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Don't Sell What You Make, Sell What They Want.: - Manujanshu Pal

The document discusses different types of retailers based on three factors: amount of service provided, product line carried, and relative prices. It outlines the characteristics of specialty stores, department stores, supermarkets, discount stores, off-price retailers, factory outlets, warehouse clubs, chain stores, franchises, and various forms of non-store retailing such as e-tailing, catalog retailing, and direct selling.

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Manujanshu Pal
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234 views10 pages

Don't Sell What You Make, Sell What They Want.: - Manujanshu Pal

The document discusses different types of retailers based on three factors: amount of service provided, product line carried, and relative prices. It outlines the characteristics of specialty stores, department stores, supermarkets, discount stores, off-price retailers, factory outlets, warehouse clubs, chain stores, franchises, and various forms of non-store retailing such as e-tailing, catalog retailing, and direct selling.

Uploaded by

Manujanshu Pal
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
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Don’t sell what you make,

Sell what they want.


- Manujanshu Pal
Types of Retailers

Retailing

All activities involved in selling goods or services directly to final


customer for their personal, non business use.

Retailer

Business whose sales come primarily from retailing.


Types
Types of
of
Retailers
Retailers

Organiz
ational

Relative Amount
prices of Service

Product
Line
Amount of Service

Self Service

Limited Service

Full Services
Product Line

Specialty Store
A retail store that carries a narrow product line with a deep
assortment within that line.
Talwakars, Planet M, Borders.
Department Store
A retail organization that carries a wide variety of product
lines – typically clothing, home furnishing etc.; each line is
operated as a separate department managed by specialist
buyers or merchandisers.
Shoppers Stop.
Supermarket
Large ,low cost, low margin, high volume, self service store that
carries a wide variety of food, laundry and household products.
Jain Hypermarket, Wal Mart
Relative Prices

Discount Store
A retail institution that sells standard merchandise at lower prices by
accepting lower margins and selling at higher volume.
Meena Bazar, Chermas.

Off – Price Retailer


Retailer that buys at less than regular wholesale prices and sells at
less than retail.

Independent off- price retailer


Off – price retailer that is either owned and run by entrepreneurs or is
a division of a larger retail corporation.
Relative Prices

Factory Outlet
Off – price retailing operation that is owned and operated by a
manufacturer and that normally carries the manufacturer’s surplus,
discontinued or irregular products.
Reebok, Provogue.

Warehouse Club
Off – price retailer that sells a limited selection of brand- name grocery
items, appliances, clothing, and a hodge-podge of other goods at deep
discounts to members who pay annual membership fees.
Organization

Chain Stores
Two or more outlets that are owned and controlled in common, have
central buying and merchandising, and sell similar lines of merchandise.

Franchise
A contractual association between manufacturer, wholesaler, or service
organization and independent businesspeople who buy the right to own
and operate one or more units in the franchise system.
Mc Donalds.
Non Store

e – tailing
Catalog Retailing
Direct selling
TV Home shopping
Vending Machines
Freestanding Sites
Than Q?

Intelligent questions are always appreciated

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