A Project On Bail Kohlu Mastured Oil in Market
A Project On Bail Kohlu Mastured Oil in Market
A Project On Bail Kohlu Mastured Oil in Market
PROJECT REPORT
ON
“ANALYSING OF BAIL KOHLU MASTURED OIL IN
BAREILLY, MARKET ”
AT
B L AGRO EDIBLE OIL, Ltd., BAREILLY
Submitted By
prof. Thakur
Submitted to
University of Pune
In partial fulfillment of the requirement for the award of the
degree of
Masters of Business Administration (M B A)
Through
ASM’s
INSTITUTE OF PROFESSIONAL STUDIES
PIMPRI ; PUNE -18
DECLARATION
First and foremost I thank god, my parents and my friends for blessing
all the staff of B L Agro who extended their wholehearted guidelines and their
successfully.
Thakur (Internal Project Guide). Finally I thank to all the faculty member of
our institute who have given me their valuable suggestions from time to time.
project was carried out at B L Agro Pvt. Ltd., Bareilly which is prominent oil
firm . The duration of the project was of two months i.e. 15/05/2010 to 15/07/
2010.
independent teams for institutional & corporate sales. It is 365 days & 24 hours
operational.
This project is build to achieve certain objectives like how to increase the
market share of B L AGRO &to find out the sale trends of the edible oil in
Bareilly .This study will give you the keys to bringing new customers. To show
you how all of the pieces work together, we have broken the process down into
3 phases:
long period of recession and people have started to change their thinking.
INDEX
SR.NO. TOPIC PAGE NO
1 INTRODUTION
2 COMPANY PROFILE
3 COMPANY PROFILE
4 PRODUCT PROFIL
5 LITERATURE SURVEY
7 RESEARCH METHODOLOGY
INTERPERCATION
9 Observations and finding
CHAPTER 1
INTRODUCTION
INTRODUCTION AND HISTORY
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company
purest possible edible oil that would offer healthier and tastier solution to
edible oils
VISION
MISSION
position in the Indian market and to become the preferred Indian edible oil
name globally.
QUALITY POLICY
effectiveness.
We aim to
changing
customer needs so as to offer finest quality products that at all times meet
our customers' expectations and the ever changing demands of the market
place.
Provide a high level of service to our customers with minimum cause for
complaint.
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company
millions of consumers.
MANAGEMENT
The foundations of B.L. Agro were laid half a century ago by its Managing
industry. Since then the management of B.L. Agro has gained an unmatched,
in-depth insight of the industry and the continuously evolving customer needs.
The leadership at B.L. Agro has a vision for the future and their acumen in
adapting to the changing times has translated into consistent growth by the
company.
However, the most important attribute of the B.L. Agro leadership is the un-
Community at large.
At B.L. Agro 'No Compromise with Quality' is a guiding philosophy. And the
management takes it as their responsibility to not just ensure the highest quality
standards of company's products but also to instill this 'quality attitude' in every
strong belief that “Success and growth do not mean much unless accompanied
by trust and respect from the community.” And over the years this belief has
ensured that as a corporate citizen, B.L. Agro Oils Ltd. earns an image of one
trading business in the 1950s when he was still at a very young age.
transformed Bail Kolhu into one of the most preferred mustard oil brand in
A man of foresight and vision Ghanshyam Khandelwal has been the guiding
force behind consistent growth of B.L. Agro Oils Ltd. With an eye on the
anticipating the changing consumer needs and has repeatedly led the
INDUSTRY PROFILE
Edible Oils
India is one of the largest producers of oilseeds in the world and this sector
occupies an important position in the agricultural economy. Oilseeds and
edible oils are two of the most sensitive essential commodities. India grows
oilseeds on an area of over 26 million hectares, with productivity of around
1000 kg a hectare. But self –reliance in edible oils is not in sight and the
country imports almost half of its edible oil requirements.
India has a wide range of oilseeds crops grown in its different agro climatic
zones. Groundnut, mustard/rapeseed, sesame, safflower, linseed,
inversed/castor are the major traditionally cultivated oilseeds. Soya bean
and sunflower have also assumed importance in recent years. Coconut is
most important amongst the plantation crops. Among the non-conventional
oils, rice bran oil and cottonseed oil are the most important. The Indian
edible oil industry is composed of some 15,000 oil mills, 600 solvent
extraction units, 250 vanaspati units and about 400 refining units.
The National council of Applied Economic Research has projected the demand
for edible oils under three scenarios on the basis of per capita income
growing annually by 4%,5% and 6%.Under the low growth scenario, the
demand was to rise to 22.8 million tones ,under medium growth scenario to
25.9 million tones and under high growth scenario to 29.4 million tons in
the near future. The edible oil industry is largely dominated by the bulk
segment. Unbranded segment accounts for anywhere between 80 and 90%
of the total consumption. Imports are taking place in two forms-refined and
crude oil. A large part of the crude oil gets sold as unbranded oil. The share
of raw oil, refined oil and vanaspati in the total edible oil market is
estimated at 35%, 55% and 10% respectively.
With growing quality consciousness and plummeting price differences between
packaged and non-packaged edible oils, the packaged edible oil sector will
capture 50% of the market share in coming years. The packaged branded
edible oil industry is growing at 12% annually. Major Players like Marico
Industries is the market leader with its two main brands, Sweekar and
Saffola, having 15% market share, followed by ITC Agrotech’s Sundrop at
13%. Godrej Foods has a market share of 11% and HLL’s Flora has 3%.
Cargil sells edible oil through Nature Fresh and Gemini brands, Ruchi
groups with Ruchi Gold and Mahakosh oil, Adani Wilmer Limited, owner
of Fortune brand, National Diary Development Board's Dhara brand and
other small players own rest of the packaged edible oil market.
We can provide you detailed project reports on the following topics. Please
select the projects of your interests.
Each detailed project reports cover all the aspects of business, from analysing
the market, confirming availability of various necessities such as plant &
machinery, raw materials to forecasting the financial requirements. The
scope of the report includes assessing market potential, negotiating with
collaborators, investment decision making, corporate diversification
planning etc. in a very planned manner by formulating detailed
manufacturing techniques and forecasting financial aspects by estimating
the cost of raw material, formulating the cash flow statement, projecting
the balance sheet etc.
We can modify the project capacity and project cost as per your
requirement.
requirement.
CHPTER 3
COMPANY PROFILE
Type - Public
Founded - 1950
Headquarter Parsakhera
Industrial Area; Bareilly, India
Products
Web www.biagro.org
CHAPTER 4
Product Profile
Bail Kolhu Kachchi Ghani Mustard Oil is the flagship brand of B.L.
Agro Oils Ltd. A 'Grade A' Mustard Oil with a unique taste and
India and is the favourite Kachchi Ghani Mustard Oil among its
Oil is perhaps the healthiest edible oil and one of the best cooking
The purpose of refining edible oils and fats is to remove free fatty
Balance Lite
Balance Lite is a fast growing brand that has facilitated the advent
of B.L. Agro in the Blended Oil segment
One Indian oil that is highest in Omega 3 fatty acid and lowest in
saturated fatty acids and most stable oil is none other than mustard
oil. Hence, to meet our daily dietary requirements of the above
selection of one of the blending components is definitely the
mustard oil. The second one may be either great health oil, the Rice
Bran or the soya oil. The other choices for second blending oil may
be any of the following high monounsaturated fatty acid oil i.e.
Groundnut, Sesame or Palmolein.
The Benefits:
Aviral Dhara - Palmolein and Mustard Oil
Aviral Dhara brand of edible oils comes with two variants – Pakki
Ghani Mustard Oil and Palmolein Oil. Having gained instant
acceptance in the market, the brand is on a steady growth chart.
As the mustard oil is rich oil Omega 3 fatty acid (an essential fatty
acid, which human body cannot synthesize) and very high in
antioxidants content, it is prudent to blend it with the ones those are
deficient in it. One such oil is Soya oil which is least stable and
very low in Omega 3 fatty acid.
LITERATURE SURVEY
Customer satisfaction
tell you what’s good about your products or services, and where you
the form. Ensuring that customer that will return the form, and
following up on comments.
satisfaction.
times do
instance ,
problem.
smith
CHAPTER 6
OBJECTIVES AND SCOPE
OBJECTIVES
BL Agro, India. The study will help to analyze the overall development
of the employee’s satisfaction level & the general feeling about the
necessary actions.
competitors
oil
CHAPTER 7
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
of the Organisation.
1. Primary Source.
2. Secondary Source.
Primary Source:-
Primary source is the source, which is collected for the first time.
Primary
source includes questionnaire, personal interview, observation,
circulars etc.
Secondary Source:-
Secondary source is the source which is not collected for the first time
SWOT ANALYSIS
SWOT stand for the strength, weakness, opportunities and threats. The
needs of its target market. This factor derived from the environmenta
l analysis in the preceding portion of the market plan. This allows the
improve.
STRENGTH:
Strength refers to competitive advantage or distinctive competencies
that give the firm an advantage in meeting the needs of its target
focused because strength are only meaningful when they assist the firm
WEAKNESS:
strategy development
that a company cannot see. It suggests that all firms should tie their
disadvantage.
OPPORTUNITIES:
Opportunities refer to favorable condition in the environment that could
produce reward for the organization if acted upon properly. That is,
opportunities are situation that exist but must be acted upon in order to
THREATS:
Threats refer to condition or barrier that may prevent the firm from
Strength
Weakness
company.
CHAPTER 8
Table-1.1
Table-1.2
3. what is the size of B L Agro oil packe do you more prefer to stock?
Table-1.3
Frequency Percent Valid Cumulative
Percent Percent
Table-1.4
Frequency Percent Valid Cumulative
Percent Percent
Valid Brand 17 17 17 17
Price 22 22 22 39
economical
availability 49 49 49 88
Others 12 12 12 100
Table-1.5
6. Do you know which sales promototoinal activities does the company undertake from
B L Agro oil ?
Table-1.6
7. which schemes are available in the market at present to attract the customers?
Table-1.7
Table:1.8
9.Do you think that advertisement affects the sale of B L Agro oil ?
Table:1.9
Frequency Percent Valid Cumulativ
Percent e Percent
Table:1.10
Frequency Percent Valid Cumulativ
Percent e Percent
Table:1.11
Frequency Percent Valid Cumulativ
Percent e Percent
•
Agro in market
3 The delivery of B L Agro oil to retalier doorstep 90% only
10% retailer do not get at their doorstep they are buying from
the market
CONCLUSION
SUGESSION