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    Total Unilever 35%: Lipton Yellow Label

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    Ifaz Ansar
    The document shows the market share percentages of various tea brands in the TBB (tea bag brands) category for each month from January to December 2010 and January 2011. The largest brand, Lipton Ceylontea, held a market share between 29-36% while the total market share for Unilever brands ranged from 35-42%. Zesta and Dilmah were also major brands, each holding around 15-22% market share.

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    Total Unilever 35%: Lipton Yellow Label

    Uploaded by

    Ifaz Ansar
    25 views3 pages
    The document shows the market share percentages of various tea brands in the TBB (tea bag brands) category for each month from January to December 2010 and January 2011. The largest brand, Lipton Ceylontea, held a market share between 29-36% while the total market share for Unilever brands ranged from 35-42%. Zesta and Dilmah were also major brands, each holding around 15-22% market share.

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    The document shows the market share percentages of various tea brands in the TBB (tea bag brands) category for each month from January to December 2010 and January 2011. The largest brand, Lipton Ceylontea, held a market share between 29-36% while the total market share for Unilever brands ranged from 35-42%. Zesta and Dilmah were also major brands, each holding around 15-22% market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Download as xls, pdf, or txt
    25 views3 pages

    Total Unilever 35%: Lipton Yellow Label

    Uploaded by

    Ifaz Ansar
    The document shows the market share percentages of various tea brands in the TBB (tea bag brands) category for each month from January to December 2010 and January 2011. The largest brand, Lipton Ceylontea, held a market share between 29-36% while the total market share for Unilever brands ranged from 35-42%. Zesta and Dilmah were also major brands, each holding around 15-22% market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Download as xls, pdf, or txt
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    Category Brand 10-Jan

    1 TBB 1 LIPTON CEYLONTA 29%


    1 TBB 2 LIPTON LAOJEE 4%
    1 TBB 3 LIPTON LATTE 0%
    1 TBB 4 LIPTON YELLOW LABEL 1%
    1 TBB 5 Total Unilever 35%
    1 TBB 6 ZESTA 18%
    1 TBB 7 DILMAH 20%
    1 TBB 8 WATAWALA 15%
    1 TBB 9 TEA TANG 5%
    1 TBB 10 BOGAWANTHALAWA 3%
    10-Feb 10-Mar 10-Apr 10-May 10-Jun 10-Jul 10-Aug 10-Sep
    31% 36% 34% 30% 30% 31% 29% 29%
    3% 4% 4% 5% 4% 4% 4% 4%
    0% 0% 0% 0% 0% 0% 0% 0%
    2% 3% 1% 1% 2% 2% 2% 2%
    36% 42% 39% 36% 36% 37% 35% 35%
    18% 16% 18% 17% 17% 18% 17% 16%
    21% 17% 17% 22% 22% 20% 22% 22%
    14% 14% 15% 14% 15% 15% 14% 15%
    4% 4% 4% 4% 4% 4% 4% 5%
    3% 3% 3% 3% 3% 4% 4% 4%
    10-Oct 10-Nov 10-Dec 11-Jan
    32% 29% 31% 26%
    6% 5% 6% 4%
    0% 0% 0% 0%
    2% 2% 2% 2%
    40% 36% 39% 32%
    16% 16% 14% 15%
    19% 20% 19% 24%
    14% 15% 13% 14%
    4% 4% 5% 6%
    5% 5% 4% 5%

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