CBB FOR PROFIT AND NOT FOR PROFIT ORGANISATION
CBB FOR PROFIT AND NOT FOR PROFIT ORGANISATION
CBB FOR PROFIT AND NOT FOR PROFIT ORGANISATION
4th
1. Tourism Industry
2. Banking Industry
The World Tourism organization has predicted that the tourist will become
more sensitive to value for money issues when purchasing tourism product.
The marketing mix for the Tourism industry includes Product mix, Price Mix,
Place Mix, Promotion Mix and the People.
MARKETING MIX
Product Mix: Focus on hotel accommodation, transportation,
communication or other core services of tourism industry.
Place Mix: Focus on distributing the services, like travel agents, transport
operators etc.
Thus, whatever the services are promised by the tourist organizations, they
are made available to the ultimate consumers.
By the time the motivation of any individual tourist are influenced by their
personality, lifestyle, past experiences, personal circumstances like family,
income etc.
The emerging trends in the level of incomes, the changes in the lifestyles,
the increasing impact of communication, the domination of consumerism are
some of the key factors playing a decisive role in the banking services. The
consumer behaviour also have highly affected towards the shift in consumer
demand towards Credit cards, ATMs, etc.
MARKETING MIX
Product Mix: Focus on the different services to be included in the product
portfolio in order to manage the organizations efficiently.
The major factor that effect the environment of not for profit making
organizations are:
The missions of non profit organizations differ and it depends upon the type
of demand they seek to influence and the type of activity they are engaged
in.
Customers need a rational fee structure. Advertising and publicity are used
by different educational institutions. Both government and private schools
are engaged in the above process, the fixation of fee strategy becomes a
challenging task and in turn affect the consumer buying behaviour.
To bring in more people to hospitals that too public hospitals the factors to
be considered are: satisfying the users of hospital services, quality services,
inculcating mass awareness, cost effectiveness in services etc.
MARKETING MIX
Product Mix: Focus on improving the quality of service mix, promoting
modern facilities in hospitals.