1) The document discusses two music videos - "If I Were A Boy" by Beyonce and "Uptown Funk" by Bruno Mars - in the context of representations, audiences, and media language.
2) It analyzes how each video portrays issues like gender, sexuality, race, and objectification in the context of contemporary topics like consumerism and celebrity culture.
3) Key theoretical frameworks discussed include representations, audiences and how they make meaning, and media language conventions used in the videos like editing, camerawork, and mise-en-scene.
1) The document discusses two music videos - "If I Were A Boy" by Beyonce and "Uptown Funk" by Bruno Mars - in the context of representations, audiences, and media language.
2) It analyzes how each video portrays issues like gender, sexuality, race, and objectification in the context of contemporary topics like consumerism and celebrity culture.
3) Key theoretical frameworks discussed include representations, audiences and how they make meaning, and media language conventions used in the videos like editing, camerawork, and mise-en-scene.
1) The document discusses two music videos - "If I Were A Boy" by Beyonce and "Uptown Funk" by Bruno Mars - in the context of representations, audiences, and media language.
2) It analyzes how each video portrays issues like gender, sexuality, race, and objectification in the context of contemporary topics like consumerism and celebrity culture.
3) Key theoretical frameworks discussed include representations, audiences and how they make meaning, and media language conventions used in the videos like editing, camerawork, and mise-en-scene.
1) The document discusses two music videos - "If I Were A Boy" by Beyonce and "Uptown Funk" by Bruno Mars - in the context of representations, audiences, and media language.
2) It analyzes how each video portrays issues like gender, sexuality, race, and objectification in the context of contemporary topics like consumerism and celebrity culture.
3) Key theoretical frameworks discussed include representations, audiences and how they make meaning, and media language conventions used in the videos like editing, camerawork, and mise-en-scene.
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AO1 Demonstrate knowledge and understanding of:
GCSE Media Studies – Paper 2 Music • the theoretical framework of media
• contexts of media and their influence on media Music Videos – Set Texts = If I products and processes. Were A Boy and Uptown Funk AO2 Analyse media products using the theoretical framework Theoretical Framework: Representations of media, including in relation to their contexts, to make judgements and draw conclusions. Consider – the version of reality that is shown/ stereotypes/ under-representation/ messages and values conveyed/ how the values relate to the Theoretical Framework: Audiences contexts Audiences ‘read’ media texts in different ways. Audience might Beyonce – issues of gender/ masculinity, misogyny, read music videos differently depending on their background disparity of privilege, stereotypes (gender, sexuality, ethnicity, nationality, age, musical taste, Uptown Funk – objectification of women, fandom, peers etc) stereotypical macho bravado, irony, self-mocking Popular music can contribute to the creation of an identity via Both – heterosexual love represented as the norm. fandom groups, sense of belonging, identification with performer, Both – attractive people are represented as young, characters, issues, outsider / non-mainstream identity etc thin and able- bodied Blumler and Katz – Uses and Gratifications : Identity, Social Interaction, Diversion, Information – audiences turn to the media to fulfil different needs. Consider how these needs might be fulfilled by the music videos Media Contexts: cultural, social Contemporary context topics: Consumerism (We express ourselves in our STUDY consumer choices, including clothing and lifestyles - artists display their Theoretical Framework: Media Language Media Language consumerism in the videos and encourage audiences to do the same) / Conventions: direct address, performance, narrative, close up, editing Representations celebrity culture (Central key performer to promote song and their pace, expressive camera work, setting to convey meaning, hybridity, Audience celebrity)/ gender (If I Were A Boy - Explicitly feminist message about the intertextuality, disjointed narrative Social/Cultural mistreatment of women in relationships. Uptown Funk - more traditional Media Language analysis of: sound, camera, editing, mise en scene contexts representation of women as sex objects - some changing attitudes in the Genre theory: Neale = repetition and difference/ genres are specific to male representations ( eg in barbers)) / sexuality (under-representation – their time of creation and change over time relationships of heterosexual) / multiculturalism (Both videos reflect Comparisons between the two videos multiculturalism in their ethnic/ racial mix)