Public BSE 532454 Telecommunications Sunil Bharti Mittal New Delhi India Chairman CEO Wireless Telephone Internet US$
Public BSE 532454 Telecommunications Sunil Bharti Mittal New Delhi India Chairman CEO Wireless Telephone Internet US$
Public BSE 532454 Telecommunications Sunil Bharti Mittal New Delhi India Chairman CEO Wireless Telephone Internet US$
Industry :Telecommunications
• Founded :7July 1995 (1995-07-07)
• Founder(s) :Sunil Bharti Mittal
• Headquarters :New Delhi, India
• Area served :South Asian & African countries
• Key people : Sunil Mittal(Chairman) and (MD)
Sanjay Kapoor(CEO)
• Products : Wireless,Telephone,Internet,
• Revenue :▲ US$ 7.254 billion (2009)[1]
• Operating income :▲ US$ 2.043 billion (2009)[1]
• Net income :▲ US$ 1.662 billion (2009)[1]
• Total assets :▲ US$ 11.853 billion (2009)[1]
• Employees :25,543 (2009)[1]
• Parent : Bharti Enterprises (63.56%),SingTel (32.04%),
Vodafone (4.4%
INTRODUCTION
Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is
an Indian company offering telcommunication services in 19 countries.
Airtel is the market leader in India with over 100 million customers, 31.18%
market share & 481 million GSM mobile connections as of August 2010
Bharti Airtel is the first Indian telecom serviceider to achieve this Cisco
Gold Certification
Bharti Airtel is the world's third largest, single-country mobile
operator and fifth largest telecom operator in the world with a
subscriber base of over 180 million
It is the largest cellular service provider in India, with more than
141 million subscriptions as of August 2010
The company is structured into four strategic business units -
Mobile, Telemedia, Enterprise and Digital TV
The businesses of Bharti Airtel are structured into two
main strategic groups - Mobility and Infotel.
The Mobility business provides GSM mobile services in
all 23 telecommunications circles in India, while the
Infotel business group provides telephone services and
Internet access over DSL(Digital Subscriber Line) in 15
circles.
The company complements its mobile, broadband, and
telephone services with national and international long-
distance services
The company also has a submarine cable landing station
at Chennai, which connects the submarine cable connect
in Singapore.
Corporate Structure
OBJECTIVE
• What marketing strategies the Airtel is
implementing to defend and increase the market
share.
• To find who are the competitors of the Airtel and
the market shares of the competitors and what
strategies Airtel is implementing to beat its
competitors.
• To find out how Airtel react to the technology
changes in the communications sector
METHODOLOGY
PRIMARY DATA SOURCES
Observation method, and
Experiment
SECONDARY SOURCE
Internet
Newspaper
Magazines
Others
AIRTEL ENTERPRISE SERVICES
Voice Services:-Bharti Airtel became the first private fixed-
line service provider in India. It is now promoted under the Airtel
brand
Mobile Services:-Airtel’s mobile footprint extends across
the country in 21 telecom circles. It’s service standards compare
with the very best in the world
Satellite Services:- Airtel Enterprise Services is a leading
provider of broadband IP satellite services and DAMA/PAMA
services in India
Managed Data & Internet Services:- Internet,ATM,
Customised Solutions
Managed e-Business Services:- our world-class
high tech Data Centres
SWOT ANALYSIS
STRENGTH
Very focused on telecom.
Leadership in fast growing cellular segment.
Pan-India footprint.
The only Indian operator & other than VSNL.
• WEAKNESS
Price Competition from BSNL and MTNL
Untapped Rural market
OPPORTUNITIES
The fast-expanding IPLC market.
Latest technology and low cost advantage.
Huge market.
THREATS
Competition from other cellular and mobile
operaters.
Saturation point in Basic telephony service
RECOMMENDATIONS
PRICING:-
IMPROVEMENT IN TECHNOLOGY:-
ESTABLISHMENT OF DISTRIBUTION
CHANNELS:-
UNTAPPED RURAL MARKET:-
FINDINGS
• Strategic alliance
• Outsourcing
• Overseas Market
• Competition
• Brand Ambassador
• Leader in Telecom market
THANK YOU