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    Website Rankings: Search Engine Optimization (SEO)

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    Website Rankings: Search Engine Optimization (SEO)

    Uploaded by

    suranjit69
    22 views9 pages

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    Website Rankings

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    © Attribution Non-Commercial (BY-NC)

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    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    22 views9 pages

    Website Rankings: Search Engine Optimization (SEO)

    Uploaded by

    suranjit69

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Website Rankings

    Search Engine Optimization (SEO)

    © Omkar Realtors & Developers Pvt. Ltd.


    Search engine optimization (SEO) is the process of improving
    the visibility of a web site or a web page in search engines via
    the "natural" or un-paid ("organic" or "algorithmic") search
    results. This gives a web site web presence.

    SEO Tools :
     Keyword Grader, Page Grader & Link Grader provide insights and
    tips to create keyword rich content that improves search rankings and
    increases qualified traffic and leads.
    Who ranks wesites ?
     moz rankings are the authority in the world of search engine optimization.
     SEOmoz provides companies and individuals around the world with online
    tools and tutorials to help with their Internet marketing and search engine
    optimization needs.
     There are many companies providing these services but most of them
    depend on moz rankings
    © Omkar Realtors & Developers Pvt. Ltd.
    What criteria do they rank a website on ?

    © Omkar Realtors & Developers Pvt. Ltd.


     Detailed List of Parameters :
    http://www.seomoz.org/article/search-ranking-factors#ranking-fa
    ctors
     List of SEO Consultants, Experts, Firms & Service Providers :
    http://www.seomoz.org/marketplace/companies/recommended

    Some useful tools by moz :

     Trifecta -
    Measures metrics to estimate the relative popularity and
    importance of Page, Blog or Domain.
     Term Target -
    Helps determine how targeted a particular page is for a specified
    keyword by analyzing a variety of factors.
     For other tools both free & charged :
    © Omkar Realtors & Developers Pvt. Ltd.
    http://www.seomoz.org/tools
    Website Grader by
    It is an online tool available to measure key features
    of the website. Scores based on -
    a) Number of inbound links
    b) Grades on company’s blog, presence on Twitter, Google
    buzz, RSS feed and Del.icio.us
    c) Relative score on traffic on the website
    d) Google indexed pages
    e) Readability level
    f) Heading & Image Summary

    © Omkar Realtors & Developers Pvt. Ltd.


    For Example: VFC scores in comparison with its
    top 3 competitors, Levi’s, GAP and NIKE:

    © Omkar Realtors & Developers Pvt. Ltd.


    Lodha Vs Lavasa

    © Omkar Realtors & Developers Pvt. Ltd.


    Link to view the whole analysis :
     http://www.opensiteexplorer.org/www.lodhagroup.com/htt
    p%253A%252F%252Fwww.lavasa.com/a!comparison?an
    ything[]=www.lodhagroup.com&anything[]=http://www.l
    avasa.com&anything[]=
    a!comparison
     Terms :
     Page Authority - Predicts this page's ranking potential in the search
    engines based on an algorithmic combination of all link metrics.
    Page Authority scores are on a 100-point, logarithmic scale.
     Domain Authority - Predicts this domain's ranking potential in the
    search engines based on an algorithmic combination of all link metrics.
    Domain Authority scores are on a 100-point, logarithmic scale.

    © Omkar Realtors & Developers Pvt. Ltd.


    Top Of The Line Real Estate Websites
    Global :
    a) http://www.lanikaiproperties.com/
    b) http://www.utahluxury.com/
    c) http://www.bellingham-realestate.net/
    d) http://www.batico.be/

     National :
    Website Developer
    a) http://www.lavasa.com - http://www.lkdigi.com/
    b) http://www.lodhagroup.com -http://www.lkdigi.com/
    c) http://www.unitechgroup.com/ -© Unitech Group
    d) http://www.dlf.in -© Copyright DLF Limited
    © Omkar Realtors & Developers Pvt. Ltd.

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