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12 STEPS TO A SAFER JOB SITE
orge Ces. ffrey Hall
and ecole aa
insured.BUILDING A PROACTIVE
SAFETY CULTURE IN THE
CONSTRUCTION INDUSTRY
George Cesarini, Geoffrey Hall and Matthew Kupiec
Ina high-hazard industry lke construction, safety fs an Investment
that provides real benefits. A safe work environment helps to keep
skilled employees on the jab and projects on track by reducing
accidents that result injuries and schedule delays, while also
reducing the risks of Itigation and regulatory action. A strong,
safety record enhances @ company's reputation, makes it more
competitive and helps to manage insurance costs over time.
Fostering a successful safety culture, however, s a company-wide
effort that requires commitment and participation trom the chief
‘executive to project managers, superintendents, foremen and
individual workers on the jb site. That commitment should
extend lo the selection of subcontractors who also embrace a
strong safety ethic, particularly when a company is using a
construction wrap-up insurance program.
As any builder knows, projects start well before ground is broken.
Safety should be part of the process right from the very
beginning. In working toward establishing a safer workplace,
construction companies can tap the extensive knowledge of tisk
‘management experts who are well versed in their industry, Project
planners should also work with their insurers to determine the
most effective risk management strategies before a project
begins and while i’s being built, Once a project starts, safety,
should be a part of every employee's job, every day.
Building a safer workplace
Despite risk control improvements, construction remains a
‘dangerous business, accounting far the second most fatal work
injuries of any sector ater transportation and warehousing, which
have the most fatalities. Although the number of fataties in the
industry has fallen sharply in recent years, so has employment.
There wete 721 fatal work injuries inthe private construction
industry in 2011, down nearly 42 percent since 2006! The
decline in fatal injuries, however, comes as employment in
construction has fallen by more than 27 percent from its pre-
crisis high. More than two million fewer people were employed in
construction at year-end 2011 than in April 2006 when
‘employment hit a seasonally adjusted peak of 77 millon. 2 The
high number of fatalities that continue to plague the industy isa
April 2013
stark reminder that more needs to be done, Construction
represents about five percent ofthe private sector workforce but
accounts for nearly 16 percent ofthe fatal injuries:
Inits effort to improve jab-site safety, the construction industry
faces some headwinds fram economic pressures and lang-
standing cultural issues. In a sluggish economy, competition to
win projects has intensified, putting pressure on pricing and
increasing the pressure to get jobs done quickly. But tying to cut
costs by cutting comers with safety is 2 false saving, as one
accident can far outweigh all of the perceived savings.
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begins and while it’s being built.
CCutturally, construction remains an industry where workers may
feel that taking risks is @ part ofthe job and may worry about
‘hat their peers think of those who take extra precautions. The
realty is that construction workers are more exposed to
Workplace injuries because of the inherent dangers of a job that
often involves working with large machinery and power tools,
‘often many floors above the ground.
Although compliance with federal, state and local rules and
regulations remains the key concer, the construction industry is
starting to see a shift from strictly compliance-criven safety
‘programs to those that emphasize the “human side" of safety and
stress the health and welfare of workers By focusing on
eliminating dangers at the construction sites through an approach
that personalzes safety and health, construction executives can
‘embrace and promote a safety philosophy throughout their
‘organization. This approach modifies the traditional enforcement
oBUILDING A PROACTIVE SAFETY CULTURE IN THE CONSTRUCTION INDUSTRY
‘mentality, which immediately threatens employees who violate
standard safety rules with disciplinary action.
This personal-based safety ideology follows the premise that if
employees are reminded, on a dally bass, of the impact that an
injury can have on their home life and personal relationships they
will be more likely to work safely and avoid risks that could result
in accidents
Building a safer workplace and industry, requires constant effort
‘and continual improvement, but the results well worth the
investment of time, resources and money, Taday more
construction companies are retaining a larger portion of the risk
through higher deductibles, and can expect to bear significant
costs for any accident involving bodily injury* Delays resulting
{rom accidents wil also prove expensive, To be competitive,
Companies need to control all costs, including insurance. Safer
‘companies tend to be more appealing to potential clients and to
insurers. A proactive safety culture helps to save lives, retain
workers, reduce claims and delays, and enhance productivity and
profitability while strengthening the company’s reputation,
Here are 12 steps that construction companies can
take to help make the job site safer, keep projects on
track and manage insurance costs.
Start at the top
Safety on the jobsite starts in the executive suite. To have areal
impact on workers, safety has to become a care value of the
‘organization, Chief executives should instil the idea in every level
‘of management that the responsibilty for safety lies with them.
Too often it is shunted off to the on-site safety manager or
corparate safety director, Project executives and managers,
superintendents and foremen should be required to take t
necessary training, such as the OSHA 30 hour cettitication
course, and they should be well versed in accident investigation,
substance abuse, conflict resolution, pre-ob safety planning, oss
analysis and managing subcontractors. Senior executives need to
lead by example taking an active and visible role in the
implementation and execution ofthe safety culture
‘Make safety committees and safety managers a
part of the job
Proactive companies may establish a safety committee
‘composed of upper management, isk managers, safety directors,
and operational staff to continually ciscuss and review safety
performance. Ideally, the committee siould include labor. By
including craft labor who work on site, managers can get a much
better idea of how safety procedures are being implemented and
how they can continue to improve safety. Bringing labor into the
discussion also reinforces the commitment to safely on a
personal level
Companies often staff larger jobs with on-site safety managers,
‘but they should consider them on smaller projects as well. While it
may add costs up front, an on-site safety manager can potentially
save hundreds of thousands of dollars in claims. But safety efforts
shouldn't end withthe safety manager. The safety manager
should be viewed as a resource to help continually review and
enhance the efforts made by everyone on site Every person on a
project site is responsible for safety
Recognize success, but hold everyone accountable
Accountability must be a core component ofthe safety culture.
From individual workers to foremen, project supervisors and
executives, everyone needs to be held accountable for safety.
Without accountability, employees may be tempted to cut corners
in an effort to save time and money. When safety programs,
procedures and safe workplace habits are enforced from the top,
field employees take safety seriously. Aggressive safety goals that
are reasonable and attainable should be established yearly,
Management performance reviews should include those results.
Discipline is only part of the process. Companies also should
recognize success such as reaching a certain number of hours
Worked without an accident or achieving a full year incident rate
that meets or exceeds the goal. Recognition shows workers that
management values safety and the contribution it makes to the
‘success of a project and the company,
Plan safety into the project,
Because every projec is built on paper fist, safety begins with
pre-alanning, The means and methods that will be used to build
the project should be identified, along with the exposures they will
entail All exposures should be identified and addressed in pre-
planning, from excavation to foundation, and superstructure to fit
‘out. Controls to mitigate the exposures must then be identified
and incorporated into the safety plan. Successful performed
pre-planning allows the project to run un-impeded by minimizing
the potential for accidents that can hamper productivity and
cause schedule delays. Proactive companies make safety pre-
planning an integral part of every project.
Bofore work starts, a project specific safety plan should be
developed to provide an overview of the scope of the work and
the names, roles anc responsbbltes of key personnel It should
include alist of local emergency responders and medical facilites;
‘emergency procedures and evacuation plans; fal management
2BUILDING A PROACTIVE SAFETY CULTURE IN THE CONSTRUCTION INDUSTRY
and retrieval procedures; substance abuse testing and new
employee orientation. A project specific safety manual that
‘outlines safety expectations and criteria should be given to each
subcontractor In addition, subcontractors should be requited to
submit their ov project specific safety plan to identi the scope
of their work, how the hazards will be mitigated and what
‘measures they will take to provide a safe work environment.
Prequalify subcontractors for safety
Companies routinely pre-qualify subcontractors for experience,
‘ualfication ang financial strength, but safety history and
performance should also be a criteria, To evaluate subcontractor
safety performance, companies should review their experience
‘modification rates, their Bureau of Labor Statistics recordable
and lost time incident rates, OSHA citation record and thelr overall
safety culture and procedures. The pre-gualificaton of
subcontractors should not stop with safety history and
performance, It should include a review of the subcontractor’s
‘own safety culture and how the company incorporates safety into
its day-to-day operation.
General contractors can enforce across-the-board job site safety
practices for subcontractors through subcontractor agreements
and bid documents, Ths will ensure that subcontractors are
aware of the safety requirements and expectations in advance.
Subcontractors are responsible for the safety and health of thelr
‘employees, but also need to ensure they perform their work in a
‘manner that protects the general public. Failure to select,
subcontractors that implement a proactive safety cult
general contractors up to potential labile.
Train workers for safety
Safety isnt simply common sense. Workers need to be trained to
properly use a varity of safety equipment, such as fall arrest
systems, and they need to know the appropriate regulations.
Orientation shouldn't be limited to new hires. The company should
provide orientation specific to each project, The orientation
should include an overview of the project, an in-depth review of,
the safety requirements and expectations, evacuation plans and
procedures, disciplinary actions, substance abuse testing policy
and fall management procedures and requirements.
‘Communicating to a diverse workforce whose primary language
‘may not be English is a serious challenge for the industry, which
hhas a igh concentration of immigrant and non-English speaking
workers? Where English may not be the commonly understood
language, construction firms need to address the issue of
effectively communicating safety and job expectations. By way of
‘example, a company with a large number of Spanish-speaking
‘employees may need to provide training in Spanish so that
workers can thoroughly understand it, The US, Department of
Labor cites language batriers in high-sk indusbies, particularly
construction, as an issue in ensuring workplace safely Across all
Industries, 69 percent of Hispanic or Latino workers fatally injured
in 2011 were born autside the United States, with the largest
proportion from Mexico?
Focus on fall management
Falls remain a leading cause of injuties and deaths. About 35
percent of the 721 fatal construction industry accidents in 2011
were due to slips and falls- more than three times that of next
highest categorie, roadway accidents and being struck by an object
‘oF piece of equipment!*Simply folowing OSHA guidelines and
local regulations isn't enough, Different trades have different
standards, but they all face the same problem: even a fall rom a
relatively modest height can result in a serious industry In 2011,
falls accounted for 541 fatal work injures across al industries, Of
those cases wiere the height was known, 57 percent involved fas of
20 feet or less and about ane in four were from heights of 10 feet
orless
A successful fall management program provides a uniform set of
procedures for all workers and is an essential pat of project
pre-planning, While the regulations may vary, fll prevention
measures should stat for everyone at heights of six feet at a
minimum, Companies should strive to build safety in by
addressing fall exposures through engineering controls or
alternative work methods. Far instance, anchor points can be
included in structural members during fabrication, Fall
management shauld be a part of the project pre-planning.* It
isn't addressed ahead of time, the chances are that workers
exposures willbe greater,
‘A detailed fall management plan should be developed for each
‘operation where the potential of falls from elevations will be
‘encountered, No operation should commence without an
approved fall management plan in place, Ata minimum, the plan
should address each task where a fall exposure exists; the hazard
associated with the task; and the contrels that wll be implemented
to mitigate the exposure and the safety training that will be
provided to each worker, The plan should also address retrieval
procedures necessary to rescue workers should a fll occurBUILDING A PROACTIVE SAFETY CULTURE IN THE CONSTRUCTION INDUSTRY
Combat substance abuse
Ii.a business that may involve complex equipment and significant
heights, companies need to actively combat substance abuse,
which remains a widespread problem in construction, Among 19
‘major industries, construction had the second highest rate of lit
drug use at 13,7 percent, behind accommodations and food
service at 169 percent! In ight ofthis fact, companies should
focus on preventing impaired personnel from working on a site,
Testing may identity workers with substance abuse problems
before they endanger others and enable the company to steer
them into treatment programs.
Individual workers have a role to pla in ensuring their own safety
and that oftheir co-workers. It's crucial to build a culture where
fellow workers feel comfortable speaking up if someone is taking
chances, It’s bad enough if an impaired worker injures himsel,
worse if he inures other workers and the general public, and
worse stilf that accident could have been prevented,
Evaluate each project phase for safety
Planning for safety is @ continual process. As @ project progresses,
job safety task analysis should be performed to make sure that
the appropriate work and safety equipment is on hand so that
Workers aren't tempted to make do with what may be inadequate
equipment or take chances that wll endanger their safety. The
analysis should include the specific aspects of the wark at hand,
identitication of potential exposures, controls to eliminate the
exposures and the necessary safely equipment to perform the
work properly. The anaiysis should be submitted by the supervisor
before the start of work and reviewed by the project manager or
superintendent along with the supervisor. Supervisors should
review it withthe crew beforehand. All subcontractors should
follow this procedure.
‘Make safety an everyday topic
Weekly toolbox safety talks are a common way to remind workers
about safety procedures and to address concerns. But safety
should be an everyday topic, When foremen gather workers at the
beginning ofa shift to talk about the day’s work, they should
review the hazards involved and the safety controls, and make
sure that the workers have the right protective gear and that all
safety concerns are addressed, If the ob changes during the day,
construction managers ot contractors. should review the changes
in terms of safety. Weekly meetings with superintendents and.
subcontractor field management personnel to discuss
production-related topics should include a review of any
accidents, near misses or safety lapses as well as safety issues
related to the coming work.
Regular, planned field safety inspections can help solve a host of
issues while also improving safety. Regular inspections are
probably the most effective management tool for dealing with the
basic root causes of accidents, such as worn equipment,
‘misplaced tools or equipment or unsafe actions by workers,
Review accidents and noar misses
Companies should start withthe mindset that accidents are not,
Inevitable. In the event that there is an accident, the facts and
circumstances should be reviewed to identify root causes so that
corrective action can be taken and future incidents can be
prevented, The same attention should be paid to near misses that
had the potential o become serious accidents. Regular accident
review meetings between field managers and executives send a
clear message that safety should be paramount,
To help manage safety, each project executve should be provided
detailed loss runs and claim information. Project executives
should participate in claims review meetings with insurers to get
first-hand information on the claims in their projects. This helps to
make sure the project manager understands the financial
implications associated with accidents on the projects as well as
the impact on the company's insurance costs,
Work with your insurer and risk management experts,
Proactive companies take a collaborative approach to safety with
risk management experts and thei insurers at every step of the
project. Companies should look to their insurers as a resource
with substantive expertise in risk management, engineering
protocols and procedures to help make their own safety efforts
‘even more robust, Risk engineers may bring a new set of eyes to a
project and can help identity issues that may be overlooked. This,
‘may occur because the compary is focusing on major hazards
and overlooking lesser ones, An insurer can bring insights learned
{rom different industries and different regions of the country
‘They can identify best practices for projects in different areas and
‘expand on best aractices which might be considered,
rsp
eect
accidents, such as
rere TS
Insurers should be looked on to assess tsk in projects and in the
‘company’s ongoing operations. To find the right carier,
construction companies should look for insurers with deep
‘expertise in their industry as well as recognized financial strength,
As part of an overall program, by working with their insurers,
construction companies can save lives, reduce accidents and
lower the costs associated with injuries and delays. strong
safety culture helps to manage not only insurance costs but also
the expenses a company would have to bear itself.BUILDING A PROACTIVE SAFETY CULTURE IN THE CONSTRUCTION INDUSTRY
Toward zero injuries
When a construction company succeeds in building a strong
culture of safety, it becomes a core value for every employee. A
strong safety culture burishes the company's reputation, which is
‘one of the most valuable assets for any business, and plays an
essential role in its long-term success. A safer company suffers
fewer losses, enjoys lower costs, becomes a more competitive
bidder and makes it more attractive to potential clients and
insurers. But safety isa job that never ends. The construction
industry is alvays adopting new methods, new equipment and
‘new machinery, Safety has to continually adapt to the new ways
that workers are performing their jobs. Al the end of the day, every
company wants every worker to go home safe at night. The
ultimate goal should be zero injures.
By partnering with the right insurer, companies can move closer
to that goal,
‘ABOUT THE AUTHORS:
George Cesarinl is Vice President of Risk Engineexing for ACE
‘onstruction. Mr, Cesarini joined ACE USA in June 2008. In his role
he overseas and manages construction risk control. Previously he
ent 14 years ata large global
regional construction risk management postion. Prior to entering
the insurance industry in 1991, Mr, Cesarin’ worked in construction
field operations for ten years as a field engineer and construction
superintencent in both the heavy highway and building construction
eld several
market
Gooftrey Hall is Serior Vice President, ACE Construction, Based in
New York Cty, Mr. Hall's responsible for leading the domestic
jorwrting strategies of ACE USA's Primary Construction Casually
Group of ACE's Casualty Risk Division. Mr Hall manages a
han 15%
sd to addressing the unique insurance needs of builders,
countrywide team of more
struction professionals
dedicate
ntrac
Fs, Mr Hall has more than 25 years of diverse
experience in the insurance indi
Matthew Kupiecis Assistant Vice President of Risk Enginecring for
ACE Construction. In his role Mi. Kupiec, manages and coordinates
risk control services covering the Midwest and West regions for the
business unit, Prior to joining ACE USA in 2007, Mr, Kupiec worked
fora large global caner, asa Site Safety Manager for a large bridge
and tunnel projact as well as a Risk Engineer. Prior to his wos
insurance industry, Mr Kupiec worked as a Site Safety Manager for
a heavy highway contractor in New York State and served in the
United States Marine Corps.
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