Verka Project Final
Verka Project Final
Verka Project Final
Introduction To
The
Organization
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INTRODUCTION TO VERKA
THE PUNJAB STATE COOPERATIVE MILK PRODUCERS
FEDRATION LIMITED; The Punjab State Co-operative Milk Producers
Federation Limited (MILKFED) was established the in 1973 by Punjab Diary
Development cooperation under the Punjab Sate Co-operative Act, 1967 to
safeguard commercial interest of milk producers farmers to save them from
exploitation of middleman, with their participation in its management and to
provide quality milk and milk products to consumers at competitive rates.
First, to carry activities for promoting production, procurement and
processing of milk for the economic development of milk producers by
providing remunerative milk market to them at their door step. Second, provide
quality milk and milk products to consumers at reasonable rates.
Although the federation was registered much earlier, but it came to real
self in the year 1983 when all the milk plants Punjab Dairy Development
corporation Limited were handed over to cooperative sector and the entire State
was covered under operation Food programme to give farmers to a better deal
and our valued customers better products. Today, when we look back, Verka has
fulfilled the promise to great extent. The setup of the organization is a three tier
system, Milk Producers Cooperative Societies at the village level, Milk Union at
District level and Milk Federation as an apex body at a State level.
Milk production is a very important part of agricultural economy in the
State of Punjab. Punjab is one of smallest state in Indian Union with a total area
of 50,362 Sq. km. Dairy Farming is an old subsidiary profession in the rural
area of Punjab. Punjab is the second largest milk producing state in India,
producing 10 % of countrys milk.
Some facts about Verka:1. First Milk Plant of the State was setup at Verka near Amritsar.
2. The brand name of Milk and Milk Products was adopted as Verka.
3. The Foundation stone of Milk Plant Ludhiana was laid by Hon. S. Parkash
Singh Badal the CM of Punjab in 1970.
4. Commissioning of the Plant was done by Dairy Development Corporation in
1974.
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HISTORY
The Punjab State Verka Milk Producers Federation limited popularly
known as MILKFED Punjab came into existence in 1973 with a twin
objective:
To providing remunerative milk market to the Milk Producers in the
State by value addition and marketing of produce on one hand and
To provide technical inputs to the milk producers for enhancement of
milk production on the other hand.
Although the federation was registered much earlier, but it came to real
self in the year 1983 when all the milk plants of the erstwhile Punjab Dairy
Development Corporation Limited were handed over to Cooperative sector and
the entire State was covered under Operation Flood to give the farmers a better
deal and our valued customers better products. Today, when we look back, we
think we have fulfilled the promise to some extent. The setup of the
organization is a three-tier system, Milk Producers Cooperative Societies at the
village level, Milk Unions at District level and Federation as an Apex Body
at State level. MILKFED Punjab has continuously advanced towards its coveted
objectives well defined in its bylaws.
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Name
and
location
of
group
companies
&
products
manufacture/offered by MARKFED:Milkfed has a strong value addition base addition base though its 12
District cooperative milk producers unions and 40 chilling centers capacity of
about 15 Lac liters per day, all of whom have attained self sufficiency or are on
the thresh-old of attaining it.
1. Gurdaspur
2. Amritsar
3. Hoshiarpur
4. Jalandhar
5. Ropar
6. Ludhiana
7. Bathinda
8. Sangrur
8. Patiala
9. Firozpur
10. Faridkot
11. Bassi Pathana
12. Mohali
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NAME
OF THE 2006-07(in
2007-08(in
2008-09(in M.T)
PRODUCT
M.T)
M.T)
Ghee
356.729
412.933
505.90
Butter
140.550
291.193
83.69
WMP
382.070
195.205
58.05
SMP
245.350
402.175
583.97
Cheese
92.290
85.463
110.42
Curd
693.620
727.845
807.43
Kaju Pinni
559.00
1329.0
1746.00
Liquid Lassi
10999195
11270977
12496497
Lassi
17.189
2136.0
138333.0
Kheer
1262.0
2770.0
5814.0
52.83(%)
58.77(%)
Total
Capacity 50.38(%)
Utilized
TURNOVER:-
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The annual turnover of Milkfed which was Rs.585 crores in the year 2003-04
has hit the level of Rs.725 crores in the year 2006-07.
EQUITY PARTICIPATION:The paid-up equity of Milkfed as on 31.3.2007 was to the tune of Rs.47.15
crores which comprises of Rs.29.02 crores from the cooperative members and
balance Rs.18.13 crores from State Government.
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PARTICULARS
UNIT
02-03
03-04
04-05
05-06
06-07
CUMMU.NOS.
6643
6445
6104
6101
5989
3.79
3.76
3.56
3.63
3.60
10.01
7.45
7.81
7.82
7.78
LKG SPD
15.01
10.04
11.64
11.37
11.54
COOMU.NOS.
305
323
341
388
433
M.Ts.
517.40
444.10
400.30
430.00
500.00
M.Ts.
71743
73724
66970
66750
73577
LLPD
4.68
4.97
5.27
5.67
5.81
SALE OF SFM
LAC PKTS/BTLS
29.61
30.32
35.85
42.49
41.92
SALE OF LASSI
LAC PACKETS
10.10
10.54
12.20
16.89
19.16
SALE OF ICE-CREAM
LAC LITRES
7.63
9.17
10.23
12.18
15.61
EXPORTS
RS.IN LACS
953.52
698.17
1142.28
713.67
11.50
TURNOVER
RS.IN CRORES
670.00
585.00
653.00
682.00
725.00
FUNCTIONAL
SOCIETIES
CUMMU.NOS
MEMBERSHIP
IN LACS
FODDER SEED
SUPPLIED
CATTLE FEED SOLD
AVG..DAILY CITY
SUPPLY
MARKETING OF MILKFED:Milkfed is serving nation wide consumers through its net work of
Regional offices and strong Distribution channels. Milkfed markets a wide
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Variety of Products which include liquid milk, skimmed milk powder, whole
milk powder, infant food, ghee, butter, cheese, Lassi, SFM, Ice Cream,
Malted food Verka Vigour etc. etc. The annual turn over of Milkfed has
crossed Rs 668 crores. Verka is a brand leader in milk powders particularly
in northern eastern sectors and SMP marketed by Milkfed commands a
premium price over powders manufactured by competitors who include
multi-national as well as private trade and other Cooperative Federations
DETAILS OF OPERATIONS
(Procurement, Reception and processing)
Inauguration of plant by Punjab Minister Giani Jail Singh dated 7 May, 1973
and the plant started in 1975.
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Village Producer
Societies
Reception Dock
Quality Control
Production Department
Processing
Finished Products
SOCIETIES:The milk plant, procure milk through co-operative societies. At
the present the plant has the 751 societies. Firstly milk is collected by these
societies and then sent to the milk plant for two times, morning and evening.
The milk producers receive rate of milk from milk plant on the basis of fat.
MILK PLANT:After chilling the milk, it is sent to the milk plant, the purpose to
setup the center are that, the societies are far away from the milk plant
and milk is perishable in nature so to avoid the wastage of milk, the
chilling center were setup. Firstly milk is received in dock through
tempo in higher basis of routes. There are 3 seasons of milk - fluid,
average and lean. The lean period is during April and July and this
period supply of milk received in less quantity. The average is During
August to November and in this period the supply of milk received is
average. The flush is in winter and the milk is highly produced.
RECEPTION OF MILK:Reception of milk is done at the dock. Dock is like a station. The
milk plant has two Docks, firstly milk is reached in the huge quantity, after
this process milk is sent to the laboratory to find out fat and S.N.F. contents,
then milk cans are washed by the machines and again these cans are kept in
the carriers after this process tempo sheets are prepared. The numbers of
milk cans of buffalo and cows milk are recorded on these sheets are sent to
the societies for the information of quantity of milk.
PROCESSING:All the received is passed on to the tank lying under the weighing
bowl. Then the milk is immediately chilled and pasteurized. Pasteurization
is a process which was found by Lou Pasteur.
MARKET SERVED DOMESTIC/FOREIGN:The success of a concern lies not only in production, but also mainly in
successful marketing.
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Marketing is the process getting the right goods to the right consumers
at the right place at the right price.
In Verka Milk Plant four types of tetra packs and other products are
marked under the brand name VERKA, Milk plant is solely responsible for
the marketing of fluid milk products are marked by the Punjab state cooperative milk producers union ltd.
Return of tetra packs:Because the expiry time of tetra pack is 6 months, good packing
and fresh supply, there is no replacement of the tetra packs.
Exports
Milk union is famous all over the country and outside the country for
its quality of milk and milk products. It holds international quality
certificates ISO 9002 and IS-15000 (HACCP). Due to these certificates its
products are easily acceptable in the international market. It export Ghee to
Dubai but no any tetra pack is export.
Products Manufactured and marketed by Milk Union:Milk plant, has variety of products which are available in different
packing. Raw material for all these products is milk which procured from
milk producers.
1
Ghee
Butter
Paneer
Milk Cake
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Flavored Milk
Flavored Lassi
Mango Rassila
Kaju Pinni
Ice Cream
2.
3.
4.
5.
6.
7.
Dy.Manager (Proc.)
M.P.A.
D.H.C.C.
Production Department:-
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D.H.C.
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Foreman
Foreman
Foreman
Electrical
Refrigeration
Boiler
Foreman
Transportation
Accounts Department:A manager account is the head of this department. He is responsible for
the overall management of accounts. This section is responsible for timely
payment to all the employees of milk plant and also to the parties dealing with
it. It records all the transactions in the proper books to provide necessary
information to the authorities whenever required.
Personnel and HRD department:Production Manager & HRD Department who is assisted by
supporting staff to carry out function of this section head this section. This
section ensures compliance of labor laws, maintenance of proper records and
completion of administrative formalities for timely payments of dues to
employees. It is also responsible for maintaining cordial relationship between
workers and management.
Marketing Department:The success of concern lies not only is production but mainly in
successful marketing. Production of goods and services has no meanings
unless goods and services are exchanged profitably for money or moneys
worth. This involves the movement of goods from the manufacturers to
ultimate consumers. In bringing he producer and consumer together, certain
activities are performed which is the concern of marketing.
Marketing is a process of getting the right goods to right consumers at
the right place, at right time and prices.
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Asstt.Manager, Q.C.
Chemist
Laboratory Assistant
Helper
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Store Department:This department stores all the essential equipment and material and
stationary required in all the departments. It also keeps the records of goods
purchase and goods in stock as well as the goods the used by the particular
department. The main purpose of this section is to keep the full record of packed
material. The product is stored at clean and Cool places.
Security Department:One senior security employee, who is assisted by a team of welltrained personnel manager the security department. This department keeps
proper watch on men, money and materials while entering in and going out
of the plant.
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Ghee
Butter
Flavoured milk
Flavoured Lassi
Mango Rassila
Paneer
Milk Cake
Dahi
10 Ice Cream
11 Kaju Pinni
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GHEE (AGMARK)
BUTTER
TABLE
80.00
82.00
00.06
RM Value (Min.)
Curd % (Max)
01.50
Boudine Test
P.Value
Neg.
28.0
Fat% (Min.)
WHITE
Coliform/ml. (Max.)
Y&M (Max)/g
01.00
2.8
20
20
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STANDARD MILK
4.5
8.5
Fat
4.6
6.6
PH (Max)
6.8
Proteins
3.4
3.9
MBRT (Min)
5.00 Hrs.
Lactose
4.9
5.2
Ash
0.7
0.8
86.6
84.2
Water
Phosphates Test
Ng.
Nil
UHT MILK
FAT
4.6%
SNF
8.6%
pH
6.6
Acidity L.A.
0.130% LA
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RASEEELA
Cheese Whey %
1.65
17.0
Sugar % (Max.)
6.0
Turbidity Test
Neg.
Creaming Index
20
40
Sugar %
12-12.5
Mango Pulp%
10.00
Brix
15
3.9-4.1
LASSI
Milk Fat %
Total Solids % (By wt.)
Sugar %
3.0 to 3.4
20 - 23
12.00
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ICE CREAM
560580
38.5
13
0.25
Kulfi
0.50
F/N
Choc
42.00 38.50
3.50
3.50
0.30
0.30
14.00 16.50
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CHAPTER 2
INTRODUCTION
TO
THE TOPIC
CONSUMER PERCEPTION
Definition:The concept of customer perception does not only relate to individual
customers in consumer markets. It is also valid in business to business
situations. For example, a competitor benchmarking survey of a large industrial
supplier revealed that the market leader, although recognized for excellent
quality and service and known to be highly innovative, was perceived as
arrogant in some regions. If we take into consideration that there are about four
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other large players with a similar level of quality and innovative ideas, this
perceived arrogance could develop into a serious problem. Customers here are
well aware the main characteristics of all the offerings available at the market
are largely comparable. So they might use the development of a generation of
their own to switch to a supplier that can serve them not better or worse, but
with more responsiveness and understanding.
In general, consumer behaviour is the study of when, why, how, and
where people do or do not buy products.
Consumer behavior is the study of when, why, how, and where people do
or do not buy product. It blends elements from psychology, sociology, social
anthropology and economics. It attempts to understand the buyer decision
making process, both individually and in groups. It studies characteristics of
individual consumers such as demographics and behavioral variables in an
attempt to understand people's wants. It also tries to assess influences on the
consumer from groups such as family, friends, reference groups, and society in
general.
Customer behavior study is based on consumer buying behavior, with the
customer playing the three distinct roles of user, payer and buyer. Relationship
marketing is an influential asset for customer behavior analysis as it has a keen
interest in the re-discovery of the true meaning of marketing through the reaffirmation of the importance of the customer or buyer. A greater importance is
also placed on consumer retention, customer relationship management,
personalization, customization and one-to-one marketing. Social functions can
be categorized into social choice and welfare functions.
In todays globalizing economy competition is getting more and fiercer.
That means it becomes more difficult for products and services to differentiate
themselves from other offerings than ever before. Not only is the number of
competitive offerings rising due to globalization of production, sourcing,
logistics and access to information. Many products and services face new
competition from substitutes and from completely new offerings or bundles
from industry outsiders. Since product differences are closed at an increasing
speed and many companies try to win the battle for customers by price
reductions, products and services tend to become commodities.
On the other hand, customer behavior becomes more hybrid. On one
hand, customers are increasingly price sensitive searching for bargains at
marketplaces like eBay or buying their groceries at discount markets. On the
other hand they enjoy branded and luxury goods. One and the same person may
plan a weekend trip with a no-frills airline and a stay at a five-star-hotel.
In the result, customers have a wider choice of often less distinguishable
products and they are much better informed. For many offerings the balance of
power shifts towards the customer. Customers are widely aware of their greater
power, which raises their expectations on how companies should care for them.
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The degree to which the customer feels the actual marketing campaign
addresses the most important issues
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Stages of the Consumer Buying Process:Six Stages to the Consumer Buying Decision Process (For complex
decisions). Actual purchasing is only one stage of the process. Not all decision
processes lead to a purchase. All consumer decisions do not always include all 6
stages, determined by the degree of complexity:1. Problem Recognition (awareness of need):Difference between the desired state and the actual condition,
deficit in assortment of products, hunger-food. Hunger stimulates your
need to eat. Can be stimulated by the marketer through product
information--did not know you were deficient? I.E., see a commercial
for a new pair of shoes, stimulates your recognition that you need a new
pair of shoes.
2. Information search:o Internal search, memory.
o
Chinese food
Indian food
burger king
3. Evaluation of Alternatives:Need to establish criteria for evaluation, features the buyer wants or does
not want. Rank/weight alternatives or resume search. May decide that you
want to eat something spicy, Indian gets highest rank etc.
If not satisfied with your choice then returns to the search phase. Can you
think of another restaurant? Look in the yellow pages etc. Information from
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Types of Consumer Buying Behaviour:Types of consumer buying behaviour are determined by:
Economic risk
Categories that Affect the Consumer Buying Decision Process:A consumer, making a purchase decision will be affected by the following
three factors:
1. Personal
2. Psychological
3. Social .
Personal Factors:Demographic Factors:-Sex, Race, Age etc.Who in the family is responsible
for the decision making? Young people purchase things for different reasons
than older people.
Psychological factors
Psychological factors include:
Actions are effected by a set of motives, not just one. If marketers can
identify motives then they can better develop a marketing mix.
MASLOW hierarchy of needs!!
o
o
Physiological
Safety
Esteem
Self Actualization
Perception:-
Attitudes:-
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Personality:-
All the internal traits and behaviours that make a person unique,
uniqueness arrives from a person's heredity and personal experience.
Examples include:
o
o
Workaholics
Compulsiveness
Self confidence
Friendliness
Adaptability
Ambitiousness
Dogmatism
Authoritarianism
Introversion
Extroversion
Aggressiveness
Competitiveness.
Traits affect the way people behave. Marketers try to match the store
image to the perceived image of their customers.
Social Factors:Consumer wants, learning, motives etc. are influenced by opinion leaders,
person's family, reference groups, social class and culture.
Roles and Family Influences-Family is the most basic group a person belongs to. Marketers must
understand:
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o
o
family roles and preferences are the model for children's future
family (can reject/alter/etc)
Reference Groups-Individual identifies with the group to the extent that he takes on
many of the values, attitudes or behaviours of the group members.
Families, friends, sororities, civic and professional organizations.
Any group that has a positive or negative influence on a persons attitude
and behavior.
Social Class:Social class determines to some extent, the types, quality, and
quantity of products that a person buys or uses. Lower class people tend
to stay close to home when shopping; do not engage in much repurchase
information gathering.
Family, reference groups and social classes are all social
influences on consumer behavior. All operate within a larger culture.
Culture and Sub-culture:Culture refers to the set of values, ideas, and attitudes that are
accepted by a homogenous group of people and transmitted to the next
generation.
Culture also determines what is acceptable with product
advertising. Culture determines what people wear, eat, reside and travel.
Cultural values in the US are good health, education, individualism and
freedom. Culture affects what people buy, how they buy and when they
buy.
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This bond results from effective one-on-one communication, mutuallybeneficial interaction, the company's genuine interest and involvement in the
customer's life and lifestyle, a combination of customer allegiance and company
advocacy, and a shared sense of purpose.
Customer loyalty develops from personal relationships and trust between
the company and the customer over time. This includes keeping customers
involved throughout the product lifecycle as well as developing products and/or
services to meet changing customer needs and desires.
AWARENESS:The art of earning customer "share-of-mind" involves creating an
impression of personal identification with the company's products and/or
services.
generation,
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Concept & Need for Studying Consumer Behavior:Consumer behavior can be said to be the study of how individual make
decision on how to spend their available resources (time, money, effort) on
various consumption related items. This simple definition of consumer behavior
tells the markets to resolve every activity around the ultimate consumers &
gauge their behavior by specially focusing on:
the decision making process of the customers. The decision making process
identifies the number of people who are involve in this process & describes a
role to them like users, decides, influences & buyers.
It is believed that consumers or customers make purchase decision on the
basis of receipt of a small number of selectivity chosen pieces of information.
Thus it will be very important to understand what & how mush them to evaluate
the goods & services offerings.
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Customer Expectation:Customer expectation through look realistic is very often build upon on a
very high platform. Then the quality of the product or services may not match
the expectation. This again will affect the consumer satisfaction level.
So as to reduce the level of dissatisfaction among the customers, the
marketing decision maker could adopt approaches wherein he can classify
market in relation to the degree of opportunity to deliver customer satisfaction.
He could establish itself common factors & them evaluate each market
opportunity against these. The most probable factors which influence
consumers behaviours are:
Market size
>
>
Stability of demand
>
purchase decision
>
Consumer emphasis & the due importance given to the quality aspect
>
>
The level of competition (inclusive of both existing & potential
competitors)
>
Customer Focus:Many companies today have a customer focus (or customer orientation).
This implies that the company focuses its activities and products on consumer
demands. Generally there are three ways of doing this: the customer driven
approach, the sense of identifying market changes and the product innovation
approach.
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In the consumer driven approach, consumer wants are the drivers of all
strategic marketing decision. No strategy is pursued until it passes the test of
consumer research. Every aspect of a market offering, including the nature of
the product itself, is driven by the needs of potential customers. The starting
point is always consumer. The rationale for this approach is that there is no
point spending R&D funds developing products that people will not buy.
History attested to many products that were commercial failure in spite of being
technological breakthroughs.
Customer Loyalty:It takes a lot less money to increase your retention of current than to
find new ones but I know I dont give it as much effort as I should because it
does take a lot of energy and effort.
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CHAPTER 3
SCOPE AND
OBJECTIVE OF THE
STUDY
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a.
b.
c.
products.
d.
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CHAPTER 4
RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
Research refers to a search for knowledge. This research defines the
problems of retailers and perception of citizens.
Research comprises defining and redefining problems, formulating
hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the
conclusions to determine weather they fit the formulating hypothesis.
It presents the research design, sampling procedure, tools of
investigation, collection of data and the limitations of the study.
RESEARCH DESIGN:A descriptive research design will be used for the present study. Since
the study is not to find relationship between various factors but to draw
inferences about causation. The design will be used to produce a picture of the
factors which affect retailers and consumers to purchase the product.
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DATA COLLECTION
Sources of Data Collection:
Primary data: - Primary data will be obtained through questionnaire.
The questionnaire is designed keeping in view the objectives of the
study.
Technique:
Non-probability:
Convenience
sampling
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CHAPTER 5
DATA ANALYSIS
AND
INTERPRETATION
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No
TABLE 1.1
Attribute
Number of Respondents
Yes
100
No
Total
100
FIGURE 1.1
No of respondents
120
100%
100
80
60
40
20
0%
0
Yes
No
Nestle (
Amul (
Wonder (
Rajat (
Uttam (
Others ________________________
TABLE 2.1
Company
No. of Respondents
Verka
70
Nestle
Amul
Wonder
Rajat
Uttam
Total
100
Figure 2.1
.
INTERPRETATION: - It is clear from the figure that people prefer
Verka more than others companies. 70% consumers use the products of
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Verka on first number because they think that the products of Verkas
are fresh and it is a local company. Only 9% are the consumers of
nestle, 7% are the consumers prefer Amul on first number. Only 4.9%
consumers use wonder, rajat and Uttam on first number.
Flavoured Lassi (
Mango Rassila ( )
Curd (
Cheese (
Kheer (
Kaju Pinni (
)
)
TABLE 3.1
Name of the product
Flavored milk
22
Flavored lassi
15
Mango Rassila
16
Curd
15
Cheese
Kheer
Kaju Pinni
12
Total
100
FIGURE 3.1
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Once in a month (
Occasionally (
)
TABLE 4.1
Consumption
No. of respondents
Once in a week
60
Once in a month
27
Occasionally
Total
100
FIGURE 4.1
more than once in a week, 2 consumers purchase the milk products once in a
month, 27 consumers purchase the milk products more than once in a month
and 4 consumers purchase the milk products occasionally.
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0-10
10-20 (
20-30 (
above 30(
TABLE 5.1
Quantity of tetra packs
No. of respondents
0-10
10-20
18
20-30
70
Above 30
Total
100
FIGURE 5.1
Quality (
)
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Taste (
Brand (
TABLE 6.1
Factors
No. of respondents
Price
22
Quality
45
Taste
18
Brand
15
Total
100
FIGURE 6.1
Q7 How much are you satisfied with the use of Verka milk products?
Very satisfied (
Neutral
Satisfied
)
Dissatisfied
)
(
TABLE 7.1
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Satisfaction Level
No. of respondents
Very Satisfied
24
Satisfied
66
Neutral
Dissatisfied
Total
100
FIGURE 7.1
CHAPTER 6
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FINDINGS
OF
THE STUDY
Most of the consumers are satisfied with the use of Verka product.
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CHAPTER 7
RECOMMENDATIONS
AND
SUGGESTIONS
SUGGESTIONS AND RECOMMENDATIONS:This chapter presents the recommendations or suggestions, these are: -
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The company should focus on the quality and also maintain it.
CHAPTER 8
CONCLUSION
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CONCLUSION
Based on the detailed analysis and interpretation (done in previous
chapter) of the data collected, this chapter presents a summary of the research
through the following conclusions related to the area of study:
Verka has good brand image. Other brands like Nestle, Amul are lower
than the Verka. Consumers prefer Verka more than other brands because
it is a local company.
There are 66 respondents who are satisfied with the use of products.
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Consumers use Verka products daily, weekly and monthly. But there are
rare consumers who use these products occasionally.
CHAPTER 8
LIMITATIONS
OF THE STUDY
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1.
2.
3.
Most of the respondents were busy with their own routine and they
have no or less time to fill up the questionnaire.
4.
Some of the units in the sample may not be the true representatives of
the population.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
Sexena, Rajjan, Marketing Management, 1st ed., Tata McGraw hill, 1997.
Sharma, R.K & Gupta, S.K, Management Accounting, 7th ed., Kalyani
Publishers, 1996.
Jain, S.P & Narang, K.L, Basic Accounting, 1 st ed., Kalyani Publishers,
1996.
WEBSITES:http://www.milkfed.nic.in/mark.htm
http://www.verkafoods.com/home.htm
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ANNEXURE
QUESTIONNAIRE
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Q1
Q2
( )
No
( )
Nestle (
Amul (
Wonder (
Rajat (
Uttam (
Others ________________________
Q3
Flavoured lassi (
Mango Rassila (
Curd
Cheese
Kheer
Kaju Pinni (
Q4
)
)
__________________________
Once in a month (
Occasionally (
Q5
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0-10
10-20 (
20-30 (
above 30(
Q7
Q9
Price (
Quality (
Taste (
Brand (
)
)
How much are you satisfied with verka s products mentioned below?
Very satisfied (
Neutral
satisfied
)
dissatisfied
)
(
Personal information
Name_______________________Address__________________________
Ph.No. _______________
Thanks for sparing few minutes to fill the Questionnaire.
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