Product Services and Experiences

Download as ppt, pdf, or txt
Download as ppt, pdf, or txt
You are on page 1of 19
At a glance
Powered by AI
The presentation discusses the different types of products like tangible goods such as toothpaste, soap, food items, computers etc. and intangible services like those provided by doctors, barbers, bankers etc. It also talks about how customers are buying experiences along with products and services when they purchase from companies.

The presentation mentions that products can be tangible like toothpaste, soap, food items, computers, mobiles, automobiles etc. or intangible services provided by doctors, barbers, cobblers, lawyers, banks, hotels, airlines etc.

Some of the examples of services mentioned are banking, airlines, railways, wireless communication and home repair services.

06/17/16

Presentation

page 1

06/17/16

Presentation

page 2

Prepared by;
KHURRAMIQBAL
UMAIRISLAM
FAHEEMAHMAD
SAMEENAYAQOOB
ASMABATOOL
UZMABEGUM

06/17/16

Presentation

page 3

Product
Services
Experience

06/17/16

Presentation

page 4

Product
Product is anything that can be
offered in a market for attention,
acquisition, use, or consumption
that might satisfy a need or want.

06/17/16

Presentation

page 5

Products may be
Tangible
oTooth paste
oSoap
oFood items
oComputer
oMobile
oAutomobiles etc.

06/17/16

Presentation

page 6

Products may be
Intangible

oServicesof
doctors,barber,
cobbler,lawyeretc
oBanking,hotel,
airline,wireless
communicationetc

06/17/16

Presentation

page 7

Special attention to services


These are intangible consists of
Activities
Benefits
Satisfactions.

06/17/16

Presentation

page 8

Special attention to services


For examples
Banking sectors
Airline
Railway
Wireless communication
Home-repair services.

06/17/16

Presentation

page 9

Services
Any activity or benefit that one
party can offer to another that is
an essentially intangible and does
not result in the ownership of any
thing.

06/17/16

Presentation

page 10

Customer are really buying much more than just


products and services.
They buy

Experience

06/17/16

Presentation

page 11

At Kingfisher, a flight is not a journey between


two airports but an experience of a life time.

Experience
06/17/16

Presentation

page 12

Why customers are too much satisfy with


Kingfisher
The reasons are..

06/17/16

Presentation

page 13

Why customers are too much satisfy with


Kingfisher
The reasons are..
oAs soon as passengers get off their vehicle,
a servant arrives and help the guests with
their luggage and takes them to check in
counter.
oIt is ensured that a guest does not have to
wait for long in the check-in queue.
oA helpful friendly and courteous lady
smilingly help her guest.
06/17/16

Presentation

page 14

oAs for as possible all the special request of the guest


are taken care of that too with pleasure.
oThe food that is serve on the air craft is amazing.
oSpecial attention is paid to the taste and quality of the
cooking.
oOnline services are also provided.

06/17/16

Presentation

page 15

A delighted guest puts it


KINGFISHER offers complete entertainment-I
did not get a chance to get bored

06/17/16

Presentation

page 16

Experience
Experiences represent what
buying the product or service will
do for the customer

06/17/16

Presentation

page 17

I Hope that this presentation has tought you


a thing or two.
Any questions?

06/17/16

Presentation

page 18

06/17/16

Presentation

page 19

You might also like