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    Globaliazation in Fashion Industry

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    Muhammad Salman
    This document reports on research conducted on the impact of globalization on the fashion industry in Pakistan. The research was conducted by a group of students at Bahria University, who surveyed people at various shopping malls. The objectives were to understand how globalization is affecting people's way of living in Pakistan and their adoption of foreign versus eastern culture and fashion. Hypotheses explored how globalization creates uniformity in fashion, the role of media, and changes to people's standard of living and personalities. Questions were asked to understand people's fashion preferences, magazine and brand reading habits, and comfort levels in various styles of dress. Results found most people inclined towards and concerned with fashion, and influenced by media in their knowledge of fashion trends.

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    Globaliazation in Fashion Industry

    Uploaded by

    Muhammad Salman
    26 views21 pages
    This document reports on research conducted on the impact of globalization on the fashion industry in Pakistan. The research was conducted by a group of students at Bahria University, who surveyed people at various shopping malls. The objectives were to understand how globalization is affecting people's way of living in Pakistan and their adoption of foreign versus eastern culture and fashion. Hypotheses explored how globalization creates uniformity in fashion, the role of media, and changes to people's standard of living and personalities. Questions were asked to understand people's fashion preferences, magazine and brand reading habits, and comfort levels in various styles of dress. Results found most people inclined towards and concerned with fashion, and influenced by media in their knowledge of fashion trends.

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    This document reports on research conducted on the impact of globalization on the fashion industry in Pakistan. The research was conducted by a group of students at Bahria University, who surveyed people at various shopping malls. The objectives were to understand how globalization is affecting people's way of living in Pakistan and their adoption of foreign versus eastern culture and fashion. Hypotheses explored how globalization creates uniformity in fashion, the role of media, and changes to people's standard of living and personalities. Questions were asked to understand people's fashion preferences, magazine and brand reading habits, and comfort levels in various styles of dress. Results found most people inclined towards and concerned with fashion, and influenced by media in their knowledge of fashion trends.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    26 views21 pages

    Globaliazation in Fashion Industry

    Uploaded by

    Muhammad Salman
    This document reports on research conducted on the impact of globalization on the fashion industry in Pakistan. The research was conducted by a group of students at Bahria University, who surveyed people at various shopping malls. The objectives were to understand how globalization is affecting people's way of living in Pakistan and their adoption of foreign versus eastern culture and fashion. Hypotheses explored how globalization creates uniformity in fashion, the role of media, and changes to people's standard of living and personalities. Questions were asked to understand people's fashion preferences, magazine and brand reading habits, and comfort levels in various styles of dress. Results found most people inclined towards and concerned with fashion, and influenced by media in their knowledge of fashion trends.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    IMPACT OF GLOBALIZATION

    ON FASHION INDUSTRY OF
    PAKISTAN
    GROUP MEMBERS..

     TALHA BIN AZIZ

     Sanjay kumar rajput

     MOHAMMAD SALMAN

     MOHAMMAD YASHER JUMA

     SYED KUMAIL RAZA KAZMI


    ACKNOWLEDGEMENT

    TO

    MR KHAN.
    SUBJECT OF THIS
    RESEARCH

    I. how Globalization in Fashion is affecting the

    Way of living of people


    OBJECTIVES OF THIS REPORT:

     Do people in Pakistan favor Western Culture more than


    Eastern Culture?
     Is it improving the Way of living of people?

     Are People of Pakistan adopting Foreign Culture?

     Do People in Pakistan Favor Fashion?

     Does Media affect their level of thinking towards Fashion?

     Do people of Pakistan are very much Concerned about


    Fashion.?
    SUMMARY OF SOURCES CONSULTED:

     Students of Bahria University.

     People at Different Shopping Malls such as

    (Park Towers, Dolmen Mall, Forum)

     Records gathered from different Shop keepers.


    Problem Identification

     Impact of globalization on fashion industry


    of Pakistan.
     COMPONENTS:

     Improvement of International Trade

     Technological Progress

     Increasing Influence of Multinational


    Companies

     Greater Outsourcing of Business Processes to


    Other Countries.
    LITERATURE REVIEW

    SOURCES:

     NEWSPAPER
     INternet,
     Articles,
     Magazines
     Television, Interviewing
    People Etc.
     “The difference between style and fashion is
    quality”

     “Fashion is what suits you”

     “We are shaped and fashioned by what we


    love”.
    positive interface

    1. Integration of markets:

    Markets are interlinked

    Create intense competition

    Resulting in good quality products


    2. Cheaper Products for Consumer

    Trainers are Cheap

    Labor at low cost

    Low per unit cost


    HYPOTHESIS

    H1: Globalization creates uniformity in fashion


    H2: Media has made English as a global language
    H3: Movies cause similarity in the thinking of People
    H4: Enhancement of Personality due to growing Fashion
    Industry
    H5: Has changed the “Standard of Living” of the people.
    H6: Younger Generation has been more inclined towards
    Fashion
    QUESTIONS FRAMED WERE

    Do you like western dresses


     Yes
     No

    Do you read magazines?


     Yes
     No
    Do you like wearing branded cloths?
     Yes
     No

     Do you think fashion is necessary for us?


     Yes
     No

    Do you like western dresses?


     Yes
     No
    Do you think that doing fashion mostly through
    you out of the pocket?
     YES
     NO

    IN WHICH DRESS YOU FEEL MORE


    COMFORTABLE
     EASTERN
     WESTERN
     DEPENDS
    VARIABLES:
     
     FASHION ( independent)

     PEOPLE (dependent)

     GLOBALIZATION (moderating)

     BUYING POWER (intervening)


    Conceptual FRAMEWORK:

     SAMPLING DESIGN

     SAMPLING FRAME

     SAMPLE SIZE

     SAMPLING TECHNIQUES
    RESULTS.

     99% PEOPLE ARE INCLINED TOWARDS


    FASHION

     60% FEEL COMFORTABLE WEARING


    WESTERN DRESSES, 30% THINKS
    EASTERN DREESES ARE
    COMFORTABLE AND 10% THINKS
    OCCASIONALY
     80% PEOPLE THINKS FASHION HAS
    IMPROVED THEIR STANDARAD OF
    LIVING.

     99% PEOPLE ARE CONCERNED ABOUT


    THEIR PERSONA

     80% PEOPLE HAVE KNOWLEDGE OF


    FASHION THROUGH MEDIA WHEREAS
    19% FOLLOW OTHERS.
    CONCLUSION

    HAD A FANTASTIC TIME


    DOING THE RESEARCH

    FIRST EXPERIENCE WAS


    VERY ENCOURAGING.

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