19PGP147 - Solution 2 - New Advertiser Revenue
19PGP147 - Solution 2 - New Advertiser Revenue
19PGP147 - Solution 2 - New Advertiser Revenue
Annualized % of revenue
Create
Age Year of first ad create
2017Q4 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2015 2016 2017 201 2019
23% 24% 25% 26% 25% 28% 0 15% 18% 23% 25% 28%
23% 26% 31% 30% 33% 1 18% 20% 25% 30%
25% 29% 31% 32% 2 20% 22% 24% 31%
27% 33% 34% 3 24% 23% 26% 33%
30% 34% 4 25% 24% 28% 34%
32% 5 28% 25% 30%
6 29% 27% 33% 28% of new
7 31% 30% 35% advertiser
8 33% 32% 39% revenue in Q1 '19
9 33% 34% came from
10 34% 37% Feature Z, up
11 36% 39% from 21% of new
12 40% 42% advertiser
13 44% revenue in Q1 '17
14 46%
15 48%
16 50%
2015 2016
Q1 Q2 Q3 Q4 Q1 Q2
0 13% 17% 14% 17% 16% 18%
1 21% 18% 18% 18% 19% 21%
2 20% 20% 20% 19% 20% 22%
3 20% 27% 26% 23% 23% 24%
4 21% 26% 27% 26% 25% 24%
5 25% 33% 30% 26% 27% 25%
6 28% 35% 31% 27% 28% 25%
7 29% 35% 32% 30% 28% 30%
8 30% 37% 32% 33% 28% 32%
9 30% 38% 30% 35% 33% 32%
10 31% 38% 33% 35% 37% 35%
11 35% 41% 37% 35% 39% 40%
12 38% 43% 40% 39% 42%
13 42% 46% 43% 43%
14 44% 47% 43%
15 47% 49%
16 50%
Quarterly Reven
60%
50%
40%
Revenue (%)
30%
20%
10%
0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2015 2016
Quar
10%
0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2015 2016
Quar
2016 2017 2018
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
17% 19% 21% 22% 24% 23% 24% 25%
22% 23% 23% 25% 26% 23% 26% 31%
24% 25% 22% 22% 23% 25% 29% 31%
23% 23% 24% 24% 27% 27% 33% 34%
25% 23% 26% 28% 29% 30% 34%
25% 23% 29% 29% 33% 32%
29% 27% 31% 31% 34%
33% 28% 35% 33%
35% 32% 39%
39% 34%
41%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2016 2017 2018 2019
Quarter - Yearwise
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2016 2017 2018 2019
Quarter - Yearwise
2018 2019 2015
Q3 Q4 Q1 0 15%
26% 25% 28% 1 18%
30% 33% 2 20%
32% 3 24%
4 25%
5 28%
6 29%
7 31%
8 33%
9 33%
10 34%
11 36%
12 40%
13 44%
14 46%
15 48%
16 50%
50%
0
1 40%
Revenue (%)
2
3
4 30%
5
6
7 20%
8
9
10%
10
11
12
0%
13 0 1 2 3 4 5 6 7 8 9 10
14
15 Advertiser Age (in Quart
16
Q3 Q4 Q1
2019
16
Q3 Q4 Q1
2019
2016 2017 2018 2019
18% 23% 25% 28%
20% 25% 30%
22% 24% 31%
23% 26% 33%
24% 28% 34%
25% 30%
27% 33%
30% 35%
32% 39%
34%
37%
39%
42%
2015
2016
2017
2018
2019
4 5 6 7 8 9 10 11 12 13 14 15 16