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Project Supervisor: Summer Training Project Report On

This document is a summer training project report submitted by Ajay Kumar to Gautam Buddh Technical University in partial fulfillment of an MBA degree. The report details a customer satisfaction survey conducted on Vodafone mobile customers in Moradabad, India. It includes an introduction, objectives, scope, literature review, company and product profiles, research methodology, findings and analysis, conclusions, suggestions, and limitations of the study. The report aims to understand customer satisfaction levels with Vodafone's services and identify areas for improvement through surveys of Vodafone customers in Moradabad.

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47 views4 pages

Project Supervisor: Summer Training Project Report On

This document is a summer training project report submitted by Ajay Kumar to Gautam Buddh Technical University in partial fulfillment of an MBA degree. The report details a customer satisfaction survey conducted on Vodafone mobile customers in Moradabad, India. It includes an introduction, objectives, scope, literature review, company and product profiles, research methodology, findings and analysis, conclusions, suggestions, and limitations of the study. The report aims to understand customer satisfaction levels with Vodafone's services and identify areas for improvement through surveys of Vodafone customers in Moradabad.

Uploaded by

prince395
Copyright
© © All Rights Reserved
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Download as DOC, PDF, TXT or read online on Scribd
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Summer Training Project Report

on

CUSTOMER SATISFACTION SURVEY ON VODAFONE

Submitted to:

Ms. Ila Arora


Project Supervisor
Submitted By:

Ajay Kumar
Roll No. 0914770002
MBA- III Sem.
OCTOBER 2010
to

GAUTAM BUDDH TECHNICAL UNIVERSITY,


LUCKNOW

DEPARTMENT OF MANAGEMENT STUDIES


COLLEGE OF ENGINEERING & TECHNOLOGY
LODHIPUR RAJPUT, DELHI ROAD, MORADABAD. (U.P.)

CUSTOMER SATISFACTION SURVEY ON VODAFONE

by

AJAY KUMAR
MBA III SEMESTER

SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES IN THE PARTIAL


FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
AT THE
COLLEGE OF ENGINEERING & TECHNOLOGY
OCTOBER 2010

The author hereby grants CET permission to reproduce and to distribute publicably, paper and electronic
copies of the project report in whole or in part.

Signature of student
Department of Management Studies
Oct. . 2010

Certified by
Ms. Ila Arora
Project Supervisor

Accepted by
Mr. Anuj Srivastava
Head Department of Management studies

ACKNOWLEDGEMENT

I express my heartfelt gratitude toward Ms. Ila Arora (Project Supervisor) for giving
me the opportunity to do the Project Work and for providing me this learning experience
in this esteemed organization.
Heartiest thanks to Mr. Anuj Srivastava (Director & Professor, Department of
Management Studies , C.E.T. Moradabad) and other faculty members, librarian and
all other staffs of my esteemed institute for their time to time assistance.
I would like to thanks all the customers whom I met and they gave their valuable time to
answer my queries.
Lastly I would express my sincere thanks to all respondents for their cooperation. I am
extremely obliged and highly thankful all those who have contributed to completion of
this project.

Ajay Kumar
Roll No. 0914770002
MBA III Semester

CONTENTS

Chapter No.

Title

Page No.

Acknowledgement
1. Introduction

1-6

2. Objective of the Study

7-8

3. Scope of the Study

9 - 10

4. Literature Review

11 - 16

5. Company Profile

17 - 27

6. Product Profile

28 - 35

5. Research Methodology

36 - 42

6. Findings & Analysis

43 - 70

7. Conclusions

71 - 72

8. Suggestions

73 - 74

9. Limitations

75 - 76

Bibliography

77 - 78

Annexure

79 - 83

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