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    Radio Trailer Analysis - Arquam

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    Stacy Jackson
    The document analyzes the key elements of a radio advertisement for a new iPhone release by Apple. It examines the target audience, tone of voice used, inclusion or exclusion of sound effects and ambient noise, use of music, number of music tracks, sound levels, length of the advertisement, and common conventions. The advertisement targets those aged 16-30, uses an upbeat tone of voice and music bed, has consistent sound levels and a length of 21 seconds, with the goal of informing listeners about the new iPhone release details in an engaging way adherent to standard radio advertisement conventions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Radio Trailer Analysis - Arquam

    Uploaded by

    Stacy Jackson
    38 views2 pages
    The document analyzes the key elements of a radio advertisement for a new iPhone release by Apple. It examines the target audience, tone of voice used, inclusion or exclusion of sound effects and ambient noise, use of music, number of music tracks, sound levels, length of the advertisement, and common conventions. The advertisement targets those aged 16-30, uses an upbeat tone of voice and music bed, has consistent sound levels and a length of 21 seconds, with the goal of informing listeners about the new iPhone release details in an engaging way adherent to standard radio advertisement conventions.

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    Radio trailer analysis - iphone - arquam

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    The document analyzes the key elements of a radio advertisement for a new iPhone release by Apple. It examines the target audience, tone of voice used, inclusion or exclusion of sound effects and ambient noise, use of music, number of music tracks, sound levels, length of the advertisement, and common conventions. The advertisement targets those aged 16-30, uses an upbeat tone of voice and music bed, has consistent sound levels and a length of 21 seconds, with the goal of informing listeners about the new iPhone release details in an engaging way adherent to standard radio advertisement conventions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views2 pages

    Radio Trailer Analysis - Arquam

    Uploaded by

    Stacy Jackson
    The document analyzes the key elements of a radio advertisement for a new iPhone release by Apple. It examines the target audience, tone of voice used, inclusion or exclusion of sound effects and ambient noise, use of music, number of music tracks, sound levels, length of the advertisement, and common conventions. The advertisement targets those aged 16-30, uses an upbeat tone of voice and music bed, has consistent sound levels and a length of 21 seconds, with the goal of informing listeners about the new iPhone release details in an engaging way adherent to standard radio advertisement conventions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Radio Trails Analysis

    Trail for
    (station/channel)

    Target audience

    Tone of voice?

    New Iphone release Radio Advert.

    The main target audience for Capital FM radio station is from the ages of
    16-30 years old and both genders listen to this radio channel. Primarily
    people listen to Capital throughout the day as it plays usually plays all the
    new tracks in many genres such as Pop, RnB and hip hop. Capital caters
    for the younger audience that is more with the new music.
    The male voice over on the radio advert is very soothing and enthusiastic
    tone of voice so the viewers are not bored throughout the advert. Our
    voice over on the radio advert will follow the same effect. The voice over
    has a upbeat instrumental song playing over the voice over.

    Sound effects?
    (SFX)

    For this advert Apple didnt use any sound effects as so, as it was just the
    music track they had.

    Wildtrack/ambient
    sound?

    For this advert Apple did not use any background noise, as it wouldnt
    have made sense, but in our advert there will be as when we interviewed
    the vox pops you could hear the college atmosphere of the students.

    Use of music?

    Music was played from the outset and at the end the track faded out once
    the voice over finished. We will definitely include this on our radio advert
    as the audience will not be bored throughout.

    How many tracks?

    Sound levels?

    Length?

    Other notes/common
    elements/convention
    s

    One instrumental track. From start to finish.

    The sound levels throughout was very consistent as the voiceover or the
    music didnt change levels, this is a vital convention to include on a radio
    advert. For our radio advert we will aim to keep the sound levels all the
    same, because if in different parts the voice over changes pitch, the
    audience will know it is poor.
    The advert is 21 seconds long, the voice over explains the key news of
    the upcoming release of the new iPhone, such as price, date of release
    and any new features. For our radio advert we will keep the length of the
    advert between 30 seconds and 1 minute as this is the main convention of
    radio adverts. Furthermore, the voice over will also tell the audience date
    of broadcast and what the purpose of the documentary is.
    The advert was very simple but was effective at the same time as they
    used basic conventions but the way it was done such as clear voice over
    and good choice of music made the advert what it is.

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