Internet Advertising Spending in Europe: Ad Ex 2009
Internet Advertising Spending in Europe: Ad Ex 2009
Internet Advertising Spending in Europe: Ad Ex 2009
23June2010
Ad Ex 2009
Internet advertising spending in Europe
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Topline Figures
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The Results
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14.70
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16.26
Europe USA
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Methodology
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Our European coverage now includes 23 countries Four new countries added in 2009
Austria Belgium Bulgaria* Croatia Denmark Finland France Germany Greece Hungary Italy Netherlands Norway Poland Russia* Romania Slovenia Slovakia* Spain Sweden Switzerland* Turkey UK
*New in 2009
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Revenue Billed
Campaigns x Ratecard
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Key Trends
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30%
Display
46%
23%
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Note: Like-for-like growth is calculated excluding the new submissions (Bulgaria, Slovakia, Switzerland and Russia) for which no data was available in 2008.
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15%
10% 7% 5% 7% 6% 5% 5% 4% 3% 3% 2% 2% 2% 2% 1% -3% Finland Poland Spain Slovenia Belgium Sweden Italy Hungary France Netherlands Norway Austria Germany Denmark Croatia Greece Turkey UK -5% Romania
0%
-5%
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Greece
Austria Poland Turkey Spain Italy Belgium France Denmark Finland Germany Hungary Sweden Netherlands
UK
Slovenia
Norway
15%
20%
25%
30%
35%
*Calculated using Screen Digest Advertising Intelligence data which incorporates TV, print, radio, outdoor and cinema advertising
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23June2010