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    Principles of Marketing DLP

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    Mylene B. Alejandro-Gazzingan
    This document contains a semi-detailed lesson plan for a Principles of Marketing class in Grade 11 at Rang-Ayan National High School in Ilagan City, Philippines. The lesson plan aims to (1) define traditional marketing approaches, (2) reflect on the importance of marketing campaigns, and (3) have students create a short example of a marketing approach. Students will participate in group activities to identify traditional marketing in pictures and analyze different approaches. They will then work in groups to create their own marketing approach example, which will be evaluated based on performance, impact, and teamwork. An assignment is given to define the goals of marketing.

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    Principles of Marketing DLP

    Uploaded by

    Mylene B. Alejandro-Gazzingan
    1K views2 pages
    This document contains a semi-detailed lesson plan for a Principles of Marketing class in Grade 11 at Rang-Ayan National High School in Ilagan City, Philippines. The lesson plan aims to (1) define traditional marketing approaches, (2) reflect on the importance of marketing campaigns, and (3) have students create a short example of a marketing approach. Students will participate in group activities to identify traditional marketing in pictures and analyze different approaches. They will then work in groups to create their own marketing approach example, which will be evaluated based on performance, impact, and teamwork. An assignment is given to define the goals of marketing.

    Original Description:

    Traditional Marketing Approaches and Marketing Campaign

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    This document contains a semi-detailed lesson plan for a Principles of Marketing class in Grade 11 at Rang-Ayan National High School in Ilagan City, Philippines. The lesson plan aims to (1) define traditional marketing approaches, (2) reflect on the importance of marketing campaigns, and (3) have students create a short example of a marketing approach. Students will participate in group activities to identify traditional marketing in pictures and analyze different approaches. They will then work in groups to create their own marketing approach example, which will be evaluated based on performance, impact, and teamwork. An assignment is given to define the goals of marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    Principles of Marketing DLP

    Uploaded by

    Mylene B. Alejandro-Gazzingan
    This document contains a semi-detailed lesson plan for a Principles of Marketing class in Grade 11 at Rang-Ayan National High School in Ilagan City, Philippines. The lesson plan aims to (1) define traditional marketing approaches, (2) reflect on the importance of marketing campaigns, and (3) have students create a short example of a marketing approach. Students will participate in group activities to identify traditional marketing in pictures and analyze different approaches. They will then work in groups to create their own marketing approach example, which will be evaluated based on performance, impact, and teamwork. An assignment is given to define the goals of marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Republic of the Philippines

    Department of Education
    Region 02
    Schools Division of the City of Ilagan
    RANG-AYAN NATIONAL HIGH SCHOOL
    SENIOR HIGH SCHOOL
    City of Ilagan

    Semi - Detailed Lesson Plan


    Principles of Marketing
    Grade - 11

    I. Objectives
    At the end of the lesson the students are able to:
    a) Define and identify the different traditional marketing approaches;
    b) Reflect on the importance of marketing campaign in the business sectors;
    c) Create a short example of marketing approaches.

    II. Subject Matter


    Topic: Traditional Marketing Approaches and Marketing Campaign
    Materials: Laptop, Chalk Board, Pictures
    References:

    III. Procedure
    i. Motivation
     (Group activity)
     Students will be group into five
     Each group will have cut papers to arrange
     A group representative will prepare a short description or
    understanding about the picture

    ii. Lesson Proper


     Define Traditional Marketing
     Identify the different kinds of marketing approaches
     Site examples of traditional approaches that you have encountered
     Define Marketing campaign and its importance
    iii. Abstraction
     Allow students to analyze the different traditional marketing
    approaches and the impact of marketing campaign in the marketing
    industry
    iv. Application
     Student will be group into five
     Each group will create their own example of marketing approaches
    advertising a certain product.
    Criteria
    Performance 40 %
    Impact 40%
    Team work 20%
    TOTAL 100%

    v. Assessment
     Different Pictures will be posted in the screen or 3 seconds
     The task is to identify the kind of marketing approach used in the
    advertisements

    IV. ASSIGNMENT
    1. What are the Goals of Marketing?

    Prepared by:

    ROM JOHN A. GAZZINGAN


    SHS - TEACHER

    Checked by:

    EVELYN A. SERQUINA
    SHS - COORDINATOR

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