: Launched – 2002.

Maruti Versa: Launched – 2003.

Maruti Grand Vitara Launched – 2004.

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Maruti Grand Vitara Launched – 2004.

Maruti Suzuki Swift: Launched – 2005.

Maruti Suzuki SX4: Launched – 2007.

Maruti Swift Dzire: Launched – 2008.

Maruti Suzuki A-STAR: Launched – 2008.

Maruti Suzuki Ritz: Launched – 2009.

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 KEY STRATEGIC INTIAVITES BY MARUTI

A) TURNAROUND STRATEGIES MARUTI FOLLOWED

 Maruti initiated strategic responses to cope with India’s

liberalization process and began to redesign itself to face
competition in the Indian market.

 The redesign process saw Maruti complete a Rs. 4000 mn

expansion project which increased the total production
capacity to over 3,70,000 vehicles per annum. Maruti
executed a plan to launch new models for different
segments of the market

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B) CURRENT STRATEGIES FOLLOWED BY MUL

 Maruti caters to all segment and has a product offering at all price
points. It has a car priced at Rs.1,87,000.00 which is the lowest offer
on road

 Their pricing strategy is to provide an option to every customer

looking for up gradation in his car. Their sole motive of having so
many product offering is to be in the consideration set of every
passenger car customer in India. Here is how every price point is
covered.

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C) MAJOR FUTURE STRATEGIES

 Maruti would set up a diesel engine plant at Gurgaon in

line with its plan to become a major player in diesel
vehicles in a couple of years. This has been done in the
wake of major competition from Tata Indica and meets
the growing demand of diesel cars in India.

 Maruti has entered some unconventional markets like

Angola, Benin, Djibouti, Ethiopia, Morocco, Uganda,
Chile, Costa Rica and El Salvador. The Middle-East region
has also opened up and is showing good potential for
growth.
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Maruti Suzuki financials for 2008-09
India's number one carmaker Maruti Suzuki India Limited
announced its financial results for the quarter ending March 31,
2009 and for the full year 2008-09.
The company's Total Income for the financial year 2008-09
climbed to Rs 21,453.8 Crore. This is the highest Total Income
ever in the company's history, and marks a growth of 14.28 per
cent over 2007-08.
In the fiscal 2008-09 Maruti Suzuki sold a total of 792,167 vehicles.
The annual sales in 2008-09 is the highest ever by the company in its 25
year history. The previous highest annual sales were 764,842 units in
2007-08.

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The export tally includes around 19,000 units of A-star
exported to Europe including United Kingdom, France,
Germany, Italy, Netherlands, Denmark and Switzerland.

Fiscal 2008-09 marked Maruti Suzuki's Silver Jubilee year

in India. Over these 25 years the company has sold over 7
million cars in the domestic market.

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 CRM THROUGH SOCIAL RELATIONSHIP

In 1999 maruti suzuki launch innovative traffic beat in Delhi

and Channai as social initiatives.

Maruti driving school available in all major cities in India.

All these CRM(customer relationship management)

strategies have helped MUL.

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MAJOR COMPETITORS
The Major competitor of maruti Suzuki are-:

Hynudai motor India limited

Tata motor limited

.

Hindustan motors

Mahindra&Mahindra

Toyota

General motors 18
MARUTI SUZUKI WITH HIS COMPETITIOR

Sales

Maruti
Suzuki
Tata motors
Hynudia
Mahindra

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 REPOSITIONING OF MARUTI PRODUCTS
Whenever a brand has grown old or its sales start dipping
Maruti makes some facelifts in the models. Other changes have
been made from time to time based on market responses or
consumer feedbacks or the competitor moves. Here are the
certain changes observed in different models of Maruti.

 Maruti 800 has so far been face lifted two times. Once it came with
MPFi technology and other time it came up with changes in front
grill, head light, rear lights and with round curves all around
 Omni has been given a major facelift in terms of interiors and
exteriors two months back.
 Versa prices have been slashed and right now the lowest variant
starts at 3.3 lacs. 20
 Esteem has gone through three facelifts. A new look last
year has helped boost up the waning sales of Esteem.

 Baleno was launched in 1999 at 7.2 lacs. In 2002 they

slashed prices to 6.4 lacs.

 Wagon-R was perceived as dull boxy car when it was

launched. Then further modifications in engine to increase
performance and a facelift in the form of sporty looking
grills on the roof.

 Zen has been modified four times till date. They had come
up with a limited period variant called Zen Classic.
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 SERVICES OFFERED
 Maruti is one of the companies in India which has
unparalleled service network. To ensure the vehicles sold
by them are serviced properly, Maruti has 2628 listed
Authorized service stations and 30 Express Service Stations
on 30 highways across India.
 Service is a major revenue generator of the company. Most
of the service stations are managed on franchise basis,
where Maruti trains the local staff.

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 WHY MARUTI SUZUKI?
A car is an engineering product, only as good as the
technology used to make it. Actual users of our technology
are saying something very clearly Maruti Suzuki is No.1 in
quality. Its quality services are:
 A Buying Experience Like No Other
 Quality Service Across 1036 Cities
 One Stop Shop
 The Low Cost Maintenance Advantage
 Lowest Cost of Ownership
 Employee Quality Measures
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 CONCLUSION
As the automobile industry in India has now become
increasingly competitive, Maruti has done extremely well to
keep up with the latest technology and car models.
Moreover, as complete customer satisfaction and delight
has been the company’s motto, it still has a very loyal group
of users, still numbering in the millions. In 2009, the Maruti
A star has been voted as the “car of the year” by a
prominent automobile magazine in India, and also the best
small car by another magazine. These awards are further
proof of Maruti’s tremendous quality, innovation and ability
to be a pioneer and market leader.
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THANK
YOU
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