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    Bulbul Pressure Cooker: Presented By

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    Praveen Mayar
    Mittal Udyog established Bulbul pressure cookers in 1974 and has since grown to over 150 distributors and 2000 dealers across India. Bulbul targets low-income rural and suburban households by positioning itself as a high-quality, low-cost product. It has progressed through the product lifecycle, starting with introduction, moving to growth as it expanded distribution and brand awareness, achieving maturity with an established brand recognized by customers, and now seeking opportunities in rural expansion and new product lines to address potential decline.

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    Bulbul Pressure Cooker: Presented By

    Uploaded by

    Praveen Mayar
    119 views13 pages
    Mittal Udyog established Bulbul pressure cookers in 1974 and has since grown to over 150 distributors and 2000 dealers across India. Bulbul targets low-income rural and suburban households by positioning itself as a high-quality, low-cost product. It has progressed through the product lifecycle, starting with introduction, moving to growth as it expanded distribution and brand awareness, achieving maturity with an established brand recognized by customers, and now seeking opportunities in rural expansion and new product lines to address potential decline.

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    Mittal Udyog established Bulbul pressure cookers in 1974 and has since grown to over 150 distributors and 2000 dealers across India. Bulbul targets low-income rural and suburban households by positioning itself as a high-quality, low-cost product. It has progressed through the product lifecycle, starting with introduction, moving to growth as it expanded distribution and brand awareness, achieving maturity with an established brand recognized by customers, and now seeking opportunities in rural expansion and new product lines to address potential decline.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    119 views13 pages

    Bulbul Pressure Cooker: Presented By

    Uploaded by

    Praveen Mayar
    Mittal Udyog established Bulbul pressure cookers in 1974 and has since grown to over 150 distributors and 2000 dealers across India. Bulbul targets low-income rural and suburban households by positioning itself as a high-quality, low-cost product. It has progressed through the product lifecycle, starting with introduction, moving to growth as it expanded distribution and brand awareness, achieving maturity with an established brand recognized by customers, and now seeking opportunities in rural expansion and new product lines to address potential decline.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    BULBUL PRESSURE COOKER

    PRESENTED BY:-
    MOHIT MALVIYA
    POOJA GUPTA
    RASHVINDER KAUR
    PRAVEEN MAYAR
    SHISHIR JAIN
    Background of Mittal Udyog

    Mittal Udyog was established in year 1974.

    Product are sold under the brand name


    “BULBUL”.

    It has more than 150 distributors and 2000


    dealers across the country.

    Company aim is to be provide good quality of


    product at lower price.
    Introduction of bulbul
    pressure cooker
    Bulbul is low cost high quality product .

    They did not spend much on advertisement.

    In oct2006,premium pressure cooker was


    launched.

    “bina kisi jhanjhat ,khana pakai jhat pat.”


    Segmentation

    Cookware market are segmented on the bases


    of

    Geographic:-Rural and Sub-Urban bases

    Usage:-professional or domestic

    income:-lower and lower middle class


    Targeting

    Targeting is done on the bases of

    Household and domestic

    Rural and semi-urban

    Low and mid socioeconomic class


    Positioning

    Higher Price

    Less Highly durable


    durable

    Lower price
    Product Life Cycle

    It shows the stages of the product which goes


    from introduction to decline from the market.
    Product Life Cycle of Bulbul

    INTRODUCTION

    Leading manufacturer of aluminum cookware in


    India

    Network of 150 distributors and 2000 dealers

    Aims to be “one stop solution for kitchenware”.

    Extended in 2002 by producing pressure cookers.


    Product Life Cycle of Bulbul

    GROWTH

    Sold the product through its existing distribution


    network of cookware.

    Got strong footing in cookware sector.

    Company promoted brand delivering benefits to


    channel partners.

    Point of sale display as well as ads in local


    newspapers.
    Product Life Cycle of Bulbul

    MATURITY

    At core, company was successful in delivering


    quality and safety.

    The brand has created position for itself in the


    mind of the customers.

    Expanded distribution network.

    Company promoted products by outdoor


    advertising.
    Product Life Cycle of Bulbul

    In mid June, 2006, came up with 1st TV


    commercial.

    Several tie up’s like Big Bazaar, Reliance Retail,


    and ITC. Tie up with Metro Cash-n-Carry, only
    wholesale supermarket in India.

    For premium class, launched Bulbul Gold in


    2006.
    Product Life Cycle of Bulbul

    DECLINE OR FUTURE

    Pressure cooker as a product is on decline.

    Competition from small firms.

    Huge market waiting to be tapped

    Needs to be aggressive in marketing.

    Target the future demand (rural market).


    THANX

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