Fighting Fraud 101

Fighting Fraud 101
Smart Tips for Investors
Even if you have never been subjected

to an investment fraudsters sales
pitch, you probably know someone
who has. Following the legendary
Willie Sutton principle, fraudsters tend
to go where the money isand
that means targeting Americans who
are nearing or already in retirement.
Fraudsters also have in their sights the
millions of Baby Boomers who have
been accumulating sizeable retirement
nest eggs through company 401(k)
plans and personal accounts.
The Face of
Investment Fraud
Recent research has shattered the stereotype of
investment fraud victims as isolated, frail and
gullible. Do you know anyone who meets the
following description?
Self-reliant when it comes to

making decisions
Optimistic
Above-average financial knowledge
Above-average income
College-educated
Experienced a recent health
or financial setback
Open to listening to new ideas

or sales pitches
If so, you know someone who fits the profile of
an investment fraudsters prime target.
The Psychology
of a Scam
Weve all heard the timeless admonition, If it
sounds too good to be true, it probably is
great advice, but the trick is figuring out when
good becomes too good. Theres no bright
line. Investment fraudsters make their living by
making sure the deals they tout appear both
good and true.
The truth is, were all at risk. Anyone

with any money is bound to hear from
a fraudster at some point. But you can
help protect your family and friends by
recognizing how investment fraudsters
operate and by reporting suspicious
sales pitches and actual scams.
Theyre masters of persuasion, tailoring their

pitches to match the psychological profiles of
their targets. They look for your Achilles heel
by asking seemingly benign questionsabout
your health, family, political views, hobbies or
prior employers. Once they know which buttons
to push, theyll bombard you with a flurry of
influence tactics, which can leave even the
savviest person in a haze.
Common tactics include:

The Phantom Riches Tactic dangling the
prospect of wealth, enticing you with something
you want but cant have. These gas wells
are guaranteed to produce $6,800 month in
income.
The Source Credibility Tactic trying

to build credibility by claiming to be with a
reputable firm, or to have a special credential
or experience. Believe me, as a senior vice
president of XYZ Firm, I would never sell an
investment that doesnt produce.
The Social Consensus Tactic leading

you to believe that other savvy investors have
already invested. This is how ___ got his start.
I know its a lot of money, but Im inand so is
my mom and half of her churchand its worth
every dime.
The Reciprocity Tactic offering to do a

small favor for you in return for a big favor.
Ill give you a break on my commission if you
buy nowhalf off.
The Scarcity Tactic creating a false sense

of urgency by claiming limited supply. There are
only two units left, so Id sign today if I were you.
Investment Fraud
Protect Yourself
If these tactics look familiar, its because
legitimate marketers use them, too. But one
key difference is that real deals will still be there
tomorrow. So always take the time to stop and
think before making a decision.
Here are three key strategies youor anyone you
know who fits the profile of a potential fraud
targetcan use to help distinguish good offers
from bad ones:
1 End the conversation
Practice saying No. Simply tell the person,

I am sorry, I am not interested. Thank you.
Or tell anyone who pressures you, I never
make investing decisions without first
consulting my ____. I will contact you if
I am still interested. Fill in the blank with
whomever you chooseyour spouse,
child, investment professional, attorney
or accountant. Knowing your exit strategy
in advance makes it easier to leave the
conversation, even if the pressure starts rising.
2 Turn the tables and ask questions
A legitimate investment professional must

be properly licensed, and his or her firm
must be registered with the Financial Industry
Regulatory Authority (FINRA), the Securities
and Exchange Commission (SEC) or a state
securities regulatordepending on the type
of business the firm conducts.
In addition, with very few exceptions, companies

must register their securities with the SEC before
they can sell shares to the public. So, before you
give out information about yourself:
Ask:
Are you and your firm registered

with FINRA?
Are you registered with the SEC?

Are you registered with a state securities
regulator? Which one(s)?
Is this investment registered with the

SEC or my state securities regulator?
Check:
Verify the answers by checking the sellers
background. Visit SaveAndInvest.org or call
(888) 295-7422.
Or use these other helpful resources for more
information about:
An investment professional or firm:

FINRA BrokerCheck

www.finra.org/brokercheck
(800) 289-9999
An investment adviser:
SEC Investment Adviser

Public Disclosure Database

www.adviserinfo.sec.gov
Any investment seller:

North American Securities

Administrators Association
www.nasaa.org
An insurance agent:
State Insurance Commission

National Association of
Insurance Commissioners
www.naic.org
Check: (continued)
Check out the investment and confirm what
the salesperson tells you using the SECs EDGAR
database of company filings:
For investments:
SECs EDGARDatabase
www.sec.gov/edgar.shtml
Also, call your state securities regulator to find
out what they know about the company.
See the tear-off Resources panel for more
information.
3 Talk to someone first
Be extremely skeptical if the person

promoting the deal says, Dont tell anyone
else about this special deal! A legitimate
investment professional wont ask you to
keep secrets.
Even if the seller and the investment are
registered, its always a good idea to discuss
these sorts of decisions with family or a
trusted financial professional.
Are you a senior investor with questions
about your brokerage account statement
or an investment in a brokerage account?
FINRA offers a toll-free number that senior
investors can call to get assistance from
FINRA or raise concerns about issues with
brokerage accounts and investments. Call
the FINRA Securities Helpline for SeniorsTM
at 844-57-HELPS (844-574-3577) or learn
more at www.finra.org/seniorhelpline.
Take Your Name Off

Solicitation Lists
One easy step you can take to reduce the
number of sales pitches you receive is to take
your name off of telemarketing and junk mail
lists. Businesses that advertise or market their
products and services directly to consumers
typically purchase or compile their own lists of
potential customers.
The answer to how did they get my name?
is fairly simple: local phone listings, public real
estate records, tax assessments on personal
property, donations to political or charitable
organizations, club rosters, alumni listings
and a host of other sources. Online advertisers
use cookies, which are small data files that
track information about you, such as your Web
browsing patterns and items youve put into
online shopping carts.
Heres how to cut the clutter:
Telemarketing Calls
www.donotcall.gov
or call toll-free (888) 382-1222
Direct Mail and Email Offers
www.dmachoice.org
Credit Card Offers
www.optoutprescreen.com
or call toll-free (888) 567-8688
Online Cookie Collecting
www.networkadvertising.org
Most legitimate businessesincluding securities
firmswill honor your request. So, if you receive
a solicitation after taking the steps above, you
should be all the more skeptical of the offer.
Who We Are
FINRA, the Financial Industry Regulatory Authority,
is an independent regulatory organization
empowered by the federal government to ensure
that Americas 90 million investors are protected.
The mission of the FINRA Investor Education
Foundation is to provide underserved Americans
with the knowledge, skills and tools necessary for
financial success throughout life. FINRA and the
FINRA Investor Education Foundation do not sell
investment products, promote products or firms
or offer specific investment advice.
The FINRA Foundations Investor Protection
Campaign, SaveAndInvest.org, is a targeted effort
to reduce the incidence of investment fraud among
investors by teaching the tactics most commonly
used by fraudsters and the simple steps every
investor can take to reduce their risk. Become a
Fraud Fightervisit SaveAndInvest.org.
The U.S. Securities and Exchange Commissions Office of

Investor Education and Advocacy has reviewed this publication.
The SEC does not endorse any particular investment product,
service, profession, professional or brokerage firm.
Protect Yourself from

Investment Fraud
Always take the time to stop and think before
making an investment decision. Here are three
key strategies you can use to help distinguish
good investment offers from bad ones:
Or tell anyone who pressures you, I never

make investment decisions without first
consulting my ___. Fill in the blank with
whomever you choose. And dont worry
about missing outreal deals will still be
there tomorrow.
Turn the tables and ask questions: Before
2.
you give out information about yourself,
or sign on the dotted line, ask, Are you
a licensed broker? Is that investment
registered? Then check out the seller
and the investment using the resources
on the back of this card.
Talk to someone first: Even if the seller
3.
and the investment are registered, its
always a good idea to discuss these sorts
of decisions with family or a trusted
financial professional.
Learn more at SaveAndInvest.org:
SaveAndInvest.org is a free service from the
financial authorities at the FINRA Investor
Education Foundationhelping protect you from
investment fraud and providing information to
help you confidently handle your finances.
Keep this card somewhere handy!
End the conversation: Simply tell the

1.
person, I am sorry, I am not interested.
If a Problem Occurs
If you believe you have been defrauded or treated
unfairlyor if you suspect that someone you
know has been taken in by a scambe sure to
send a written complaint to a securities regulator.
Heres where you can turn for help:

FINRA Complaints and Tips

9509 Key West Avenue
Rockville, MD 20850
Fax: (866) 397-3290
www.finra.org/complaint
www.finra.org/fileatip
FINRA Securities Helpline for SeniorsTM

Toll-Free: (844) 574-3577
Monday-Friday, 9 a.m. 5 p.m. Eastern Time
www.finra.org/seniorhelpline
SEC Office of Investor Education and Advocacy
100 F Street, NE
Washington, DC 20549-0213
Phone: (800) SEC-0330
Fax: (202) 772-9295
www.sec.gov/complaint.shtml
State Securities Regulator
Phone: (202) 737-0900
www.nasaa.org
Resources
Before you invest, ask and check. Visit or call:
SaveAndInvest.org
(888) 295-7422
Or use these other helpful resources for more
information about:
A broker or firm:
FINRA BrokerCheck
www.finra.org/brokercheck
(800) 289-9999
An investment adviser:
SECPublic Disclosure Database
Available through BrokerCheck or
www.adviserinfo.sec.gov
A broker, investment adviser or investment:
www.nasaa.org
(202) 737-0900
An insurance agent:
National Association of Insurance Commissioners
www.naic.org
(866) 470-6242
A commodities/futures/foreign
exchange dealer:
National Futures AssociationBASIC Check
www.nfa.futures.org/basicnet
(800) 621-3570
An investment:
SECEDGAR Database
www.sec.gov/edgar.shtml or
www.investor.gov
SaveAndInvest.org
1735 K Street, NW
Washington, DC 20006-1506
www.SaveAndInvest.org
(888) 295-7422
15_0094.105/15

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Fighting Fraud 101

Smart Tips for Investors

Even if you have never been subjected

Self-reliant when it comes to

Open to listening to new ideas

The truth is, were all at risk. Anyone

Theyre masters of persuasion, tailoring their

Common tactics include:

The Source Credibility Tactic trying

The Social Consensus Tactic leading

The Reciprocity Tactic offering to do a

The Scarcity Tactic creating a false sense

1 End the conversation

Practice saying No. Simply tell the person,

2 Turn the tables and ask questions

A legitimate investment professional must

In addition, with very few exceptions, companies

Are you and your firm registered

Are you registered with the SEC?

Is this investment registered with the

An investment professional or firm:

Public Disclosure Database

Any investment seller:

3 Talk to someone first

Be extremely skeptical if the person

Take Your Name Off

The U.S. Securities and Exchange Commissions Office of

Protect Yourself from

Or tell anyone who pressures you, I never

Keep this card somewhere handy!

End the conversation: Simply tell the

FINRA Complaints and Tips

FINRA Securities Helpline for SeniorsTM

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Are you and your firm registered

Are you registered with the SEC?

Is this investment registered with the